Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Sonam Pama joins AV Organics with over 15 years of experience in strategic marketing, brand management, and digital marketing
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency purchase industry
Aman Dhall, the Founder of CommsCredible, will lead ‘Gurgaon InCredibles’ team
Branding, sponsorships, and media buying for the festival will be managed by Adsplash Media
Before joining the organisation, Pankaj Bhargava was Senior Anchor/Executive Editor with India TV
Srijib Mallik has more than two decades of experience in advertising, marketing, and venture capital
The Vice President, Research and Advisory of Real Story, spoke at e4m MarTech India Conference 2023 on driving value for the MarTech stack
‘Aalor Pujo’ highlights the traditional Indian art forms, spotlighting the artistic capabilities of lights in a captivating, creative and innovative manner
The brand launched #HarMaaDurga campaign on the occasion of Durga Puja
Aparna Giridhar, VP of Marketing, Swiggy and Senior Creative Director, Brandmovers, Adrijaa Sanyal shed light on The 'Khushir Bhaon Swiggy' campaign for Durga Puja
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts
The #DuggaDuga campaign shows how these women are breaking stereotypes
The ad film draws a meaningful connection between Goddess Durga and the experiences of women post-marriage
The ad film and OOH campaign were conceived by Brandmovers and produced by Gotham Films
The campaign is for the brand’s new make-up line
The campaign honours everyday heroes
The ad film captures the culinary treasures that make Durga Puja a gastronomic delight
The film, developed by Media Monks, captures how Pujo is celebrated from Shashthi to Dashami
The campaign conceived by Ogilvy pays tribute to the people who’ve been part of Sharad Shamman's creative legacy
The ad showcases the rivalry between the Ghotis and the Bangals over culinary supremacy
The new campaign highlights the brand promise of sourcing finest ingredients
The film is crafted by Campen Factory and directed by Ripunjoy B'yum
The campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja
As part of e4m D2C Revolution series, Param Bhargava, Founder of T.A.C - The Ayurveda Company, spoke about a sustainable approach towards building the business, leveraging TV and much more
The month-long activity commenced on 2nd August 2023
He has over 19 years of experience in marketing leadership
The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens
The organization is holding an in-person participation after three years
The digital campaign features athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar
At the Pitch CMO summit Mumbai, Co-founder of Profitwheel Vivek Bhargava delivered an insightful session on the way their platform works and how brands need to know their customers’ mind
The Co-founder of ProfitWheel Bhargava discusses how AI and Generative AI have emerged as big game changers in the consumer experience and marketing segment
It features a range of outdoor and digital ads, as well as social media posts
At e4m India Brand Conclave, a panel of industry leaders shared their thoughts on 'Consistent vs Persistent: The Long-Term Growth Plan’
At e4m-DNPA Future of Digital Media Conference, Fletcher, Member of Parliament, Australia, shared insights on the issues that the News Media Bargaining Code should address, & more
The campaign showcases new offer launches and exclusive curated events
The campaign revolves around the Lotus Organics+ Precious Brightening Range
Disney Hotstar, Amazon India, Asian Paints, Byju's and Nykaa among key winners across 10 categories
Pal previously worked with Nykaa
Apoorv Durga, VP, Research & Advisory, Real Story Group spoke on ‘Future-Proofing Your Martech Stack’ at the e4m MarTech Summit 2022
On World Elderly Day, the food delivery platform launched an initiative to make Pujo celebrations more inclusive for senior citizens who can't visit pandals
Parambrata Chattopadhyay, who was the face of the campaign, makes a comeback this year as well
Brands also celebrated the festival attaining the UNESCO heritage tag in late 2021
The film has been conceptualised by L&K Saatchi & Saatchi
The campaign has been conceptualised by Wunderman Thompson India
The campaign titled #TheSecondQuestion asks viewers to take the right step and be large-hearted in the festive season
The Vice President, Sales, Marketing and Customer Care of Tata Motors spoke to exchange4media about the company’s festive marketing plans and growth projections