SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Mukherjee will be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and marketing spends in its first weekend
Guest Column: Anirban Banerjee, Senior VP & SBU Head (batteries-flashlights), Eveready Industries India, writes on why brands must ensure that their claims can stand the test of consumer scrutiny
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What You Love’ and Gen Z as the target audience
Partho Banerje, Senior Executive Officer- Marketing and Sales, Maruti Suzuki, spoke about the ways to create enduring brand relevance and consumer engagement at Pitch CMO Summit 2024
Chandan Mukherji, Director and Senior Vice President of Strategy, Marketing & Communication at Nestle India, delivered a keynote address at Pitch CMO Summit on Friday
Gaurav Banerjee has played a pivotal role in shaping Star India (now Disney Star)'s entertainment portfolio with the launch of several successful shows to his credit
Arijeet Talapatra, CEO, Tecno Mobile India, speaks to e4m on the brand’s journey in India, being glocal, the affordable proposition and addressing needs of consumers across segments
From dealing with the impact of failed merger with ZEEL to facing the tough winds ahead with Disney-RIL merger, there are many big hurdles for the new boss at Sony
Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media, talks about the origin of the company, its mission, challenges, content and monetisation strategy, the road ahead and more
Ishan John Chatterjee, Director, YouTube discussed the significance of India as a market for the streaming giant and the prospects of launching YouTube TV in the country among other things
At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV is changing the living room'