Things I Recommend You Do Before You Hire an Agency
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Pitch BFSI Marketing Awards 2024: PHD Media takes home ‘Agency of the Year’ award
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
Maitri Advertising Works wins coveted 'Agency of the Year' Award for 3rd consecutive year
The award ceremony, held in Bengaluru, saw Maitri take home an impressive haul of 13 medals, comprising five gold, five silver and three bronze awards
In case of accidents, OOH advertisers to be solely liable: BMC
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
e4m Health & Wellness Marketing Awards: Pentacle named ‘Independent Agency of The Year’
The agency took home 8 metals including 4 golds and 4 silver metals across categories
e4m Health & Wellness Marketing Awards 2024: Havas Life Mumbai is ‘Agency of The Year’
The agency bagged 9 metals including 4 golds, 2 silver and 3 bronze metals for their outstanding work and creativity
Why has YouTube reduced agency commission despite a rise in investment?
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller players ineligible for rebates
Agencies brace for fierce battle over two major auto media mandates worth Rs 850 crore
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Clients will always appreciate efforts to go beyond promises
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, shares some key points about retaining clients in today's tough business environment
Outreach celebrates 20 years with rebranding
The agency has also launched a new website
Focus for the year is to use investments made by WPP & GroupM: Ajay Gupte
Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the year, growth expectations & more
Any new ratings agency will create a bigger problem: IBDF to TRAI
At the TRAI open house on National Broadcast Policy, IBDF said that more rating agencies would dilute currency, while news and digital reps pointed out issues in accuracy, seeking more competition
Ideacafe takes home 14 metals at e4m NEONS OOH Awards 2024
The agency won 4 golds, 6 silvers and 4 bronze metals across categories
Minor Hotels appoints BrandsWeLove as its PR agency for India
The appointment follows a competitive pitch, effective from 15 April 2024
Consumer experience more important than just consumer reach today: Shekhar Banerjee
Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East, Wavemaker, delves into the agency's India business, tech investments, big wins, outlook for 2024 and more
IRDAI invites bids for appointment of media agency
The request for proposal was issued on March 16, 2024
Television rating agency: Does more mean merrier or messier?
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry really needs to think beyond BARC
BCCI invites bids for creative agency
The Request for Proposal will be available for purchase till March 18, 2024, BCCI has said
Creativeland Asia appoints Divya Agarwal as Chief Strategy Officer
Divya Agarwal will also be heading Creativeland Asia's research and insights division, Crossbow
Havas acquires UK-based B2B marketing agency Ledger Bennett
Ledger Bennett will now be branded as ‘Ledger Bennett , a Havas Company’ and join the organization under Havas Media Network
Impact Digital Influencer Awards: White Rivers Media is Independent Agency of the Year
The integrated digital marketing agency won 8 golds, 1 silver and 4 bronze metals in various categories
Mindshare bags Agency of the Year title at Impact Digital Influencer Awards 2023
The global media & marketing services agency walked away with 5 gold, 12 silver and 1 bronze metals across categories
Ashish Kharwatkar launches agency, Fun Intended Advertising & Stuff
Ashish Kharwatkar has announced the launch of his agency on LinkedIn
Red FM's Rishi Kishnani joins Numb3r Impact Agency as Co-Founder & Partner
Rishi Kishnani was previously the National Content Director at Red FM
Sumant Bhattacharya moves on from Publicis
Sumant Bhattacharya was EVP-Strategy and Planning at Publicis Communications
Sanjay Kacker named National Sales & Marketing Head at Dharma Cornerstone Agency
Prior to this, Kacker was with Percept D Mark as EX-Director
OTT launch: Prasar Bharati invites e-tenders for marketing and PR agency
The estimated cost of the tender has been specified as Rs 20 crore
Graphisads’ IPO opens on Nov 30
The IPO is a fixed price issue of Rs 53.41 crores
Banijay Asia ropes in Creative Artists Agency for representation
The alliance aims to boost Banijay Asia's talent and intellectual properties
‘Omnicom Advertising Services will create opportunity for specialization of our agencies’
Aditya Kanthy, CEO of Omnicom Advertising Services, talks to e4m about the idea behind the creation of the new entity, the road ahead, and more
Versuni appoints Hill & Knowlton as Global Corporate Communications Agency
The mandate was awarded following a pitch process
Harshil Karia named ‘Digital Marketing Agency Head of The Year’ at Media Ace Awards 2023
The other key winners include Shashi Sinha, Navin Khemka and Vinita Jain
Ideacafe onboards Raza Syed as Sr. VP
Raza has previously worked for names like IPG’s Rapport Worldwide, DDB Mudra, Emirates Neon & Serve & Volley
Shanth Kumar of Deccan Herald is PTI Chairman, Praveen Someshwar of HT is Vice-Chairman
Kumar replaces Aveek Sarkar, who served as Chairman for two consecutive terms
Torque Pharmaceuticals appoints DENTSU CREATIVE PR as public relations agency
The account will be serviced from the agency’s Gurugram office
Maitri Advertising Works takes home Agency of the Year honour at IMA South 2023
The agency bagged 5 Gold, 3 Silver and 1 Bronze metals across categories
Amer Jaleel and Virat Tandon launch creative-marketing agency 'Curativity'
The duo made the announcement on Independence Day week
Dentsu reports revenue decline in APAC
Organic revenue in APAC market declined by 7% due to client losses in China, India and Singapore
Resolution process begins to revive UNI
The news agency has been going through financial distress and the resolution process aims to turn its fortunes for the better
Resolution process begins to revive UNI
The news agency has been going through financial distress and the resolution process aims to turn its fortunes for the better
ISA media charter to heavily impact digital agency operations
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation of the advertising ecosystem
Advertisers want 'fair share' in rebates earned by media agencies, seek full agency audit
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Talented.Agency launches social & culture marketing agency ‘The New Thing’
Viren Noronha will take charge as co-founder
Buffalo Soldiers is Rising e4m Maverick Agency of the Year
e4m Maverick Awards 2023 celebrates independent agencies of India for their remarkable and outstanding works
Icon Agency promotes Kate Griffiths to Director of Brand and Change
She will lead teams in crafting creativity-led behaviour change campaigns and brand projects that prioritise positive, cause-led impact
iProspect is Carlsberg Group’s media agency
The dentsu-owned agency will take charge from January 2024
Indian adland and UN Women take on gender stereotypes in advertising
The #YouDontSeeMe campaign was launched by the Unstereotype Alliance, a collaborative platform convened by UN Women
Ideacafe.agency executes ‘fitness billboard’ for Bajaj Allianz Life Diabetic Term Plan
Team Ideacafe.agency installed a treadmill on a billboard and invited people to have their fitness check
ideacafe.agency joins hands with ethinos to offer phygital solutions
The collaboration will provide data and intelligence along with creativity to elevate a brand’s visibility and effectiveness in the OOH domain
3 senior media buying heads move out of Zenith - The ROI Agency
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers