DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Conceptualized by BBDO India and directed by notable Indian film director, Shimit Amin, the ad film follows the journey of a young man who moves to a new city
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts, say industry players
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective advertising, say experts
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get to enjoy digital world without feeling like they are being watched
According to CleverTap’s MarTech predictions for 2024, generative AI will guide brands toward optimal courses of action while transforming customer engagement
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out with a blog
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers
Industry players are clear that offensive and violent forms of generative AI should be fully controlled with regulations in place to ensure transparent data practices
The IT ministry published the draft on Friday for public consultation and will hear public views on the proposal until December 17
Guest Column: Sunayendra Jain, Head of Marketing, ePayLater, explains how brands can offer personalization to users while also respecting their privacy
There has to be some end for the ‘luxury to litigate’, said the court while dismissing the petition
The bill was introduced on December 11, 2019
The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
The AltNews donor data shared with police reportedly contains crucial information like address, name, bank and PAN details of the donors
Twitter has also said that it will implement a comprehensive compliance programme to resolve alleged data privacy violations
During the discussions, experts urged for the need of enhancing openness, transparency, state accountability, and regulatory capacity
The company posted slower growth in the first full quarter
Whistleblower Haugen testified before the US Congress stating that the buck stops with Mark Zuckerberg to put an end to Facebook's harmful algorithm that compromises public safety and democracy
The company has also created a new settings menu on FB and Instagram, where people can revisit and manage their cookie consent decisions at any time
The campaign will be live across Facebook, Instagram, TV, Digital, OOH and Radio
The messaging platform told the Delhi High Court that it would not limit the functionality of its messaging app in case a user does not consent to its latest privacy policy
The petition is related to breach of user privacy through alleged illegal data sharing
The data includes phone numbers, email IDs, physical addresses, geolocation data, workplace information & inferred salaries, and links to users' social media accounts
The committee will hear the views of representatives of Facebook India and Google India on the subject 'Safeguarding citizens’ rights and prevention of misuse of social/online news media platforms
The messaging platform has been given seven days to respond to government's notice
The Centre stated that it has written to Facebook CEO Mark Zuckerberg on the issue and a reply is awaited
The company has not cited any specific reason for deferring the implementation of the privacy policy update
The CCI told the Delhi High Court that WhatsApp's new privacy policy would lead to excessive data collection and stalking of consumers for targeted advertising
CCI tells Delhi HC that the new privacy policy is alleged abuse of the dominant position which is why it had to step in and order a probe
The commission opined that WhatsApp has prima facie contravened the provisions of Sec 4 of the Act through its exploitative and exclusionary conduct in the garb of policy update
The ministry has urged the high court to bar WhatsApp from implementing the new privacy policy as it violates IT rules on five counts
On Day 1 of the e4m Game On: Gaming Summit, panellists spoke about leveraging gamification, apart from traditional advertising, to amplify engagement
The survey further stated that 45% of the respondents claimed to have wondered, whether instant messaging service providers can access their messages
The new intermediary rules mandate social media platforms to enable the identification of the first originator of the information in order to keep a check on the dissemination of fake news
In an official blog, the platform said it will allow users to read the policy update at 'their own pace' and will also display a banner providing additional information
Google Ads Group Product Manager Christophe Combette said in a blog post that Google’s iOS apps will not show the ATT prompt on those apps, in line with Apple’s guidance
The latest survey by LocalCircles also indicates that while 55% of citizens have downloaded alternate apps, 21% of citizens are actively using them
In the earnings call, CEO Mark Zuckerberg named Apple as one of its biggest competitors and expressed concerns over the latest iOS update that cripples FB's ad targeting capabilities
The statement follows Indian government's diktat to the platform to withdraw the recent changes in its privacy policy
According to media reports, the letter says “that the update and data-sharing with Facebook will expose Indian users to greater security risks and vulnerabilities”
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and the facts
WhatsApp's new policy will be evaluated in the context of the current legal framework