The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it domestic sporting politics to injury and surgery
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
On early August 7, it was announced that wrestler Vinesh Phogat may be disqualified after the grappler was found 150 gm overweight ahead of women's 50kg final
In this ‘Love for Profession’ series, Vineet Handa shares how he entered the PR industry and the way his mentor’s guidance and support navigated him through the industry
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian market and the brand plans to expand
In the second edition of the series, e4m brings to you the story of how Vineet Jain has led from the front in creating a diversified, futuristic, pioneering media conglomerate
Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain to bifurcate the Times Group
Sources say that Samir Jain is expected to get the entire Print business along with online titles of all newspapers; Vineet Jain likely to get TV+Radio+Rs 3,500 Cr
Vineet Sharma, Vice President, Marketing at AB InBev, shares the brand’s marketing strategy and talks about its partnership with the FIFA Qatar World Cup
In today’s ‘Year-ender story of 2021’ series, Vineet Handa, CEO, Kaizzen & North Chair PRCAI, opens up about tailor-making strategies & messaging across all stakeholders to achieve the core objectives
Vineet Singh, VP, Brand & Creative Strategy, Think & Learn Pvt. Ltd. (BYJU'S) discusses the brand film for Gandhi Jayanti, the Manoj Kumar collaboration and the efficacy of moment marketing