agency
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
e4m Staff Sep 1, 2025 11:17 AM
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
The award ceremony, held in Bengaluru, saw Maitri take home an impressive haul of 13 medals, comprising five gold, five silver and three bronze awards
e4m Staff Aug 26, 2024 11:14 AM
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Kanchan Srivastava Aug 11, 2024 11:55 AM
The agency took home 8 metals including 4 golds and 4 silver metals across categories
The agency bagged 9 metals including 4 golds, 2 silver and 3 bronze metals for their outstanding work and creativity
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller players ineligible for rebates
Kanchan Srivastava Jul 30, 2024 8:03 AM
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Sonam Saini Jul 23, 2024 9:27 AM
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, shares some key points about retaining clients in today's tough business environment
Shantomoy Ray Jul 1, 2024 9:23 AM
Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the year, growth expectations & more
Sonam Saini Jun 3, 2024 8:54 AM
At the TRAI open house on National Broadcast Policy, IBDF said that more rating agencies would dilute currency, while news and digital reps pointed out issues in accuracy, seeking more competition
Aditi Gupta May 16, 2024 8:37 AM
The agency won 4 golds, 6 silvers and 4 bronze metals across categories
The appointment follows a competitive pitch, effective from 15 April 2024
Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East, Wavemaker, delves into the agency's India business, tech investments, big wins, outlook for 2024 and more
Sonam Saini May 6, 2024 8:38 AM
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry really needs to think beyond BARC
Sonam Saini Apr 4, 2024 9:12 AM
The Request for Proposal will be available for purchase till March 18, 2024, BCCI has said
e4m Staff Mar 6, 2024 10:47 AM
Divya Agarwal will also be heading Creativeland Asia's research and insights division, Crossbow
e4m Staff Feb 21, 2024 3:13 PM
Ledger Bennett will now be branded as ‘Ledger Bennett , a Havas Company’ and join the organization under Havas Media Network
e4m Staff Feb 12, 2024 3:56 PM
The integrated digital marketing agency won 8 golds, 1 silver and 4 bronze metals in various categories
e4m Staff Jan 31, 2024 10:09 PM
The global media & marketing services agency walked away with 5 gold, 12 silver and 1 bronze metals across categories
e4m Staff Jan 31, 2024 10:08 PM
Rishi Kishnani was previously the National Content Director at Red FM
e4m Staff Jan 19, 2024 12:56 PM
Sumant Bhattacharya was EVP-Strategy and Planning at Publicis Communications
Tanzila Shaikh Dec 29, 2023 7:56 PM
The estimated cost of the tender has been specified as Rs 20 crore
Chehneet Kaur Dec 13, 2023 2:11 PM
The alliance aims to boost Banijay Asia's talent and intellectual properties
e4m Staff Nov 23, 2023 3:27 PM
Aditya Kanthy, CEO of Omnicom Advertising Services, talks to e4m about the idea behind the creation of the new entity, the road ahead, and more
Tanzila Shaikh Nov 21, 2023 9:27 AM
The other key winners include Shashi Sinha, Navin Khemka and Vinita Jain
e4m Staff Nov 2, 2023 10:01 PM
Raza has previously worked for names like IPG’s Rapport Worldwide, DDB Mudra, Emirates Neon & Serve & Volley
e4m Staff Oct 30, 2023 11:41 AM
Kumar replaces Aveek Sarkar, who served as Chairman for two consecutive terms
e4m Staff Sep 30, 2023 8:50 AM
The account will be serviced from the agency’s Gurugram office
exchange4media Staff Aug 31, 2023 1:06 PM
The agency bagged 5 Gold, 3 Silver and 1 Bronze metals across categories
exchange4media Staff Aug 18, 2023 9:23 PM
Organic revenue in APAC market declined by 7% due to client losses in China, India and Singapore
exchange4media Staff Aug 16, 2023 4:30 PM
The news agency has been going through financial distress and the resolution process aims to turn its fortunes for the better
exchange4media Staff Aug 8, 2023 12:14 AM
The news agency has been going through financial distress and the resolution process aims to turn its fortunes for the better
exchange4media Staff Aug 7, 2023 12:03 AM
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation of the advertising ecosystem
exchange4media Staff Aug 4, 2023 8:33 AM
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Kanchan Srivastava Aug 3, 2023 9:29 AM
e4m Maverick Awards 2023 celebrates independent agencies of India for their remarkable and outstanding works
exchange4media Staff Jul 21, 2023 8:56 PM
She will lead teams in crafting creativity-led behaviour change campaigns and brand projects that prioritise positive, cause-led impact
exchange4media Staff Jul 17, 2023 10:56 AM
The dentsu-owned agency will take charge from January 2024
exchange4media Staff Jul 12, 2023 7:12 PM
The #YouDontSeeMe campaign was launched by the Unstereotype Alliance, a collaborative platform convened by UN Women
exchange4media Staff Jul 6, 2023 2:30 PM
Team Ideacafe.agency installed a treadmill on a billboard and invited people to have their fitness check
exchange4media Staff Jun 27, 2023 7:32 PM
The collaboration will provide data and intelligence along with creativity to elevate a brand’s visibility and effectiveness in the OOH domain
exchange4media Staff Jun 15, 2023 10:43 AM
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
exchange4media Staff Jun 5, 2023 12:48 PM
