Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects like content and revenue-sharing
The President of Editors Guild of India, Anant Nath, spoke to e4m on Tuesday about MIB withdrawing the second draft of the Broadcasting Services Bill, his apprehensions on the bill & more
Concerns among stakeholders regarding specific clauses and alleged secrecy around the draft’s distribution led the ministry to consider developing a new draft after further discussions
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
As per sources, the MIB has reached out to broadcasters, cable operators, and other stakeholders to return the bill copy that they received earlier this month
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Guest Column: Rohit Jain, Managing Partner, Singhania & Co., critically examine the Bill, its objectives, grievance mechanisms, the manner of its introduction, and its practical implications
In the Bill, government has proposed that every cable and satellite broadcasting network operator shall transmit or re-transmit programmes in an encrypted form through a digital addressable system
The Bill proposes every broadcaster to appoint a grievance redressal officer to receive and hear complaints in contravention of the Programme Code and the Advertisement Code
The revised Broadcast Services (Regulation) Bill, 2024 also introduces a broader regulatory framework for digital news, encompassing individual content creators
The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same Language Subtitling (SLS)
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the bill was circulated to select news media organizations and not to all stakeholders
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may be classified as digital news broadcasters
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and bundling products & services
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
Union Minister Rajeev Chandrasekhar gave the assurance to companies affected by Google's move to delist some apps from Play Store during a virtual interaction on Monday
As per reports, the list of invitees included Microsoft co-founder Bill Gates, Meta CEO Mark Zuckerberg, Disney CEO Bob Iger & Alphabet CEO Sundar Pichai apart from Bollywood biggies and sports stars
In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a video that has gone viral
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals (PRP) Bill, 2023
As per media reports, the move comes as a relief for WhatsApp and Telegram as the communication service providers will be out of the scope of telecom regulations