As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
Prior to this, Satyam Trivedi was with RPSG Sports Private Limited as Deputy CEO & Executive Director
The information was shared by the govt in the Rajya Sabha
Prior to this, V Satyavagheeswaran was with Google as Product Marketing Manager
VML and Durex worked with students, teachers, school body heads and government officials to create a course specifically focused on educating the educators on having these difficult conversations
Chandan Kumar has a 16-year career that spans media selling, planning, programmatic business, and development of digital assets
Sathya Doraisamy named Chief Business Officer – Electronics Manufacturing Services
Menda has been associated with the group for over 10 years
The penalties have been imposed for failing to comply with provisions under the Companies Act
The campaign has been conceptualised by Ogilvy India
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
Satish Saraf and Srikanth Bureddy, Founders of Valueleaf, talk about their entrepreneurial journey, strategy to transform MarTech landscape and expansion plans
Satyendra Mallik has earlier worked with Eastmen Auto & Power Ltd, Intex, Trident Group, Hero Group and Salora
New roles for Arun Rawat, Satabadi Sharma Pathak, Purnasha Sharraf, Abhinav Sharma, Sanjukta Kapoor and Joy Michael Dsouza
Justice GS Kulkarni and Justice Firdosh Pooniwala heard Chandra's petition against the summons issued by Sebi in the fund diversion case
Sathish Raghunathan has earlier been associated with companies like Wipro, Ensono and Kin + Carta
At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
In a letter addressed to Anant Nath, President, the Editors Guild of India, the Mumbai Press Club said that it conducted a preliminary inquiry into the incident
Satish Nandgaonkar, who was 53, complained of chest pain shortly before his demise
The investigation committee will fact-check allegations and can appoint any independent outside agency to assist the Committee in fulfilling its charter
The committee will be presided by Dr. Satish Chandra, a former Judge of the High Court of Allahabad
Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events
The company's profit for the October-December quarter soared to 33%, thanks to its investments in artificial intelligence technology
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Branding, sponsorships, and media buying for the festival will be managed by Adsplash Media
Prior to this, Sidharth Satpathy was with Swiggy for over 4.5 years
The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors for administrative allocation of spectrum for the same
Prior to this, Anirban Roy was with Amazon India for over 7 years
Ganguli has been working with The Economic Times since 1999
As the fate of the Zee-Sony merger remains uncertain, we take a look at the various key episodes in the journey so far
The Asian Paints TVC is conceptualized by Ogilvy India
Satkam will be positioned in PolicyBoss’s office in Delhi
Altman returns with a new initial board of Bret Taylor (Chair), Larry Summers, and Adam D'Angelo
Twitch co-founder Emmett Shear to replace Altman at OpenAI
He has served as the Vice President of Marketing at Teamlease
SAT allowing Punit Goenka to be reinstated as Zee’s MD & CEO is good for the company, the Zee-Sony merger, and for the industry at large that thrives on competition and strong leadership
Industry insiders predict the record date for listing of the $10-billion media and entertainment powerhouse could be set by November-end
Its Search and News Advertising Revenue rose by 10% year on year
Post Covid, this is the first fiscal that saw an increase in the number of satellite TV channels, the ministry said
The festive ad starring Ronit Roy and Shweta Tiwary has been conceptualised by Ogilvy India
Sebi had imposed a two-year ban on Prannoy and Radhika Roy, restraining them from accessing capital markets