ets
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Ashiish V Patil Sep 9, 2024 8:50 AM
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Sohini Ganguly Jul 8, 2024 8:34 AM
Subrata brings a wealth of experience and a proven track record of driving exceptional growth and delivering multimillion-dollar revenue gains
e4m Staff Jul 1, 2024 11:37 AM
In his most recent role, Amit led investments and neo-banking initiatives for Tata Digital
e4m Staff Jun 21, 2024 2:45 PM
The narrative of the 2024 Lok Sabha polls underwent a significant transformation, thanks to the emergence of independent digital media platforms led by former TV anchors
Kanchan Srivastava and Ruhail Amin Jun 10, 2024 9:01 AM
At exchange4media Pitch CMO Summit, Rasika Prashant, Co-founder & Chief Marketing Officer, Tata Soulfull, talks about the brand’s journey
Shantanu David Mar 22, 2024 9:05 AM
Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
Shantanu David Feb 23, 2024 8:53 AM
Prior to this, Virendra Bansal was the Country Head for the US Operations of SBI
e4m Staff Feb 16, 2024 4:57 PM
The fest will be held on January 13th & 14th, 2024 at The Square @ GMR Aerocity, New Delhi
e4m Staff Jan 10, 2024 6:14 PM
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Tanzila Shaikh Jan 5, 2024 9:16 AM
Maalouli has a career spanning over 15 years in media and sales management
The centre will conduct large-scale studies as well as smaller targeted studies to shed light on the nuances of the Indian market
e4m Staff Nov 15, 2023 4:11 PM
The issue looks at what’s in store for D-street bulls as they come to terms with the US Federal Reserve’s 'higher for longer' stance on interest rates
e4m Staff Nov 14, 2023 12:58 PM
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
e4m Staff Oct 17, 2023 12:34 PM
As part of e4m D2C Revolution series, Param Bhargava, Founder of T.A.C - The Ayurveda Company, spoke about a sustainable approach towards building the business, leveraging TV and much more
Sohini Ganguly Sep 19, 2023 8:21 AM
The three month program includes workshops focused on product design, customer acquisition and leadership
exchange4media Staff Sep 12, 2023 7:54 PM
He brings more than 30 years of experience in strategy, leadership, and business development
exchange4media Staff Sep 8, 2023 10:39 AM
Tetsuya Yamada, MD of Omron Healthcare India, and actor Milind Soman speak to e4m
Tanzila Shaikh Aug 31, 2023 5:29 PM
The game features the best innings and shots of the Master Blaster
exchange4media Staff Jul 19, 2023 4:26 PM
He is also the President: Esports & Global Gaming Partnerships – SEA, Japan, India, Middle East
exchange4media Staff Jul 13, 2023 3:02 PM
Froah most recently served as Senior Vice President of Global Brand and Marketing at MetLife
exchange4media Staff May 23, 2023 4:26 PM
Experts explain why regional radio is the next big target for brands and advertisers in the coming years
Tanya Dwivedi Apr 6, 2023 9:09 AM
Star’s entertainment and sports channels will now be included in the base bouquets of the cable operators
exchange4media Staff Apr 3, 2023 9:03 AM
Onboards former Twitter India Head Manish Maheshwari in leadership role
exchange4media Staff Jan 24, 2023 6:29 PM
The CEO of Wavemaker, South Asia, was on a panel discussing ‘Athletes Wishlist for Corporate India’ at the e4m & GroupM Lets Play-Sports marketing summit
exchange4media Staff Jan 19, 2023 3:28 PM
Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties
Tanzila Shaikh Dec 22, 2022 9:06 AM
Experts outline the correct way of implementing regional marketing to reach elusive local audiences in the far corners of the country
Nilanjana Basu Dec 2, 2022 8:45 AM
Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market
Shantanu David Oct 26, 2022 8:56 AM
Twitter has partnered with Publicis to study 2400 consumers in India on leading social platforms
exchange4media Staff Oct 19, 2022 11:36 AM
Metaphy Labs will empower businesses to create their own end-to-end metaverse capabilities
exchange4media Staff Sep 29, 2022 5:57 PM
Navani shares the key selection criteria of acquiring a gaming studio that include its growth potential, presence of a strong team, the genre it follows, and more
Shantanu David Jun 10, 2022 8:46 AM
At the e4m GameOn Summit, a panel of industry experts shared insights on 'The decade of gaming and gaming investments in India'
exchange4media Staff Mar 12, 2022 9:32 AM
The new logo represents the various digital platforms owned by JetSynthesys
exchange4media Staff Mar 1, 2022 2:06 PM
Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the sector in the right light
exchange4media Staff Feb 24, 2022 8:24 AM
As per ASCI, several of these advertisements do not adequately disclose the risks associated with such products
exchange4media Staff Feb 23, 2022 10:48 AM
The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness
exchange4media Staff Feb 21, 2022 2:25 PM
New hires Sharan Tulsiani and Yash Baid will work with the core leadership team for bolstering company's gaming investment venture
exchange4media Staff Feb 17, 2022 5:41 PM
Prior to this, Mukherjee was heading Marketing of Whitehat Jr’s B2B business
exchange4media Staff Feb 4, 2022 2:22 PM
The ‘Add life to your home’ campaign features actors Dia Mirza and Jim Sarbh, architect Sanjay Puri, designer Tarun Tahiliani, along with musicians Amaan Ali Bangash and Ayaan Ali Bangash
exchange4media Staff Dec 30, 2021 12:33 PM
The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20
Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM
The campaign acknowledges the growing influence of other gadgets in users’ life for consuming content. However, 765 M people still spend an incomparable 903 B mins watching TV every week
exchange4media Staff Nov 22, 2021 3:43 PM
