viewership
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership
Rajiv Gopinath May 22, 2024 8:40 AM
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers with more reliable insights
e4m Staff May 13, 2024 8:09 AM
As per BARC, the total watch time of TATA IPL 2024 on television has increased by 18% compared to the 2023 edition
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
Sonam Saini May 7, 2024 9:28 AM
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
Shantanu David Jan 24, 2024 8:45 AM
IPL 2023 on television witnessed staggering growth across key market and audience segments unlocking new doors for advertisers ahead of IPL 2024
NATIVE CONTENT Jan 23, 2024 11:07 AM
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole purpose insignificant
Aditi Gupta Jan 8, 2024 8:30 AM
The network cited BARC's comparative analysis conducted during the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023
e4m Staff Dec 15, 2023 1:54 PM
Younger audiences have seen higher growth in TV consumption: 7.1% among 15-21 year olds and 7.2% among 22-30 year olds
The government allowed unrolling of the viewership data last week after BARC sought its approval
Naziya Alvi Rahman Nov 21, 2023 6:11 PM
India matches have registered peak live concurrency of more than 50 million viewers
e4m Staff Nov 10, 2023 9:00 AM
This is 3.7 crore higher than the reach of the entire 2022 edition, according to the network
exchange4media Staff Apr 27, 2023 5:46 PM
Industry players said TV viewership for the first edition of Women’s Premier League was less than expected but decent
Aditi Gupta Mar 28, 2023 9:03 AM
Advertorial: With the launch of southern language HD channels and massive growth of HD homes in India, Star Sports targets 90 million HD viewers during TATA IPL
NATIVE CONTENT Feb 7, 2023 11:14 AM
Native Content: Industry heads say the disruptive strategy of free streaming the IPL on Jio Cinema will bring big gains in terms of viewership
exchange4media Staff Jan 25, 2023 1:23 PM
At e4m-GroupM Let’s Play: Sports marketing summit, a panel of industry observers discussed why television was still a relevant platform to advertise during IPL
exchange4media Staff Jan 19, 2023 8:53 AM
Out of the 10207 surveyed for the report, 70% are from rural India while 30% are from cities
exchange4media Staff Nov 2, 2022 12:24 PM
Digital exclusive audience limited to 12 million only, providing barely 1% incremental over the TV universe
exchange4media Staff Oct 10, 2022 11:36 AM
Viewers credit big screen experience, audio-visual quality, no distractions from notifications and watching matches with friends and family as the distinct motivations to watch sports on TV
exchange4media Staff Sep 20, 2022 10:30 AM
While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that there is nothing unwarranted
Javed Farooqui Jul 21, 2022 8:51 AM
Experts say the all India TV reach has dropped from a peak of 94% in 2018 to 82% in 2022
Javed Farooqui Jul 18, 2022 8:26 AM
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more
Sonam Saini Apr 19, 2022 8:41 AM
The brand promoted the election result day coverage through various traditional and new-age marketing tools
exchange4media Staff Mar 16, 2022 2:14 PM
The channel's move to carry Hindi feed on English channel was intended to record higher viewership and increase its ratings, say industry observers
exchange4media Staff Mar 11, 2022 3:18 PM
According to officials of several news channels, BARC has not made any change in the schedule of releasing TV news viewership data
exchange4media Staff Mar 9, 2022 8:12 AM
According to some industry experts, if the consumer shift to digital platforms continues then broadcasters may face challenges while getting the right value for non-fiction shows
Sonam Saini Jan 21, 2022 8:47 AM
Experts believe that there will be no loss of revenue for the broadcaster since the ad inventory for the tournament is already sold out
Sonam Saini Nov 12, 2021 8:34 AM
Star Plus continues to lead the Hindi-speaking market (HSM) this week, while Sun TV leads the South market
exchange4media Staff Aug 5, 2021 5:58 PM
Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility
Sonam Saini Jun 21, 2021 8:23 AM
Composer duo Ajay-Atul’s album is being celebrated for its extraordinary, refreshing soundtrack and combination of Maharashtrian folk music with western symphonic music
exchange4media Staff Jun 1, 2021 2:20 PM
The newly launched platform also saw 28 million pageviews, 1.1 million video views and 8.1 million session on the crucial day
exchange4media Staff May 6, 2021 7:07 AM
Advertisement for women-centric categories increased by 57% in IPL 13 (38 matches) compared to IPL 12
Sonam Saini Mar 25, 2021 8:38 AM
Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass
Sonam Saini Mar 17, 2021 8:54 AM
The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half
exchange4media Staff Mar 1, 2021 4:01 PM
The first Test also delivered the highest opening day reach since 2019
exchange4media Staff Feb 22, 2021 1:02 PM
Viewers will get to enjoy some of the top-class titles on the streaming platform, ranging in genres like adventure, thriller, sports, lifestyle, history, wildlife and much more
exchange4media Staff Feb 12, 2021 3:56 PM
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital
exchange4media Staff Jan 12, 2021 9:04 AM
Bigg Boss Telugu announced Abhijeet Duddala as its fourth season winner
exchange4media Staff Dec 31, 2020 7:13 PM
The channel is all set to flag off the New Year with an all-new buffet of movie segments & an eclectic mix of movies for its viewers’ entertainment
exchange4media Staff Dec 31, 2020 3:52 PM
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series
exchange4media Staff Dec 4, 2020 8:21 AM
The methodology for the calculation of AMA will continue to remain the same as that of Impressions
exchange4media Staff Dec 1, 2020 2:19 PM
Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season ever
exchange4media Staff Nov 20, 2020 4:32 PM
As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's 44 matches
exchange4media Staff Oct 30, 2020 4:14 PM
Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run
Debraj Tripathy Oct 14, 2020 9:17 AM
Buoyed by IPL 13, the channel has clinched the top spot on the most-watched list
exchange4media Staff Oct 1, 2020 2:05 PM
MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers
Tasmayee Laha Roy Sep 23, 2020 8:36 AM
