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Rohin Desai previously worked at Madison Media from August 2013 to May 2016
e4m Staff Aug 27, 2024 9:11 AM
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Shantanu David Jul 31, 2024 9:10 AM
The platform will assist media buyers and clients in discovering new publishers in existing as well as media-dark or unrepresented markets
e4m Staff Feb 20, 2024 5:55 PM
The research covers readers across HT Media print and digital platforms
e4m Staff Sep 28, 2023 9:09 AM
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
exchange4media Staff Jun 9, 2023 9:23 AM
The opportunity is open to all media buying agencies who do not have a conflict of interest with Usha’s existing businesses, the company said
exchange4media Staff Apr 19, 2023 4:26 PM
Speaking at e4m-GroupM Let’s Play: Sports marketing summit, Vita Dani, the Co-Owner of Chennaiyn FC and UTT, weighs in on what could drive the growth of sports apart from cricket in India
exchange4media Staff Jan 19, 2023 8:09 AM
Parimatch News is a sports, e-sports and entertainment outlet
exchange4media Staff Aug 17, 2022 5:25 PM
In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more
Kanchan Srivastava May 19, 2022 8:38 AM
The campaign, comprising a series of digital films, shares funny incidents of daydreaming that people can relate to when planning to buy their own home
exchange4media Staff Mar 31, 2022 2:50 PM
This partnership provides media buyers with a unique opportunity to access cookie-free audiences on Airtel Ads’ mobile app inventory
exchange4media Staff Dec 18, 2021 11:00 AM
The merger of the two ad tech platforms will lead to enhanced plug and play ad-tech digital marketing platforms for buyers and sellers across the vast global marketplace
exchange4media Staff Nov 23, 2021 4:13 PM
The tech giant has been Essence's partner for digital and programmatic media buying for more than a decade
exchange4media Staff Nov 17, 2021 9:21 AM
Jewellery brands, who have been seeing a sales growth similar to pre-pandemic levels, attest to the power of revenge buying in the festive times
Shantanu David Nov 3, 2021 8:31 AM
The team began their association with Nippon Paint ahead of the 2017-18 season
exchange4media Staff Oct 11, 2021 5:04 PM
The company has reported a net profit of Rs 2.8 crore for the fiscal under review, as against a net loss of Rs 2.2 crore in the previous fiscal
exchange4media Staff Oct 5, 2021 8:24 AM
Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2
Mansi Sharma Sep 24, 2021 8:49 AM
The campaign is on air for 6 weeks with multiple 25-30 second ad films for TV & digital platforms
exchange4media Staff Aug 7, 2021 7:46 AM
Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool
exchange4media Staff Jun 9, 2021 6:14 PM
The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying
exchange4media Staff Jun 9, 2021 9:09 AM
With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts
Javed Farooqui May 24, 2021 8:36 AM
‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online
exchange4media Staff Feb 6, 2021 8:00 AM
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Noel Dsouza Jan 21, 2021 8:29 AM
It is a 5-part digital drama series featuring Sania Mirza and aims to address the challenges of tuberculosis and COVID-19
exchange4media Staff Nov 24, 2020 5:07 PM
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season
Nafisa Shaheen Nov 23, 2020 9:03 AM
Apollo Tyres has been associated with the team since the 2017-18 Indian Super League campaign
exchange4media Staff Nov 17, 2020 10:35 AM
#TheItGirl campaign aims at combating beauty cyberbullying, which occurs when someone is bullied about their appearance via negative or abusive comments on social media
exchange4media Staff Oct 22, 2020 4:30 PM
Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales
Tasmayee Laha Roy Sep 17, 2020 8:29 AM
MyyIndia has got overwhelming support from the entertainment industry with over 30 stars from Film & Television fraternity coming on one platform
exchange4media Staff Apr 26, 2020 2:52 PM
The firm MyyTake has launched its first social campaign MyyIndia to mobilise the nation during the COVID-19 crisis
exchange4media Staff Apr 24, 2020 10:38 AM
Tonic Worldwide’s research division ‘GIPSI’ decodes the new Indian consumer during the lockdown in new study
exchange4media Staff Apr 21, 2020 5:24 PM
The initiative brings together artists for a digital performance to Educate, Inspire and Support one another
exchange4media Staff Apr 7, 2020 2:00 AM
At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works
Noel Dsouza Mar 3, 2020 8:47 AM
The 7-week mini-series is part of a 360-degree youth empowerment campaign tackling a number of important health and social issues facing Indian youth
exchange4media Staff Jan 16, 2020 6:50 PM
The feature will comprise four panels, each giving users control over who gets to reply to their tweets
exchange4media Staff Jan 9, 2020 11:13 AM
