Kareena Kapoor Khan stars in UNIQLO’s new Fall/Winter 2025 campaign
The campaign brings UNIQLO’s LifeWear philosophy to life through a serene winter story
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Xiaomi India onboards Katrina Kaif as brand ambassador
Katrina Kaif will endorse Xiaomi's smartphones, TVs, and tablets
Geetanjali Homestate onboards Manushi Chhillar as brand ambassador
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
EaseMyTrip ropes in Jacqueline Fernandez as brand ambassador
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns
Walkaroo onboards Varun Dhawan as its brand ambassador
The actor will be seen promoting the brand and its extensive range of footwear collection through a series of campaigns
How to choose the right sportsperson for your brand
Guest column: Brand Consultant and Managing Partner of Bright Angles Consulting LLP, Nisha Sampath writes why brands need a broader macro framework to navigate the changing landscape of sports
Suroskie appoints Tara Sutaria as brand ambassador
Tara Sutaria embodies the essence of beauty and grace that aligns perfectly with Suroskie’s vision, the company said
HMD India announces actress Sanya Malhotra as brand ambassador
Sanya Malhotra has been roped in for smartphones portfolio, starting with HMD Crest
The power and impact of brand activism
Gaargi Sarkaar, the founder of RA Brand Consultant, shares her thoughts on brand activism and how it can make a difference to the brand
ASICS onboards wrestler Antim Panghal as brand athlete partner
ASICS will provide Antim with state-of-the-art footwear and apparel to enhance her training and competition performance
Neeraj Chopra among Omega’s brand ambassadors for Paris Olympic
Neeraj Chopra is the reigning Olympic champion and World champion in Men's javelin throw
Rohit Sharma roped in as brand ambassador of Wavin
The company noted that the Indian captain's standard for performance and durability complements Wavin's own
Ravi Shastri joins Petzzco as principal advisor and brand ambassador
Since Ravi Shastri is an avid pet lover himself, he can connect with Petzzco's target audience on an emotional level, the company said
boAt ropes in Jasleen Kaur Royal as new brand ambassador
'Jasleen's authentic connection with audiences aligns perfectly with boAt's commitment to delivering high-quality audio experiences,' said the audio-tech brand
Fibe onboards Vikrant Massey as brand ambassador, unveils first campaign
The campaign, #NoMoreAgliBaar, highlights the common tendency among middle-class individuals to postpone their aspirations or purchase decisions
AB De Villiers invests in D2C nutrition startup Supply6, joins as brand ambassador
AB De Villiers is an excellent fit for the brand due to his dynamic approach to both his career and health, the company said
Veedol signs Sourav Ganguly as brand ambassador
The partnership will enhance its brand presence and solidify its market position across India, the company said
Fujifilm India ropes in Kriti Sanon & Kartik Aaryan as brand ambassadors
Kriti Sanon & Kartik Aaryan will promote Fujifilm’s INSTAX business in India
Ayushmann Khurrana named brand ambassador of Nexus Select Malls
'Ayushmann Khurrana embodies the spirit of innovation and diversity that Nexus Select Malls stand for,' said the company
Palak Tiwari to represent Korean brand Etude in India
Palak Tiwari is the company's first-ever brand ambassador for India
Vicky Kaushal is back as the brand ambassador for Wild Stone CODE
Vicky Kaushal stars in the latest commercial for CODE Titanium
Katrina Kaif becomes the new face of Bonn Group & Americana Biscuits
Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range
PV Sindhu invests in and becomes brand ambassador for Greenday’s Better Nutrition
The collaboration aims to combat micronutrient deficiencies in India, the company said
Colors Gujarati hands over digital mandate to Brand Aid
Brand Aid already oversees the graphic retainer mandate for Colors Gujarati
Sunil Chhetri kicks off partnership with Skechers
As part of the association, Chhetri as the new brand ambassador will compete in Skechers football boots and appear in marketing campaigns for the brand
Citroën onboards MS Dhoni as brand ambassador
Mahendra Singh Dhoni will mark his debut innings with Citroën in a campaign that will soon go live
Caltex Lubricants signs cricketer Ravindra Jadeja as brand ambassador
Caltex will have the all-rounder endorse its brand and mark its entry into the Indian region
inDrive announces Vikrant Massey as its brand ambassador for India
inDrive India has rolled out its new brand campaign, Ab app ki nahi, aap ki chalegi!
Jindal Steel ropes Arpana Kumar Ahuja as Chief Corporate Brand and Communications
Ahuja is one of the most respected and well-known PR professionals in India
Dot & Key Skincare announces Shanaya Kapoor as brand ambassador
Shanaya Kapoor is Dot & Key’s first ambassador
Ayushmann Khurrana roped in as brand ambassador for Nautica India
Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally
Lux turns 100, onboards Suhana Khan as brand ambassador
With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said
MasterChow ropes in chef Ranveer Brar as brand ambassador
Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers
Oral – B Toothbrush teams up with Rohit Sharma for new campaign
The campaign by DDB Mudra promotes Oral-B Criss Cross
Ayushmann Khurrana to urge youngsters to vote in Lok Sabha polls
Ayushmann Khurrana is also UNICEF’s National Ambassador for India
Asian Paints onboards Virat Kohli as brand ambassador
Virat Kohli will promote Neo Bharat Latex Paint
Behrouz Biryani ropes in Saif Ali Khan as brand ambassador
Saif Ali Khan will introduce the brand’s 'Nawabi Handi Dum Biryani'
Sleepfresh Mattress names Vidya Balan as brand ambassador
Celebrated for her dedication to health and well-being, Vidya perfectly embodies Sleepfresh's mission of promoting quality sleep, the company said
Ranbir Kapoor teams up with Nilkamal Sleep
'His legacy aligns well with the brand’s,' said Nilkamal about its association with its new brand ambassador, Ranbir Kapoor
Libas ropes in Kiara Advani as brand ambassador
The brand has launched a campaign featuring Kiara Advani unveiling their spring-summer collection
Groom India Salon & Spa appoints cricketer Smriti Mandhana as brand ambassador
She will endorse D2C skin care products
My11Circle gets Rinku Singh & Yashasvi Jaiswal as ambassadors
The duo will be featured in the platform's major brand campaigns
Slice appoints Nayanthara as brand ambassador
Slice set to unveil new campaign with the actress later this summer
BPCL ropes in Neeraj Chopra as brand ambassador
Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’
Drools ropes in Sara Ali Khan as brand ambassador
Sara Ali Khan features in Drools’ campaign that urges pet owners to read and decode listed ingredients in pet food packets, ensuring essential nutrients
Kartik Aaryan ties up with D2C charging solution brand Urbn
'Kartik is the ideal representative for Urbn, amplifying the brand's vision of making innovative and convenient products accessible to everyone,' said the company
Akshay Kumar becomes brand ambassador of SG Mart
The partnership will see Akshay Kumar endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material
PayU appoints Rashmi Soni as Chief Brand and Communications Officer
Rashmi Soni joins PayU from Vistara, where she served as a Vice President & Head of Corporate Communications
Tiger Shroff roped in as brand ambassador of Aarize Group
'Aarize Group believes Tiger Shroff's charisma and authenticity will strike a chord with the audience,' said the brand
Orion India appoints Palak Tiwari as brand ambassador for Turtle Chips
Orion India has launched a new commercial featuring Palak Tiwari for its Korean Spicy Devil flavour of Orion Turtle Chips