personal
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
e4m Staff Jun 18, 2026 9:08 AM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 17, 2026 10:09 AM
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
e4m Staff Jan 16, 2026 12:49 PM
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
Shalinee Mishra Jan 14, 2026 11:57 AM
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
e4m Staff Sep 6, 2024 12:56 PM
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Shantanu David Aug 26, 2024 9:21 AM
'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
e4m Staff Aug 21, 2024 2:46 PM
At the e4m TechManch 2024, industry experts discussed the future of hyper-personalization in content, importance of delivering meaningful and engaging consumer experiences.
e4m Staff Jul 23, 2024 12:39 PM
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Shantanu David Jul 5, 2024 9:06 AM
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
The campaign has been launched in multiple languages, including Hindi, Kannada, Telugu, Marathi, Gujarati and Bangla
e4m Staff Jun 18, 2024 5:49 PM
The Delhi high court’s interim order prevents the misuse of Rajat Sharma's personality rights, the India TV logo and the name of the popular show "Aap Ki Adalat"
e4m Staff Jun 10, 2024 3:51 PM
The cover story, 'Investing Strategies To Tame The Inflation Monster', takes a deep dive into one of the most pressing financial challenges – inflation
Mathur is presently company’s Head - Growth & Transformation for South Asia
The star duo have been featured in the commercial of the brand launched during IPL 2024
e4m Staff Mar 28, 2024 12:13 PM
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
e4m Staff Mar 12, 2024 1:55 PM
With FIRSTmoney, you can get a smart personal loan where you can withdraw only the required sum from your credit line
NATIVE CONTENT Mar 4, 2024 4:11 PM
The branding of Joy Personal Care will be featured on the non-lead arm of the team’s official jersey along with spectator seat branding and screen branding
e4m Staff Feb 27, 2024 10:31 AM
Divgikar, an artist who is one of India's prominent LGBTQ voices, has reiterated an important message on inclusivity through the digital ad
e4m Staff Nov 17, 2023 11:41 AM
The agency will drive brand love with innovative creatives across digital platforms
e4m Staff Sep 25, 2023 11:55 AM
Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board
Shantanu David Sep 18, 2023 8:57 AM
Mishra will helm Clensta’s retail and online sales channels and support the International, Institutional and Alternate channels of the personal care brand
exchange4media Staff Sep 14, 2023 11:12 AM
The bill addresses two long-standing demands of the tech industry by allowing relaxations around the age of consent for children, and by significantly easing cross-border data flows
Kanchan Srivastava Aug 8, 2023 8:52 AM
The e4m Pitch CMO Summit-Delhi saw a panel of industry heads share insights on ‘leveraging customer data and personalisation strategies for purpose-driven marketing’
exchange4media Staff Jun 16, 2023 11:29 AM
Ameya Gogate named Senior Vice President-Finance and Accounts
exchange4media Staff May 3, 2023 3:02 PM
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
Nilanjana Basu Apr 6, 2023 9:09 AM
The brand has roped in Jemimah Rodrigues, Shafali Verma, and Meg Lanning for their campaign
exchange4media Staff Mar 8, 2023 1:30 PM
As per the ASCI report, 84% of violative ads in the last two years belonged to D2C brands
exchange4media Staff Feb 2, 2023 1:40 PM
The Irish privacy regulator has said Meta’s data processing operations must comply with the laws in three months
exchange4media Staff Jan 5, 2023 9:56 AM
The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over influencer marketing
Nilanjana Basu Jan 5, 2023 9:05 AM
The court has granted the actor interim protection of his personality and celebrity rights
exchange4media Staff Nov 26, 2022 10:54 AM
Experts chime in on the dos, don'ts and hows of leveraging this rising trend to boost brand growth and build trust among consumers
Tanya Dwivedi Nov 14, 2022 2:35 PM
CEO and co-founder of Rephrase.ai talks about hyper-personalisation, AI technology and the future of digital marketing
Nilanjana Basu Nov 4, 2022 8:52 AM
Guest Column: Sunayendra Jain, Head of Marketing, ePayLater, explains how brands can offer personalization to users while also respecting their privacy
Sunayendra Jain Oct 27, 2022 8:48 AM
Guest Column: Karan Chowdhary, Co-Founder, WOW Skin Science, elaborates on how brand experience has moved towards hyper-personalization
Karan Chowdhary Oct 24, 2022 8:27 AM
A significant part of each sale will be contributed towards conservation efforts of endangered species, said the company
exchange4media Staff Oct 19, 2022 4:29 PM
At e4m MarTech India Conference 2022, a panel of industry heads deliberated on the topic - Winning with Personalization: The Success Stories
exchange4media Staff Oct 17, 2022 11:21 AM
Syska has launched the ‘Styles you, as you’ campaign digitally
exchange4media Staff Mar 1, 2022 4:22 PM
Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy
Sujata Dwibedy Jan 24, 2022 8:43 AM