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Rohin Desai previously worked at Madison Media from August 2013 to May 2016

e4m Staff Aug 27, 2024 9:11 AM

Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts

Shantanu David Jul 31, 2024 9:10 AM

The campaign has 5 films translated into 6 languages

e4m Staff Apr 23, 2024 9:49 AM

The platform will assist media buyers and clients in discovering new publishers in existing as well as media-dark or unrepresented markets

e4m Staff Feb 20, 2024 5:55 PM

The research covers readers across HT Media print and digital platforms

e4m Staff Sep 28, 2023 9:09 AM

Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu

e4m Desk Jun 9, 2023 9:23 AM

The opportunity is open to all media buying agencies who do not have a conflict of interest with Usha’s existing businesses, the company said

e4m Desk Apr 19, 2023 4:26 PM

Speaking at e4m-GroupM Let’s Play: Sports marketing summit, Vita Dani, the Co-Owner of Chennaiyn FC and UTT, weighs in on what could drive the growth of sports apart from cricket in India

e4m Desk Jan 19, 2023 8:09 AM

Parimatch News is a sports, e-sports and entertainment outlet

e4m Desk Aug 17, 2022 5:25 PM

In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more

Kanchan Srivastava May 19, 2022 8:38 AM

The campaign, comprising a series of digital films, shares funny incidents of daydreaming that people can relate to when planning to buy their own home

e4m Desk Mar 31, 2022 2:50 PM

This partnership provides media buyers with a unique opportunity to access cookie-free audiences on Airtel Ads’ mobile app inventory

e4m Desk Dec 18, 2021 11:00 AM

The merger of the two ad tech platforms will lead to enhanced plug and play ad-tech digital marketing platforms for buyers and sellers across the vast global marketplace

e4m Desk Nov 23, 2021 4:13 PM

The tech giant has been Essence's partner for digital and programmatic media buying for more than a decade

e4m Desk Nov 17, 2021 9:21 AM

Jewellery brands, who have been seeing a sales growth similar to pre-pandemic levels, attest to the power of revenge buying in the festive times

Shantanu David Nov 3, 2021 8:31 AM

The team began their association with Nippon Paint ahead of the 2017-18 season

e4m Desk Oct 11, 2021 5:04 PM

The company has reported a net profit of Rs 2.8 crore for the fiscal under review, as against a net loss of Rs 2.2 crore in the previous fiscal

e4m Desk Oct 5, 2021 8:24 AM

Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2

Mansi Sharma Sep 24, 2021 8:49 AM

The campaign is on air for 6 weeks with multiple 25-30 second ad films for TV & digital platforms

e4m Desk Aug 7, 2021 7:46 AM

Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool

e4m Desk Jun 9, 2021 6:14 PM

The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying

e4m Desk Jun 9, 2021 9:09 AM

With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts

Javed Farooqui May 24, 2021 8:36 AM

The account was won post a multi-agency pitch

e4m Desk Apr 6, 2021 3:28 PM

‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online

e4m Desk Feb 6, 2021 8:00 AM

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow

Noel Dsouza Jan 21, 2021 8:29 AM

The campaign has been created by Famous Innovations

e4m Desk Dec 15, 2020 4:56 PM

It is a 5-part digital drama series featuring Sania Mirza and aims to address the challenges of tuberculosis and COVID-19

e4m Desk Nov 24, 2020 5:07 PM

ACKO will also be the club’s Official Insurance Partner

e4m Desk Nov 23, 2020 11:31 AM

Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season

Nafisa Shaheen Nov 23, 2020 9:03 AM

Apollo Tyres has been associated with the team since the 2017-18 Indian Super League campaign

e4m Desk Nov 17, 2020 10:35 AM

#TheItGirl campaign aims at combating beauty cyberbullying, which occurs when someone is bullied about their appearance via negative or abusive comments on social media

e4m Desk Oct 22, 2020 4:30 PM

Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales

Tasmayee Laha Roy Sep 17, 2020 8:29 AM

MyyIndia has got overwhelming support from the entertainment industry with over 30 stars from Film & Television fraternity coming on one platform

e4m Desk Apr 26, 2020 2:52 PM

The firm MyyTake has launched its first social campaign MyyIndia to mobilise the nation during the COVID-19 crisis

e4m Desk Apr 24, 2020 10:38 AM

Tonic Worldwide’s research division ‘GIPSI’ decodes the new Indian consumer during the lockdown in new study

e4m Desk Apr 21, 2020 5:24 PM

The initiative brings together artists for a digital performance to Educate, Inspire and Support one another

e4m Desk Apr 7, 2020 2:00 AM

At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works

Noel Dsouza Mar 3, 2020 8:47 AM

The 7-week mini-series is part of a 360-degree youth empowerment campaign tackling a number of important health and social issues facing Indian youth

e4m Desk Jan 16, 2020 6:50 PM

The feature will comprise four panels, each giving users control over who gets to reply to their tweets

e4m Desk Jan 9, 2020 11:13 AM

The account was won following a multi-agency pitch

e4m Desk Jan 6, 2020 11:38 AM