trends
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Shantomoy Ray Sep 9, 2024 8:54 AM
HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
NATIVE CONTENT Sep 5, 2024 2:37 PM
e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more
This World PR Day, here are some of the relevant PR trends that are shaping the industry
Ritika Upmanyu Jul 16, 2024 7:06 PM
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
e4m Staff Apr 30, 2024 3:37 PM
The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing
Renowned personalities such as Prosenjit Chatterjee, Rituparna Sengupta, Abir Chatterjee, Jisshu Sengupta, Srijit Mukherjee, Ankush Hazra, graced the occasion
At the roundtable, experts will share insights on the topic ‘India Trendspotting 2024 Panel: Future Forward’
e4m Staff Feb 16, 2024 9:18 AM
Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co tracks the trends that resonate deeply with the essence of the sleep solutions brand
Chaitanya Ramalingegowda Feb 5, 2024 8:47 AM
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Tanzila Shaikh Jan 5, 2024 9:16 AM
Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling
e4m Staff Dec 6, 2023 12:51 PM
The film created by Schbang has been released in four languages
exchange4media Staff Sep 5, 2023 1:47 PM
Guest Column: Ishank Joshi, CEO, Mobavenue Media, explains how factors such as transparency and inclusivity are fundamentally transforming the way marketing is done
Ishank Joshi Jun 27, 2023 8:44 AM
Taboola’s India Readership Insights for March 2023 identifies themes that engaged Indian readers through the month
exchange4media Staff Apr 11, 2023 10:58 AM
Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more
Shantanu David Apr 11, 2023 9:02 AM
Highlights from Public Relations Consultants Association of India’s SPRINT 2022-23
exchange4media Staff Apr 7, 2023 10:31 AM
During a panel discussion, Vipul Parekh (Bigbasket), Vijay Iyer (Amazon Ads), Badrinath Mishra (ONDC) and Vaibhav Kapur (Flipkart Ads) explained how e-commerce is going to change in near future
exchange4media Staff Apr 5, 2023 3:02 PM
Industry leaders Shashi Sinha, Vikram Sakhuja and Avinash Pandey come together for the discussion moderated by Governance Now MD Kailashnath Adhikari
exchange4media Staff Mar 1, 2023 8:49 AM
Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium
Ajay Mehta Jan 27, 2023 7:56 AM
Industry experts suggest greater use of social media, content platforms and technology this year
Nilanjana Basu Jan 24, 2023 9:07 AM
Waulite Media and Shristy Media release report listing 7 major trends
exchange4media Staff Jan 17, 2023 7:01 PM
From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts
Nilanjana Basu Jan 4, 2023 8:37 AM
With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities are now endless, say experts
Shantanu David Jan 3, 2023 8:37 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Dec 31, 2022 9:19 AM
From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year
Nilanjana Basu Dec 30, 2022 9:02 AM
A strong growth in viewership, increased commercialization of the sector, more acceptance by sports authorities, and larger prize pools for players were some of the highlights of 2022
Shantanu David Dec 29, 2022 8:46 AM
Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
Tanya Dwivedi Dec 27, 2022 2:38 PM
Guest Column: Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023
Mark Titus Dec 27, 2022 9:25 AM
Guest Column: Gopa Menon, Digital Head - Mindshare South Asia, shares his list for all the big digital trends this year that will gain momentum in the year to come
Gopa Menon Dec 26, 2022 9:02 AM
While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts
Tanzila Shaikh Dec 23, 2022 8:49 AM
Purpose-driven communication, customer-centric approach, and more use of social commerce are some of the trends that will rule 2023, say experts
Tanzila Shaikh Dec 8, 2022 9:09 AM
The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year
Kanchan Srivastava Dec 5, 2022 8:44 AM
dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour
exchange4media Staff Nov 10, 2022 12:17 PM
From streaming to social advertising, here are some of the top trends for auto marketers to maximise the effectiveness of their digital media campaigns
exchange4media Staff Oct 13, 2022 5:21 PM
Varghese Chandy of Malayala Manorama gives an insight into Onam in Kerala this year and what the media company brought to the people on this festival
Nilanjana Basu Sep 8, 2022 2:26 PM
The film features a model wearing the brand's jewellery but no bindi, which has irked a section of netizens
exchange4media Staff Apr 16, 2022 1:00 PM
Starcom’s monthly report shares the most trending moments and content from the month of March
exchange4media Staff Apr 16, 2022 8:33 AM
Manisha Chaudhary, Director-Founder, Value 360 Communications enlists what will make or break the PR industry this year
Manisha Chaudhary Mar 30, 2022 12:02 PM
The report further revealed that 15% of searches every day were from new user segments across categories
exchange4media Staff Mar 1, 2022 11:00 AM
As per the study, comedy retained its spot as the most preferred TV genre among Fire TV consumers
exchange4media Staff Jan 31, 2022 3:23 PM
Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy
Sujata Dwibedy Jan 24, 2022 8:43 AM
Marketers are increasingly inclining toward automation and AI-based solutions to address challenges
Archana Khatri Das Jan 7, 2022 9:11 AM
Despite the content multiverse, the traditional media is going to stay the dominant source of entertainment
Archana Khatri Das Jan 5, 2022 9:34 AM
From more of purpose-driven marketing and regional content to use of technologies like AI & ML, here’s what experts predict for the ad world this year
Kanchan Srivastava Jan 3, 2022 9:12 AM
Columnist and businessman Suhel Seth spoke to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series
exchange4media Staff Dec 29, 2021 9:00 AM
