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Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
Citing RBI data, PIB Fact Check stated that the share of gold in India's foreign exchange reserves has been steadily increasing
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja jain Jun 15, 2026 5:11 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja jain Jun 15, 2026 5:01 PM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Sir Martin Sorrell, Founder & Executive Chairman, S4 Capital, on winning the ad world, AI-era strategies & which holding companies are losing ground
Aarti Pahwa Mar 7, 2026 12:33 PM
OpenAI and Google’s partnership with BCCI & ICC marks the arrival of the next heavyweight advertiser category, industry executives say
Kanchan Srivastava Feb 25, 2026 9:39 AM
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
e4m Staff Jan 21, 2026 10:42 AM
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
e4m Staff Jan 15, 2026 11:31 AM
In his expanded role, Siddharth Shekhar will oversee government and public sector, BFSI, education and automotive sectors
e4m Staff Jan 7, 2026 11:35 AM
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
Shalinee Mishra Jan 6, 2026 1:28 PM
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
e4m Staff Jan 5, 2026 11:16 AM
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
Simran Sabherwal Jan 5, 2026 11:10 AM
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Tasmayee Laha Roy Jan 5, 2026 10:56 AM
The campaign invites everyone to “Join the Authentic Dilli Party” on its app through specific reward-oriented actions
e4m Staff Dec 24, 2025 10:26 AM
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
A photo from a Feeding India school visit triggers speculation and humour online
e4m Staff Nov 18, 2025 1:00 PM
How Vinsmera Jewels' first ever ad featuring actor Mohanlal made the Kerala based brand a household name nationally because of its bold take on jewellery
e4m Staff Aug 29, 2025 3:45 PM
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
Neeraj Singh & sunny Sainy Dec 20, 2024 10:00 AM
Odisha Govt To Introduce New Rehabilitation & Resettlement Policy 2025
Abdul Khan Nov 25, 2024 10:30 AM
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
e4m Staff Nov 12, 2024 8:10 AM
The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions
Abbas Zaidi Sep 19, 2024 2:23 PM
Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal information
Aarti Pahwa Sep 17, 2024 11:32 AM
Rodrigo Kede Lima succeeds Ahmed Mazhari, who has served in the role for five years
e4m Staff Sep 6, 2024 12:30 PM
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
The conclave, titled ‘Change Makers,’ began earlier in the day with tributes to the Wayanad landslide victims
e4m Staff Aug 31, 2024 8:01 PM
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
e4m Staff Aug 30, 2024 4:54 PM
The meeting, held on Thursday at the Prime Minister's residence at 7 Lok Kalyan Marg, New Delhi, was also attended by Union Minister for Information and Broadcasting, Ashwini Vaishnaw
e4m Staff Aug 30, 2024 7:52 AM
The NBF is set to raise issues such as the challenges faced by national and regional channels and the concerns regarding the lack of transparency and data sharing within the present systems
e4m Staff Aug 29, 2024 8:33 AM
Bhangoo reportedly passed away at age 71 in Tihar jail where he was lodged in the aftermath of the Pearl Group Scam
e4m Desk Aug 26, 2024 12:51 PM
GCPL has introduced the Renofluthrin formulation in its new Goodknight Flash liquid vapouriser
e4m Staff Aug 24, 2024 4:15 PM
I&B Minister Ashwini Vaishnaw said this on Thursday while launching 25 challenges as part of the ‘Create in India Challenge - Season 1’ for World Audio Visual & Entertainment Summit
e4m Staff Aug 23, 2024 9:03 AM
Kerala Police is the first law and order authority to react to Meta’s announcement to allow alcohol and real-money gambling ads
e4m Staff Aug 22, 2024 12:16 PM
Before joining Swiss Beauty, Vidushi served as Vice President of Marketing at Mamaearth
e4m Staff Aug 22, 2024 12:04 PM
Prior to this, Gaurav Ramdev was the Chief Marketing Officer at the company
e4m Desk Aug 22, 2024 11:21 AM
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
Shantanu David Aug 20, 2024 8:53 AM
What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh
Shubhranshu Singh Aug 19, 2024 3:12 PM
Zomato founder and CEO Deepinder Goyal announced that the company will actively remove such images from restaurant menus, following a surge in customer complaints
e4m Staff Aug 19, 2024 9:09 AM
In an exclusive interview with e4m, Anant Nath, who is the Editor of Caravan, reveals his plan to launch the magazine in multiple other languages
Kanchan Srivastava Aug 19, 2024 8:38 AM
Mukherjee will be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry
e4m Staff Aug 16, 2024 2:45 PM