ipl-ad

We take a look at some of the amazing ad campaigns that made us look forward to commercial breaks even during the cricket matches

e4m Desk Mar 23, 2024 7:57 AM

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past years

Sonam Saini Jan 16, 2024 8:34 AM

According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15

e4m Desk May 8, 2023 9:06 AM

What we thought about the latest IPL ad, starring Delhi Capitals' David Warner, Manish Pandey and Prithvi Shaw

e4m Desk Apr 22, 2023 9:19 AM

Our two cents on the latest Lay's ad for the IPL season

e4m Desk Apr 19, 2023 9:03 AM

Here is our roundup of the most interesting ad campaigns so far for the tournament

e4m Desk Apr 17, 2023 8:52 AM

14 new categories and 53 new brands advertised in 16 matches of IPL this season compared to the same number of matches in IPL 15

e4m Desk Apr 15, 2023 8:45 AM

What experts thought about JioMart's 'Shopping Aisa, India Jaisa' campaign that spotlights the human side of transactions in India

Sandhya Raghavan & Tanzila Shaikh Apr 14, 2023 4:27 PM

Experts give their reviews for the recent two-film campaign by Swiggy for 'Match Day Mania'

Sandhya Raghavan Apr 13, 2023 2:14 PM

Industry watchers explain how and why IPL ads have changed from the days of 'Manoranjan ka baap' and 'Jumping Japang' to the age of data-driven campaigns

Tanzila Shaikh Apr 13, 2023 9:12 AM

Creative experts give mixed reactions to the film

Tanzila Shaikh Apr 7, 2023 9:00 AM

Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya

Kanchan Srivastava Apr 5, 2023 8:44 AM

The film was launched at the onset of IPL and will stream on JioCinema screens

e4m Desk Apr 4, 2023 4:09 PM

Industry insiders remain unimpressed with most of the TV ads running during IPL 2022

Mansi Sharma Apr 25, 2022 8:42 AM

Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns

Javed Farooqui Apr 19, 2022 8:47 AM

The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations

e4m Desk Apr 18, 2022 8:46 AM

As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels

e4m Desk Apr 18, 2022 8:44 AM

Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score

e4m Desk Apr 8, 2022 8:36 AM

Experts opine that the fintech app's TVC may be able to garner eyeballs but might fall short of delivering the brand’s message clearly

Kanchan Srivastava Mar 30, 2022 8:33 AM

The brand's logo will be prominently visible on the caps & helmets and on the mat during the official match toss of Mumbai Indians matches

e4m Desk Mar 10, 2022 4:03 PM

Titled ‘Mistake- The Greatest Teacher,’ the ad film was released commemorating the edtech’s second year of association with IPL

e4m Desk Oct 12, 2021 4:38 PM

Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage

Misbaah Mansuri Jul 12, 2021 8:59 AM

These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity

e4m Desk May 3, 2021 8:39 AM

The campaign shines the spotlight on its new economical range of nacho chips

e4m Desk May 1, 2021 8:25 AM

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges

Misbaah Mansuri Apr 20, 2021 8:57 AM

Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems

Mansi Sharma Apr 13, 2021 8:38 AM

From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media

Mansi Sharma Apr 12, 2021 8:23 AM

The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face

Mansi Sharma Apr 9, 2021 8:43 AM

As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

The platform currently has 12 official sponsors and is looking at closing a few more deals over the next few days

Javed Farooqui Mar 24, 2021 8:16 AM

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

Adlanders contend that the revenue funnel for the industry looks encouraging with IPL pitches happening in full swing

Misbaah Mansuri Mar 16, 2021 8:26 AM

‘IPL BrandPlay’ will seek to bring alive insights behind the communication and media strategy of successful campaigns that ran during IPL on TV in the past years, from various brand categories

Raushni Bhagia Mar 9, 2021 8:47 AM

As per industry experts, the official broadcaster has increased the ad rates by 15-20%

Sonam Saini Nov 3, 2020 8:56 AM

Industry observers contend that it's the tongue-in-cheek advertising approach that has helped the IPL campaign tick

Misbaah Mansuri Oct 8, 2020 9:03 AM

Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’

e4m Desk Oct 5, 2020 3:05 PM

Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles

Misbaah Mansuri Sep 28, 2020 8:46 AM

Experts from the adland feel brand activity around the cricketing extravaganza has not been too impressive this year so far

Neeta Nair Sep 21, 2020 9:23 AM

We find out about the buzz in the advertising industry around IPL this year

Neeta Nair Sep 1, 2020 9:24 AM

Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

e4m Desk Feb 14, 2020 9:17 AM

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

e4m Desk Feb 12, 2020 8:05 AM