gni
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
Prior to this, Tania Thanda was with Intel Corporation as Marketing Manager - Datacentre AI Network Edge
e4m Desk Aug 28, 2024 12:08 PM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
The new Tata Tea Agni TVC by Media Monks India highlights the daily contributions of homemakers who are driven by boundless passion and indomitable spirit
e4m Staff Aug 16, 2024 3:30 PM
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
Chehneet Kaur Aug 5, 2024 9:17 AM
Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro
Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India, writes about ‘Efficient & Effective’ Marketing Strategy for growing a legacy brand in India
Nikhil Gupta Apr 25, 2024 11:17 AM
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
Chehneet Kaur Apr 16, 2024 8:45 AM
Conceptualized by Ogilvy, the campaign includes a series of 11 light-hearted films showcasing the jingle’s presence in various moments of a consumer’s daily life
e4m Staff Mar 21, 2024 2:40 PM
Ghosh, who was earlier associated with Viacom18, has joined as Head of Creative Strategy, Branded Content, Innovations and Trade Marketing
Sonam Saini Feb 28, 2024 4:14 PM
Before joining Signify, Prachi Kaushik held key positions with brands such as Haier, OPPO, and others
e4m Staff Jan 19, 2024 12:22 PM
Pawan Jagnik joins from Britannia Industries where he dedicated over six years to managing both biscuit and cake formats
Google has reportedly settled the lawsuit with the plaintiffs who sought damages to the tune of at least $5 billion
e4m Staff Dec 29, 2023 8:48 AM
Anurag Agnihotri will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership
e4m Staff Dec 11, 2023 11:00 AM
Launches a special music video celebrating the festivities, as well as special packs
e4m Staff Nov 16, 2023 4:03 PM
The move is aimed at supporting Indian language news publishers
exchange4media Staff Aug 3, 2023 2:09 PM
Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead, share industry players
Shantanu David Jul 7, 2023 9:01 AM
Yagnik, CEO, MOMS Outdoor Media, spoke about the resilience of the out of home industry at the 4th edition of e4m NEONS OOH Conference 2023
exchange4media Staff May 18, 2023 1:33 PM
Yagnik has an experience of over 27 years and has worked with companies like ITC Ltd., Unilever, and Star TV Network
exchange4media Staff Apr 17, 2023 2:10 PM
Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of open internet in India, and more
Shantanu David Apr 3, 2023 8:38 AM
As part of the mandate, Concept PR will also provide professional daily news monitoring services
exchange4media Staff Mar 22, 2023 10:57 AM
Magnite Streaming provides media owners and broadcasters with industry-leading supply optimisation tools
exchange4media Staff Feb 8, 2023 12:55 PM
The Managing Director-Asia of Magnite spoke to e4m about rising consumption of AVOD, the potential of connected TV and more
Kanchan Srivastava Dec 6, 2022 8:15 AM
At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming in India
exchange4media Staff Nov 23, 2022 8:28 AM
It's the power of WPP that brings bright minds together for amazing creative executions, avers Ruparel was the sole winner in the Spark category at the WPP Ignite Awards
Tanzila Shaikh Nov 18, 2022 10:48 AM
Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, adjudged winner in Spark category
exchange4media Staff Nov 17, 2022 1:06 PM
Nissan India will be promoting the ICC Men’s T20 World Cup 2022 Virtual Trophy on digital and social media
exchange4media Staff Oct 12, 2022 2:09 PM
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season
Ritika Raj Oct 12, 2022 8:59 AM
In conversation with e4m, the newspaper designing legend talks about his works, the changing media landscape of print in the digital age, and his creative process
Shantanu David Sep 22, 2022 8:45 AM
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Tulshe Agnihotri, Account Manager, Ruder Finn India, talks about her win and technologies like AI, metaverse and Web 3.0
Ruchika Jha Sep 5, 2022 3:37 PM
The campaign covered multiple locations in several cities, with high-impact, large format OOH sites placed at key urban touchpoints
exchange4media Staff Jul 4, 2022 2:09 PM
At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully leverage an omnichannel strategy to reach consumers
exchange4media Staff Jun 30, 2022 8:33 AM
The entries were shortlisted based on career history, leadership, creativity/innovation, new initiatives, awards & recognition, impact & influence and growth prospects
exchange4media Staff May 31, 2022 8:28 AM
Conceptualized by BBH India, the campaign features 2 films that play on the quirky and endearing relationship between Pankaj Tripathi and his grandmother
exchange4media Staff May 9, 2022 2:13 PM
Ghosh was earlier the COO and Panchal the CTO of the meme platform
exchange4media Staff Apr 14, 2022 11:51 AM
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies with the new brand ambassador, and marketing strategy
Ritika Raj Apr 7, 2022 8:53 AM
Amit B Wadhwani's media tech company Buffering has used data scrubbing techniques to identify audiences who will like the movie
exchange4media Staff Mar 14, 2022 12:51 PM
The ‘Beauty that moves you’ campaign is developed by BBH India
exchange4media Staff Mar 7, 2022 4:35 PM
Promotion of DOOH and faster execution of revival measures also feature in the OOH wish list for this Union Budget
Sonam Saini Jan 28, 2022 8:24 AM
Conceptualised by Mullen Lintas, the campaign portrays real-life stories of three players of Indian women’s hockey team
exchange4media Staff Jan 23, 2022 4:00 PM
According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers
Rasika Kiran Upasani Jan 20, 2022 8:49 AM
The GNI Startups Lab has been created in collaboration with the Google News Initiative (GNI), global innovation lab Echos, and DIGIPUB News India Foundation
exchange4media Staff Nov 11, 2021 9:07 AM
The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills
Rasika Kiran Upasani Nov 2, 2021 8:21 AM
Launched originally in 2019, DataPOEM is an AI based SaaS platform that works on the principles of “deep learning” technique, powered by the wisdom of marketing & AI domain experts
exchange4media Staff Oct 5, 2021 6:32 PM
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
Rasika Kiran Upasani Sep 22, 2021 8:52 AM
