advertising-and-marketing
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Sohini Ganguly Jul 15, 2024 9:10 AM
Campaigns by Ogilvy, VML, Dentsu Creative, McCann Worldgroup and Early Man Films have been shortlisted
e4m Staff Jun 15, 2024 5:54 PM
Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India being a priority market, the marketing mix and more
Javed Farooqui Oct 19, 2022 8:15 AM
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
Shantanu David May 27, 2022 8:52 AM
Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week
exchange4media Staff Apr 8, 2022 8:49 AM
The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand
Mansi Sharma Apr 6, 2022 8:43 AM
The #GharBaitheBaitheTakeItEasy campaign has been conceptualized and executed by FCB India
exchange4media Staff Apr 4, 2022 7:59 AM
A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy
Sonam Saini Mar 10, 2022 8:47 AM
Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality
Kanchan Srivastava Feb 15, 2022 8:48 AM
Bengaluru residents who need waterproofing solutions can avail the services by calling the toll-free number which will bring the Walltron Patrol Vehicle to their doorsteps
exchange4media Staff Feb 14, 2022 6:28 PM
The Isobar Group CEO spoke at length to exchange4media about the untapped market of NFTs, blockchain technology & its potential for brand promotion
Kanchan Srivastava Feb 11, 2022 8:49 AM
Print & OOH sectors expect tax reliefs, auto sector looks for a boost in the sale & GST relief, and A&M sector demands more power to digital & support for MSMEs from Budget
exchange4media Staff Feb 1, 2022 8:53 AM
The second fortnight of 2022 was all about Republic Day campaigns, strong product pitches, and stellar representations of creativity, which left the audiences and critics impressed
Mansi Sharma Jan 31, 2022 8:45 AM
Ad industry veterans in India opine that considering the growth of digital advertising segment, transparency is the utmost requirement in the domain
Kanchan Srivastava Jan 28, 2022 8:42 AM
e4m's collection of the best ads during the year's first fortnight features some great campaigns which are impressing audiences and critics
exchange4media Staff Jan 17, 2022 8:53 AM
The agency will be playing a crucial role to build the brand positioning and brand prominence for the bank
exchange4media Staff Jan 12, 2022 3:04 PM
Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories
Javed Farooqui Dec 22, 2021 8:58 AM
The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’
Kanchan Srivastava Nov 23, 2021 6:29 PM
With the #SannsLeneDo campaign, the channel aims to draw attention towards the practice of stubble burning and the consequent rise of air pollution in the region
exchange4media Staff Nov 22, 2021 5:19 PM
Since daytime TV ads are restricted, popular condom brands are seeking to break the taboo through Instagram and Twitter posts
Kanchan Srivastava Nov 8, 2021 8:58 AM
Launching the campaign during the T20 World Cup, the company aims at capturing audience across all mediums – television, digital and social
exchange4media Staff Nov 2, 2021 1:10 PM
Sarkar, writer, director, ad filmmaker & Founder of Apocalypso Filmsworks, said that machines can’t decide right or wrong in the creative world, as there is a way of expression for everything
Mansi Sharma Oct 29, 2021 8:42 AM
The 360-degree marketing campaign 'PAPAsHealthAsliWealth' will be launched through a short video film on social media
exchange4media Staff Oct 18, 2021 5:32 PM
The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products
Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM
Garg, Director - Sales, Marketing & Service, Hyundai Motor India, discusses marketing strategy for the recently launched i20 N Line and how they are going to meet its rising demand
Sonam Saini Sep 30, 2021 9:00 AM
The campaign encourages single Indians to make the first move from the comfort of their homes to forge healthy and equitable connections on Bumble
exchange4media Staff Jun 13, 2021 6:00 PM
The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21
Sonam Saini Jun 11, 2021 9:09 AM
JioSaavn Vice President of Consumer Revenue Mihir Shah spoke about the platform's monetisation strategy and how it is building both the advertising as well as the subscription revenue streams
Javed Farooqui Jun 9, 2021 8:44 AM
Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener
exchange4media Staff May 26, 2021 8:28 AM
On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera
Rasika Kiran Upasani May 25, 2021 9:13 AM
Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode of the American sitcom to stream on ZEE5 in India
Tasmayee Laha Roy May 24, 2021 8:49 AM
With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts
Javed Farooqui May 24, 2021 8:36 AM
Conceptualised by Chimp&z Inc, the campaign draws parallels between the Vinod Hanos range and mothers by acknowledging them as superheroes
exchange4media Staff May 23, 2021 4:00 PM
From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
Misbaah Mansuri May 11, 2021 8:47 AM
The latest TVC will run across TV, digital video and social media platforms
exchange4media Staff May 8, 2021 9:24 AM
Built from a consumer-first perspective, Meaningful Marketplaces provide a direct connection to trusted, influential, and engaging media curated by humans and never machines
exchange4media Staff May 5, 2021 3:22 PM
The TVC created by Leads Brands Connect has been launched on the national TV channels. The company also rolled out its social media campaigns on various platforms
exchange4media Staff May 3, 2021 4:49 PM
Advertising experts weigh in on the spot that had to face ire from the Congress party
Misbaah Mansuri Apr 29, 2021 9:02 AM
Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands
Rita Sahajpaul Apr 27, 2021 8:52 AM
The commercial featuring the actor conveys the message that the roof made with Star Cement takes minimum time for solid setting
exchange4media Staff Apr 26, 2021 6:58 PM
Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity
Josy Paul Apr 26, 2021 8:20 AM
The TVC is conceptualized by Ralph&Das, Bangalore and produced by Navarasa Films
exchange4media Staff Apr 22, 2021 5:54 PM
The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season
exchange4media Staff Apr 20, 2021 3:33 PM
Through this campaign, the brand has also rolled out the new identity that is reflected in the pack design
exchange4media Staff Apr 20, 2021 2:25 PM
Conceptualised by 82.5 Communications, the campaign raises awareness on the difference between the original Bisleri and counterfeit alternatives in the market
exchange4media Staff Apr 17, 2021 8:23 AM
Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media
Misbaah Mansuri Apr 12, 2021 8:37 AM
As a part of this campaign, OREO has also partnered with Save The Children India to provide 30,000 learning kits to the under-privileged children
exchange4media Staff Mar 27, 2021 6:00 PM
