Game Over for Rs 10k Cr AdEx? Testing RSS
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
games
JioCinema to live stream Paralympic Games Paris 2024
Paralympic Games Paris 2024 is scheduled to take place from August 28 to September 8
Bhumika Nirmal joins Gameskraft as VP – Marketing
Prior to this, Bhumika Nirmal was with Purplle as Senior Director – Growth and Marketing
Nazara acquires UK-based Fusebox Games for Rs 228 crores
The acquisition will be an all-cash transaction for the IP-based gaming studio
Vinesh Phogat’s Olympics loss: Bruised but not beaten, say brand experts
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
Viacom18 unveils coverage plan for Opening Ceremony of Olympic Games
The Opening Ceremony will be presented in English, Hindi, Tamil, and Telugu
Siddharth Kedia joins Jio Platforms as Sr VP & Head - Jio Games
Siddharth Kedia was earlier CEO of Nodwin Gaming
ABP Network forays into casual online gaming with launch of GamesLIVE
The games with their instant play feature are accessible across desktop, tablet and mobile devices
My11Circle experiencing strong user & revenue growth with IPL partnership: Saroj Panigrahi
e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy sports partner of the tournament
Games24x7 elevates Tridib Mukherjee to Chief Data Science & AI Officer
Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
Karan Shroff’s Lightfury Games secures $8.5 million funding
The investors include Blume Ventures, MIXI, Inc and Gemba Capital
Anil Kapoor urges everyone to try their hand at poker in Junglee Games ad
The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone
Neeraj Chopra is new brand ambassador of Visa in India
The star athelete has also joined Team Visa ahead of the Olympic Games Paris 2024
Hrithik Roshan vouches for RummyCircle's safety in new campaign
Games24x7 has launched 'Khelo Befikar, Jeeto RummyCircle Par' campaign for RummyCircle with Hrithik Roshan at its forefront
Epic win against Google: An inflection point in the gaming industry?
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts
Games24x7 unveils new brand identity
The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke
Pawan Sehrawat onboarded as brand ambassador of My11Circle
Sehrawat will take centre stage in the brand's upcoming campaign
YouTube Playables: A new advertising arena for brands?
YouTube has substantially given marketers a platform to create captivating content and a dynamic playground for brands, opine industry experts
Neela Mediatech announces strategic partnership with JioGames
Neela Mediatech is the gaming, animation and E-commerce, a business extension of the IP of ‘Taarak Mehta Ka Ooltah Chashmah
The games e-commerce platforms play
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’, they’ve turned to games to engage customers
Asian Games 2023: No medals for Indian esports, but brands still shoot their shots
The tournament has showcased India's diversity across gaming titles, creating multiple avenues for brands to invest in and connect with different demographics of PC and console gaming, say experts
Reliance Foundation urges fans to wish Indian contingent the very best at the Asian Games
The campaign has been brought to life by Ogilvy India
Reliance Foundation says #LehraDoTeamIndia at Asian Games
The campaign PV Sindhu, Abhinav Bindra, PR Sreejesh and Sushila Chanu
Our Asian Games 2023 campaign is an idea that money can’t buy: Neville Bastawalla
Bastawalla, Head Marketing & On-Air Promotions, Sony Sports Network, SPNI (Culver Max), shares the network’s strategy for the Asian Games coverage, the media mix and more
'Is baar, sau paar,' says India's luminaries in Sony Sports Network's Asian Games campaign
The grand campaign has the nation's stalwarts joining the broadcaster’s mission and sharing their messages for the participating athletes
Skechers is sports footwear partner of Indian Olympic Association for Hangzhou Asian Games
The Asian Games will be held at Hangzhou, China, from 23 Sept to 8 Oct
IOA announces Liberty Shoes as Formal Shoe Partner for Asian Games
Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies
Google to continue real money games on Play Store
Google has announced that it will be extending a grace period for a year-long pilot project set to conclude by the end of September; the new deadline is January 2024
Indian Olympic Association signs up Samsonite as Asian Games partner
The members of the Indian contingent will travel to the Games with premium suitcases
Abhay Deo tries his hand at poker in Junglee Games' first digital campaign
The actor will represent Junglee Poker as its brand ambassador
Esports to be official medal sport at Asian Games 2026
The event will be held in Hangzhou where India will be competing in four different titles
Games24x7 elevates Saroj Panigrahi to COO
He will spearhead marketing and operations across all existing and upcoming platforms including RummyCircle and My11Circle
Govt to certify ‘permissible online games’: Rajeev Chandrasekhar
Nearly 70 apps have been taken down, the minster has said
Games24x7 curates lineup of IPL fan engagement campaigns for My11Circle in cricket season
The company has brought out three campaigns: 'Bade Se Bada’, ‘Locker Room Stories’, and ‘Out of the Park’
Kapil Rathee appointed co-founder of Junglee Games
He joined the team in 2015 as VP of Product
Games24x7 welcomes Arshdeep Singh as My11Circle’s latest brand ambassador
Some of the other cricketers who endorse the brand are Sourav Ganguly Shubman Gill, Mohammed Siraj and Ruturaj Gaikwad
Games24x7 onboards Arshdeep Singh as My11Circle’s brand ambassador
The association has been announced ahead of IPL 2023
Gaming self-regulation: Industry sees signs of support & recognition
Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming
Esports 2023: It’s game time for advertisers
With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities are now endless, say experts
Viacom18 gets media rights for Olympic Games Paris 2024 in the Indian subcontinent
The network will broadcast the games in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka
Commonwealth Games champ Avinash Sable begins new race as Fast&Up brand athlete
Sable was also presented with the Arjuna Award
Baazi Games appoints Himank Tripathi as Chief Communications Officer & Spokesperson
Prior to this, he was leading external affairs and investor relations for EaseMyTrip
Twitter India's former senior legal counsel Kapil Chaudhary joins Junglee Games
In his new role, Chaudhary will be leading the legal function as General Counsel at Junglee Games
Gamitronics enters strategic partnership with Canadian gaming firm Big Viking Games
Sean Vanderdasson joins Gamitronics to lead the company’s global expansion plans
Reliance Games partners with Atari to expand Free-to-Play biz
Citytopia will be the first game to be published under the Reliance Games and Atari collaboration
Cannes Lions announces Entertainment Lions for Gaming
The new Lion will be judged and awarded for the first time in June 2023
Interactive Avenues wins digital media mandate of A23 Games
The mandate spans the entire digital media spectrum including online brand building, social media management, content development and digital activations
Games24x7 launches ICC World Cup campaign for My11Circle
Sourav Ganguly and Shubman Gill star in the 3-film campaign for the season
Play Store's move on Real Money Gaming a score for the gaming industry?
Industry experts applaud the 'progressive' step by Google but are cautious about the tech giant's 'arbitrary and inexplicable' policies for advertising and listing
INOX cheers for Team India at CWG: ‘Chookega Nahin, Jeetega India’
The campaign features athletes Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran, Lakshya Sen, Sakshi Malik & Lovlina Borgohain