games
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Paralympic Games Paris 2024 is scheduled to take place from August 28 to September 8
e4m Staff Aug 28, 2024 1:06 PM
Prior to this, Bhumika Nirmal was with Purplle as Senior Director – Growth and Marketing
e4m Desk Aug 23, 2024 11:02 AM
The acquisition will be an all-cash transaction for the IP-based gaming studio
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
Chehneet Kaur Aug 8, 2024 9:08 AM
The Opening Ceremony will be presented in English, Hindi, Tamil, and Telugu
e4m Staff Jul 26, 2024 2:51 PM
The games with their instant play feature are accessible across desktop, tablet and mobile devices
e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy sports partner of the tournament
Kanchan Srivastava May 20, 2024 8:43 AM
Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone
e4m Staff Feb 23, 2024 11:53 AM
The star athelete has also joined Team Visa ahead of the Olympic Games Paris 2024
Games24x7 has launched 'Khelo Befikar, Jeeto RummyCircle Par' campaign for RummyCircle with Hrithik Roshan at its forefront
e4m Staff Jan 23, 2024 4:23 PM
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts
Shantanu David Dec 18, 2023 8:48 AM
The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke
e4m Staff Dec 11, 2023 3:05 PM
YouTube has substantially given marketers a platform to create captivating content and a dynamic playground for brands, opine industry experts
Shantanu David Nov 24, 2023 8:51 AM
Neela Mediatech is the gaming, animation and E-commerce, a business extension of the IP of ‘Taarak Mehta Ka Ooltah Chashmah
e4m Staff Nov 22, 2023 12:36 PM
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’, they’ve turned to games to engage customers
Shantanu David Oct 27, 2023 8:34 AM
The tournament has showcased India's diversity across gaming titles, creating multiple avenues for brands to invest in and connect with different demographics of PC and console gaming, say experts
Shantanu David Oct 12, 2023 3:05 PM
The campaign PV Sindhu, Abhinav Bindra, PR Sreejesh and Sushila Chanu
e4m Staff Sep 25, 2023 1:07 PM
Bastawalla, Head Marketing & On-Air Promotions, Sony Sports Network, SPNI (Culver Max), shares the network’s strategy for the Asian Games coverage, the media mix and more
Aditi Gupta Sep 23, 2023 8:02 AM
The grand campaign has the nation's stalwarts joining the broadcaster’s mission and sharing their messages for the participating athletes
exchange4media Staff Sep 14, 2023 2:10 PM
The Asian Games will be held at Hangzhou, China, from 23 Sept to 8 Oct
exchange4media Staff Sep 8, 2023 12:02 PM
Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies
exchange4media Staff Sep 7, 2023 3:28 PM
Google has announced that it will be extending a grace period for a year-long pilot project set to conclude by the end of September; the new deadline is January 2024
Shantanu David Sep 7, 2023 8:36 AM
The members of the Indian contingent will travel to the Games with premium suitcases
exchange4media Staff Sep 4, 2023 3:09 PM
The actor will represent Junglee Poker as its brand ambassador
exchange4media Staff Jul 21, 2023 2:18 PM
The event will be held in Hangzhou where India will be competing in four different titles
exchange4media Staff Jul 10, 2023 3:37 PM
He will spearhead marketing and operations across all existing and upcoming platforms including RummyCircle and My11Circle
exchange4media Staff Jun 12, 2023 1:06 PM
Nearly 70 apps have been taken down, the minster has said
exchange4media Staff May 31, 2023 10:50 AM
The company has brought out three campaigns: 'Bade Se Bada’, ‘Locker Room Stories’, and ‘Out of the Park’
exchange4media Staff Mar 30, 2023 11:43 AM
Some of the other cricketers who endorse the brand are Sourav Ganguly Shubman Gill, Mohammed Siraj and Ruturaj Gaikwad
exchange4media Staff Mar 14, 2023 4:11 PM
Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming
Shantanu David Jan 4, 2023 8:22 AM
With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities are now endless, say experts
Shantanu David Jan 3, 2023 8:37 AM
The network will broadcast the games in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka
exchange4media Staff Dec 21, 2022 3:23 PM
Prior to this, he was leading external affairs and investor relations for EaseMyTrip
exchange4media Staff Dec 9, 2022 11:02 AM
In his new role, Chaudhary will be leading the legal function as General Counsel at Junglee Games
exchange4media Staff Dec 2, 2022 7:17 PM
Sean Vanderdasson joins Gamitronics to lead the company’s global expansion plans
exchange4media Staff Nov 25, 2022 3:03 PM
Citytopia will be the first game to be published under the Reliance Games and Atari collaboration
exchange4media Staff Nov 16, 2022 11:38 AM
The new Lion will be judged and awarded for the first time in June 2023
exchange4media Staff Nov 11, 2022 7:33 AM
The mandate spans the entire digital media spectrum including online brand building, social media management, content development and digital activations
exchange4media Staff Oct 18, 2022 12:37 PM
Sourav Ganguly and Shubman Gill star in the 3-film campaign for the season
exchange4media Staff Oct 17, 2022 3:40 PM
Industry experts applaud the 'progressive' step by Google but are cautious about the tech giant's 'arbitrary and inexplicable' policies for advertising and listing
Shantanu David Sep 12, 2022 8:51 AM
The campaign features athletes Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran, Lakshya Sen, Sakshi Malik & Lovlina Borgohain
exchange4media Staff Jul 30, 2022 8:33 AM
