privacy
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
Shantanu David Aug 7, 2024 8:55 AM
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
Conceptualized by BBDO India and directed by notable Indian film director, Shimit Amin, the ad film follows the journey of a young man who moves to a new city
e4m Staff Jul 29, 2024 11:55 AM
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
e4m Staff Jul 23, 2024 7:07 PM
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Sohini Ganguly Jul 23, 2024 9:23 AM
Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts, say industry players
Shantanu David May 2, 2024 8:59 AM
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective advertising, say experts
Shantanu David & Sohini Ganguly Apr 25, 2024 9:05 AM
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get to enjoy digital world without feeling like they are being watched
Shantanu David Apr 16, 2024 9:12 AM
According to CleverTap’s MarTech predictions for 2024, generative AI will guide brands toward optimal courses of action while transforming customer engagement
e4m Staff Jan 30, 2024 11:45 AM
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out with a blog
Kanchan Srivastava Jan 12, 2024 8:52 AM
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
Shantanu David Jan 8, 2024 8:36 AM
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders
Kanchan Srivastava Jan 8, 2024 8:21 AM
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers
Sohini Ganguly Sep 12, 2023 8:49 AM
Industry players are clear that offensive and violent forms of generative AI should be fully controlled with regulations in place to ensure transparent data practices
Shantanu David Jun 1, 2023 8:31 AM
The IT ministry published the draft on Friday for public consultation and will hear public views on the proposal until December 17
exchange4media Staff Nov 21, 2022 9:36 AM
Guest Column: Sunayendra Jain, Head of Marketing, ePayLater, explains how brands can offer personalization to users while also respecting their privacy
Sunayendra Jain Oct 27, 2022 8:48 AM
There has to be some end for the ‘luxury to litigate’, said the court while dismissing the petition
exchange4media Staff Sep 29, 2022 10:24 AM
The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
Kanchan Srivastava Aug 1, 2022 8:26 AM
The AltNews donor data shared with police reportedly contains crucial information like address, name, bank and PAN details of the donors
exchange4media Staff Jul 6, 2022 8:39 AM
Twitter has also said that it will implement a comprehensive compliance programme to resolve alleged data privacy violations
exchange4media Staff May 27, 2022 12:02 PM
During the discussions, experts urged for the need of enhancing openness, transparency, state accountability, and regulatory capacity
exchange4media Staff Jan 7, 2022 1:40 PM
The company posted slower growth in the first full quarter
exchange4media Staff Oct 26, 2021 10:46 AM
Whistleblower Haugen testified before the US Congress stating that the buck stops with Mark Zuckerberg to put an end to Facebook's harmful algorithm that compromises public safety and democracy
exchange4media Staff Oct 6, 2021 8:55 AM
The company has also created a new settings menu on FB and Instagram, where people can revisit and manage their cookie consent decisions at any time
exchange4media Staff Sep 24, 2021 1:36 PM
The campaign will be live across Facebook, Instagram, TV, Digital, OOH and Radio
exchange4media Staff Aug 4, 2021 12:08 PM
The messaging platform told the Delhi High Court that it would not limit the functionality of its messaging app in case a user does not consent to its latest privacy policy
exchange4media Staff Jul 9, 2021 3:08 PM
The petition is related to breach of user privacy through alleged illegal data sharing
exchange4media Staff Jul 9, 2021 1:06 PM
The data includes phone numbers, email IDs, physical addresses, geolocation data, workplace information & inferred salaries, and links to users' social media accounts
exchange4media Staff Jul 1, 2021 2:43 PM
The committee will hear the views of representatives of Facebook India and Google India on the subject 'Safeguarding citizens’ rights and prevention of misuse of social/online news media platforms
exchange4media Staff Jun 29, 2021 7:14 AM
The messaging platform has been given seven days to respond to government's notice
exchange4media Staff May 19, 2021 4:14 PM
The Centre stated that it has written to Facebook CEO Mark Zuckerberg on the issue and a reply is awaited
exchange4media Staff May 18, 2021 10:39 AM
The company has not cited any specific reason for deferring the implementation of the privacy policy update
exchange4media Staff May 8, 2021 9:22 AM
The CCI told the Delhi High Court that WhatsApp's new privacy policy would lead to excessive data collection and stalking of consumers for targeted advertising
exchange4media Staff Apr 22, 2021 12:30 PM
CCI tells Delhi HC that the new privacy policy is alleged abuse of the dominant position which is why it had to step in and order a probe
exchange4media Staff Apr 14, 2021 5:38 PM
The commission opined that WhatsApp has prima facie contravened the provisions of Sec 4 of the Act through its exploitative and exclusionary conduct in the garb of policy update
exchange4media Staff Mar 25, 2021 6:47 PM
The ministry has urged the high court to bar WhatsApp from implementing the new privacy policy as it violates IT rules on five counts
exchange4media Staff Mar 23, 2021 10:27 AM
On Day 1 of the e4m Game On: Gaming Summit, panellists spoke about leveraging gamification, apart from traditional advertising, to amplify engagement
exchange4media Staff Mar 19, 2021 1:50 PM
The survey further stated that 45% of the respondents claimed to have wondered, whether instant messaging service providers can access their messages
exchange4media Staff Mar 12, 2021 1:30 PM
The new intermediary rules mandate social media platforms to enable the identification of the first originator of the information in order to keep a check on the dissemination of fake news
exchange4media Staff Mar 9, 2021 12:19 PM
In an official blog, the platform said it will allow users to read the policy update at 'their own pace' and will also display a banner providing additional information
exchange4media Staff Feb 19, 2021 12:50 PM
Google Ads Group Product Manager Christophe Combette said in a blog post that Google’s iOS apps will not show the ATT prompt on those apps, in line with Apple’s guidance
exchange4media Staff Feb 1, 2021 2:55 PM
The latest survey by LocalCircles also indicates that while 55% of citizens have downloaded alternate apps, 21% of citizens are actively using them
exchange4media Staff Jan 29, 2021 12:32 PM
In the earnings call, CEO Mark Zuckerberg named Apple as one of its biggest competitors and expressed concerns over the latest iOS update that cripples FB's ad targeting capabilities
exchange4media Staff Jan 28, 2021 9:37 AM
The statement follows Indian government's diktat to the platform to withdraw the recent changes in its privacy policy
exchange4media Staff Jan 20, 2021 4:58 PM
According to media reports, the letter says “that the update and data-sharing with Facebook will expose Indian users to greater security risks and vulnerabilities”
exchange4media Staff Jan 19, 2021 6:15 PM
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and the facts
exchange4media Staff Jan 18, 2021 7:52 AM
WhatsApp's new policy will be evaluated in the context of the current legal framework
exchange4media Staff Jan 15, 2021 4:36 PM
A delhi-based advocate has claimed that the norms hurt national security by sharing, transmitting, and storing user data in another country.
exchange4media Staff Jan 15, 2021 4:11 PM
