Signify celebrates Ganesh Chaturthi with 16-feet illuminated modak
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
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Swiggy Instamart marks Ganesh Chaturthi with modak dispenser
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
Best ads of the week: Parle G breaks biases for Bappa, Varun Dhawan advocates for Walkaroo
Ads we loved in the last week of August
When brands take Bappa’s blessings
e4m curates a list some of the most creative campaigns around Ganesh Chaturthi
Happy birthday Nishant Chaturvedi: Celebrating milestones of an editorial and media leader
Nishant Chaturvedi is the Senior Executive Editor at TV9 Bharatvarsh
Talentrack appoints Abhishek Chatterjee as Managing Director
Abhishek Chatterjee will work closely with Founder Vineet Bajpai and Tech Co-Founder Manishi Singh
Sutapa Chatterjee named Associate Vice President at Vishal Mega Mart
Prior to this, Sutapa Chatterjee was with KFC as Assistant General Manager
Parle-G releases multi-lingual campaign for Ganesh Chaturthi 2024
The campaign has been created and executed by Thought Blurb Communications
Mankind Pharma elevates Joy Chatterjee as VP & Head of Sales, Marketing
Joy Chatterjee has been with Mankind Pharma for nearly 19 years
ShareChat expands convertible debentures round to US$65 million
Round expanded as Singapore-based EDBI joins the round
YouTube's Ishan Chatterjee to be the new CRO of JioCinema
Ishan Chatterjee had been with YouTube for the last 13 years. He last served as Director for YouTube India
YouTube Fanfest celebrates 10 years, releases culture & trends report
According to the report, 93% Gen Z (online) use YouTube to consume content about the person or thing they’re a fan of at least weekly
'Deadpool & Wolverine' brings out the claws in $100 million marketing blitz
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and marketing spends in its first weekend
OpenAI tests AI-powered search engine prototype ‘SearchGPT’
SearchGPT will give quick and direct responses with up-to-date information from the web with links to relevant sources
Paris Olympics 2024: ShareChat and JioCinema enter content partnership
The partnership involves interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience
Arvind Kumar Chaturvedi named Managing Editor of India Daily Live
Arvind Kumar Chaturvedi was earlier Channel Head (UP/UK) and Deputy Managing Editor (Hindi) with India News
Technology acts as a support network for on-ground initiative: Subi Chaturvedi, InMobi
The e4m Do Good Conference 2024 saw Subi Chaturvedi, Global SVP, Chief Corporate Affairs and Public Policy Officer, InMobi talk about the effective use of technology in ‘doing good’
Gangs, Shriram Iyer and Rajiv Chatterjee exit Quotient Ventures
They are set to launch an entrepreneurial venture
Snapchat to invest in camera's potential for advertisers: Pulkit Trivedi
During a keynote speech on Day 2 of Goafest 2024, Snap India head Pulkit Trivedi spoke about how Snapchat has been building a “safe and creative space” for the GenZ
‘Goafest 2024 actioned the theme of adaptability by moving from Goa to Mumbai’
SnapChat comes on board as Goafest co-presenter; ISA and IOAA to hold sessions
OpenAI Co-Founder Ilya Sutskever moves on
Ilya Sutskever was also the Chief Scientist of OpenAI and one of the visionaries behind ChatGPT
AVOD is the bedrock of our service: Ishan John Chatterjee, YouTube
Ishan John Chatterjee, Director, YouTube discussed the significance of India as a market for the streaming giant and the prospects of launching YouTube TV in the country among other things
ChatGPT 4o: OpenAI announces talking bot, faster responses and other free features
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version of its predecessor.
In last 5 years, CTV has been YouTube's fastest growing screen: Ishan John Chatterjee
At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV is changing the living room'
Vidisha Chatterjee joins Visa Inc. as Senior Director, Head of Corp Comm, India & SA
Previously, she has worked with WhatsApp, Colgate Palmolive, India Today, and more
YouTube, WhatsApp, FB & X lose users in urban India: Report
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Ads and the art of punching down
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Meta AI enters the chat: Are WhatsApp advertisers responding?
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
ShareChat sets aside 3.5% stocks for its employees
ShareChat has also successfully concluded a $49 million funding round from prominent investors including Lightspeed and Temasek
ShareChat raises $49 million
The fund will help the company invest further in its ad targeting technology as well as continue the growth of consumer transactions business, the company said
Saket Jha Saurabh joins senior leadership team of Snapchat India
Saket Jha Saurabh was previously associated with Meta as their Director and Head of Media Partnerships
ShareChat appoints Kartik Patiar as National Head of Online, Media & Entertainment
Kartik Patiar was earlier with Disney+ Hotstar
Mindshare and Modi Illva unveil chat show The Rockford Circle
The show explores the stories behind India's startup successes
Adfactors founders Madan Bahal, Rajesh Chaturvedi & Boby Kurian launch StratInk Consulting
The firm will focus on providing communications counsel on complex issues
Axis Mutual Fund names Mudita Chaturvedi Tirkar as VP & Head- Corp Comm & PR
Before Axis Mutual Funds, Mudita was the Associate Director, Marketing & Communications at actyv.ai
Snapchat's positivity offers a unique advantage to brands: Pulkit Trivedi
Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in India
Google rebrands Bard, launches ‘ChatGPT-killer’ Gemini Advanced
Gemini will be available in 40 languages as a paid application; out in English as of now
Snap to hand out pink slips to 10% staff
As per the company, the move was to "promote in-person collaboration"
Industry is undergoing a paradigm shift towards digital integration: Nandini Chatterjee
Lifetime Achievement Award winner Nandini Chatterjee shared about her experience at the e4m Women Achievers’ Award 2023
YouTube India official summoned by NCPCR over 'indecent content'
NCPCR head Priyank Kanoongo wrote to Mira Chatt, Head of Government Affairs & Public Policy, India, YouTube, asking her to appear at the statutory body’s office on Jan 15
2024 CMO goals: Mastering ChatGPT Prompts on top of list
Learning the art of personalisation and polishing data security management among other skills that marketing leaders want to gain this year
From buzzword to game changer: ChatGPT's journey in 2023
ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately boosting brand loyalty and customer satisfaction
ShareChat lays off 15% of its workforce
Nearly 200 employees fired in second such exercise this year
ShareChat's Udit Sharma joins One Impression as CBO
In his new role, Sharma will spearhead the influencer marketing platform’s revenue growth, strategic partnerships and expansion
PTI veteran Sujit Chatterjee no more
Chatterjee worked with PTI for nearly 40 years
ShareChat elevates Gaurav Jain as Chief Business Officer
Jain was earlier Head of Emerging Business at ShareChat and Moj
ShareChat CRO Udit Sharma moves on
Sharma joined ShareChat in June last year
ShareChat revenue stands at Rs 719 cr for FY23
ShareChat Coin's ad income has increased 2.3 times to Rs 285 crore in FY23
BW Businessworld's new edition delves into the world of luxury
The latest issue sheds light on the dynamic evolution of the luxury market in India
When Artificial Intelligence throws up real-world problems
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared