While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
The tournament this year will be held entirely in India, said the chairman
As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots
As per a Bloomberg report, government officials in India have been told about Saudi Arabia's interest in acquiring a significant stake in a holding company for IPL that could be valued at $30 billion
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
The players’ auction for IPL 2023 is slated to be held in Kochi today
The value for digital rights has surged to Rs 48 crore on a reserve price of Rs 33 crore
As per TAM advertising report, while the number of categories in the seventh week of IPL 15 increased by 9%, advertisers’ count went up by 11% & no. of brands by 16% compared to the previous season
Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property
Bisht, interim CEO of Delhi Capitals, talks about how the IPL franchise doubled its revenues over the last 2 years, its growth plans and the road ahead
Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players
As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels
The partnership will include a distribution of signed team merchandise and memorabilia along with jerseys and bats
The locker room with ‘Home of the Titans’ room in the metaverse will give an insight into the team and its values
The brand will sponsor the team’s headgear with its logos on the side and back
The ad has been conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with music by Karan Malhotra
Industry insiders are lauding the initiative by the brand terming it a path-breaking moment in IPL advertising
The multimedia campaign includes commercials on TV, digital, and social media platforms
As a part of this partnership, the natural food brand will be deploying RCB brand assets on their retail outlets, packaging & OOH communication
The ad will see comedian Kiku Sharda in a funny avatar
As part of the partnership, Open will give fans an opportunity to participate in exciting contests, match-day predictions and more
Experts opine that the fintech app's TVC may be able to garner eyeballs but might fall short of delivering the brand’s message clearly
Fans can choose from a wide array of official merchandise from match jerseys, t-shirts, polo t-shirts, joggers, caps, to accessories and much more
Arora, Head of Brand & Marketing, Pristyn Care, shares about the Gurgaon-based healthcare startup's partnership with Disney+Hotstar and how IPL acts as a catalyst for the company
The brand will be showcasing a 360-degree campaign #MoveOfChampions throughout the season
The association is aimed at driving increased consumption of Fino’s services across India
The ticket booking platform will also manage venue services for all stadia including Gate Entry and Spectator Management
The brand logo will feature on the back of Delhi Capitals players’ helmets and caps
The 8 teams include Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, Punjab Kings, Rajasthan Royals, Sunrisers Hyderabad, and Gujarat Titans
The brand's logo will be sported on the leading arm of the Delhi Capitals match jersey through the upcoming season of the IPL
Apart from featuring in WinZO Sports' marketing campaign, the Knight Riders will soon be seen interacting with WinZO Sports' users across social media platforms
e4m TV First summit saw industry heads share key insights on ‘The Power of Cricket’ and how IPL plays a central role in this intersection of sports and TV
The name was decided based on the feedback received from fans as part of 'Naam banao naam kamao' contest
UAE has been kept as the next option in case Covid-19 cases continue to rise in India
Currently, Tata Safari, Dream11, Unacademy, Cred, and Upstox are BCCI's official partners for IPL
Gandhi said that Amazon Prime Video has 70 originals under development across languages
Cheaper 4G mobile phones and affordable data prices have caused a seismic shift in viewership habits of Indians, says the report
Bids below the minimum amount of Rs 2000 crore will be rejected at BCCI's sole discretion and no reduction will be made to the amount even if the event format changes
As BCCI eyes a new window for resuming IPL, the broadcaster presents two options to advertisers: continue with existing deals or ink fresh ones
Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far
BCCI Vice President Rajiv Shukla made the announcement on Tuesday, May 4 after a Sunrisers Hyderabad player was tested positive for Covid
As per the terms of the deal, Puma will be the official kit partner for the team
Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.
With 90-95% inventories of franchises sold out, experts believe that it bodes well for the 14th season of IPL in terms of sponsorship revenue
Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of Rs 761.0 crore, down 5.9% from last year
‘IPL BrandPlay’ will seek to bring alive insights behind the communication and media strategy of successful campaigns that ran during IPL on TV in the past years, from various brand categories
Defending champs Mumbai Indians will take on Royal Challengers in Chennai in the tournament's first match
The brand campaign is now live on select TV channels, and on LinkedIn, YouTube, and Facebook; it has also been aired during IPL
As per industry experts, the official broadcaster has increased the ad rates by 15-20%