Manjit Cherian, former CMO of Kerala IT Parks, joins Blusteak Media as CEO
Manjit Cherian has over 20 years of experience in brand communication strategy
tea
Club FM’s Teachers Day campaign champions respect for women - Teach our boys
The campaign featured teachers speaking out on radio, advocating a shift from advising girls on their behaviour to educating boys on respect and equality
e4m IDMA 2024: Tata Consumer Products bags gold metal for its impressive campaign
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Navneet Education talks of recognising efforts of teachers
The new campaign is part of the brand’s ‘Tr. For Teachers’ initiative
Minmini App announces G.O.A.T contest to celebrate Teacher’s Day
Users can post videos celebrating and mentioning that one G.O.A.T. Teacher who has shaped their lives until 11pm, 8th Sep, with #GOAT
Team Pumpkin wins social media mandate for Kotak Securities Limited
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
Style Baazar hires Team Pumpkin for marketing mandate
The account will be managed by Team Pumpkin's dedicated team based in Kolkata
India TV announces new sales team structure
Mini Harrison to head India TV Television; Avdhesh Kumar to lead Connected TV and Streaming Platforms and Sourav Dev will oversee Speed News
Gaurav Ramdev elevated to Chief Growth & Marketing Officer at Protean eGov Technologies
Prior to this, Gaurav Ramdev was the Chief Marketing Officer at the company
ITC's Sanjay Singhal joins Wagh Bakri Tea as CEO
Sanjay Singhal was ITC Limited's Chief Operating Officer for eight years
Tata Tea Agni applauds the fire in every homemaker
The new Tata Tea Agni TVC by Media Monks India highlights the daily contributions of homemakers who are driven by boundless passion and indomitable spirit
Tata Tea celebrates India's glorious post-independence journey
The film spotlights India's milestones from the Green Revolution of Punjab that bolstered India's grain self-sufficiency to Delhi’s 1982 Asian Games that heralded the start of colour TV revolution
Two-thirds of media effectiveness is driven by creative: Tarun Ummat, Teads
At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns
Cricket and festive shopping: A winning combination for brands
How brands can maximise impact with the year’s most thrilling cricket lineup
Tata Tea Premium celebrates regional pride with hyperlocal campaigns
The commercials have been crafted by Mullen Lintas
Outbrain enters deal to acquire Teads
The combined company will provide advertisers with unified access to the consumer media experiences, from CTV to online shopping
Indian Men's Hockey Team gets a musical tribute from Yashraj Mukhate
The anthem by Yashraj Mukhate celebrates sportsmanship and camaraderie of team India as they compete for top honours at the 2024 Paris Olympics
‘CTV will continue to see growth because consumption from the consumer is exploding’
In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, & more
Best ads of the week: Britannia sets Little Hearts aflutter, Coca-Cola brews Honest Tea
Commercials we loved in Week 4 of June
Where is Virat Kohli & Rohit Sharma’s brand value headed post T20I retirement?
While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their brand value
Twinkle Khanna finds her calm with The Coca-Cola Company’s Honest Tea
The campaign has been conceptualised by WPP Open X
PN Writers onboards TeamNest for HR and payroll solutions
Companies like Nazara and Abakkus are already working with TeamNest
Cannes Lions 2024: Fewer wins, more questions
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Chandrashekhar Bhosle joins Society Tea as Sr Marketing Manager
Chandrashekhar Bhosle was previously with SUGAR Cosmetics
Team Pumpkin wins marketing mandate for Crown Rice Brand
The account will be handled by Team Pumpkin’s team based out of Gurgaon
The great marketing potential of CTV: Hear it from the experts
Teads recently organized a roundtable discussion with experts to speak about strategies, opportunities and challenges of CTV marketing
e4m-Teads roundtable today: Experts to explore how CTV is reshaping media
The theme of the roundtable is ‘Navigating the digital tide: How CTV is reshaping media’
Zee Media appoints Sales Heads for North, South & West
Tejas Soni joins as Branch Head – Sales (North), Moumita Ghosh returns as Branch Head – Sales (South) and Darius Maneckji joins as Revenue Management - Branch Head – Sales (West)
Naiyya Saggi joins TEAM as Governing Council Member
Naiyya Saggi is also the Group Co-Founder of The Good Glamm Group
Teads expands global partnership with LG Ad Solutions for CTV native inventory in India
Other countries where the partnership has been extended include Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand
Tetley challenges skin-deep notions of fitness in new ad for green tea
This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year
Mia by Tanishq renews partnership with RCB Women T20 team
Mia and RCB will be part of the #SheGotGame campaign
Tailored cross-channel ads key for brand building: Tarun Ummat, Teads India
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’
Steadfast Nutrition’s R-Day campaign motivates Indians to tackle the problem of fatigue
The campaign celebrates the resilience of Indians and their progress despite fatigue and other challenges
PRtainment Media appointed as PR Partner for The Tea Planet
Tea Planet was founded in 2016
Team Pumpkin invests in intimate wellness brand Lemme Be
Team Pumpkin will cater to the marketplace and other strategic marketing efforts of the brand
Prega News retains partnership with Team Pumpkin
Team Pumpkin has won Prega News’s digital mandate for the fourth year in a row
Team SOUL onboards iQOO as title sponsor
The official jersey of iQOO SOUL was unveiled by Co-Founder & CEO Animesh Agarwal alongside iQOO CEO Nipun Marya
Society Tea’s new campaign is all about freshness
The campaign is titled Taazgi Bhari Pyaali Society Waali
Teamwork Communications Group celebrates 14th anniversary
Teamwork Communications Group has doubled its headcount and onboarded 75 new clients this year. It has several awards for its campaigns during the year, featured under 50 Top PR firms in India
Society Tea gets Faye D'Souza to serve 'News in a Minute'
The collaboration is for a series of 12 videos - one minute each
Chodo yaar kuch aur baat karte! Brands tell Team India to get over the heartbreak
Not all stories have happy endings, says PVR as brands console Men in Blue
Red FM turns blue to cheer for the Indian cricket team
The temporary change will be in effect from Friday i.e 17th November till the World Cup Final
Tata Tea Agni Leaf unveils campaign for Chhath
Launches a special music video celebrating the festivities, as well as special packs
Team India’s wins broadcaster’s loss?
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most of the matches end quickly, the revenue may suffer
Teads launches AI-powered solutions
The media platform launches suite of offerings to include innovative lower funnel offering Teads Conversions, Teads Data Suite powered by Contextual Intelligence, and Teads AI Creative Lab
‘VAHDAM India has recognized the need for a sensory experience with tea’
The brand’s CEO & Founder, Bala Sarda, spoke to e4m about the brand’s new outlet in the national capital, an omnichannel strategy and building brand loyalty
This Durga Puja, Tata Tea Gold pays an ode to handloom art
The film, developed by Media Monks, captures how Pujo is celebrated from Shashthi to Dashami
Team Pumpkin secures social media mandate of APL Apollo
The agency has already been handling the SEO and website maintenance of APL Apollo
Dabur Red Paste cheers for Team India, brings back ChaubeJi to ‘chabao’ rivals
Ogilvy India has executed the World Cup campaign for Dabur