The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Campaigns by Ogilvy, VML, Dentsu Creative, McCann Worldgroup and Early Man Films have been shortlisted
Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India being a priority market, the marketing mix and more
The campaign has been conceptualized by Creativeland Asia
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week
The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand
The #GharBaitheBaitheTakeItEasy campaign has been conceptualized and executed by FCB India
A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy
Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality
Bengaluru residents who need waterproofing solutions can avail the services by calling the toll-free number which will bring the Walltron Patrol Vehicle to their doorsteps
The Isobar Group CEO spoke at length to exchange4media about the untapped market of NFTs, blockchain technology & its potential for brand promotion
Print & OOH sectors expect tax reliefs, auto sector looks for a boost in the sale & GST relief, and A&M sector demands more power to digital & support for MSMEs from Budget
The second fortnight of 2022 was all about Republic Day campaigns, strong product pitches, and stellar representations of creativity, which left the audiences and critics impressed
Ad industry veterans in India opine that considering the growth of digital advertising segment, transparency is the utmost requirement in the domain
The awards ceremony will begin virtually at 6.30 pm
e4m's collection of the best ads during the year's first fortnight features some great campaigns which are impressing audiences and critics
The agency will be playing a crucial role to build the brand positioning and brand prominence for the bank
Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories
The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’
With the #SannsLeneDo campaign, the channel aims to draw attention towards the practice of stubble burning and the consequent rise of air pollution in the region
Since daytime TV ads are restricted, popular condom brands are seeking to break the taboo through Instagram and Twitter posts
Launching the campaign during the T20 World Cup, the company aims at capturing audience across all mediums – television, digital and social
Sarkar, writer, director, ad filmmaker & Founder of Apocalypso Filmsworks, said that machines can’t decide right or wrong in the creative world, as there is a way of expression for everything
The campaign has been conceptualized by Ogilvy
The 360-degree marketing campaign 'PAPAsHealthAsliWealth' will be launched through a short video film on social media
The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products
Garg, Director - Sales, Marketing & Service, Hyundai Motor India, discusses marketing strategy for the recently launched i20 N Line and how they are going to meet its rising demand
The campaign encourages single Indians to make the first move from the comfort of their homes to forge healthy and equitable connections on Bumble
The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21
JioSaavn Vice President of Consumer Revenue Mihir Shah spoke about the platform's monetisation strategy and how it is building both the advertising as well as the subscription revenue streams
Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener
On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera
Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode of the American sitcom to stream on ZEE5 in India
With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts
Conceptualised by Chimp&z Inc, the campaign draws parallels between the Vinod Hanos range and mothers by acknowledging them as superheroes
From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
The latest TVC will run across TV, digital video and social media platforms
Built from a consumer-first perspective, Meaningful Marketplaces provide a direct connection to trusted, influential, and engaging media curated by humans and never machines
The TVC created by Leads Brands Connect has been launched on the national TV channels. The company also rolled out its social media campaigns on various platforms
Advertising experts weigh in on the spot that had to face ire from the Congress party
Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands
The commercial featuring the actor conveys the message that the roof made with Star Cement takes minimum time for solid setting
Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity
The TVC is conceptualized by Ralph&Das, Bangalore and produced by Navarasa Films
The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season
Through this campaign, the brand has also rolled out the new identity that is reflected in the pack design
Conceptualised by 82.5 Communications, the campaign raises awareness on the difference between the original Bisleri and counterfeit alternatives in the market
Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media
As a part of this campaign, OREO has also partnered with Save The Children India to provide 30,000 learning kits to the under-privileged children