Sociowash bags Lead’s social media mandate
The account will be handled by the agency’s Mumbai office
edtech
Adityan Kayalakal quits Byju’s
He was the company’s Senior Director - Brand & Creative Strategy
Medtech Life makes an important point about heart health and BP in new campaign
It features a range of outdoor and digital ads, as well as social media posts
Wipro’s Bidyabrata Biswas joins edtech startup SkillArbitrage
At SkillArbitrage, Biswas will be Director of Web & Mobile apps
Will funding winter freeze start-up ad spending in 2023?
Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers on TV fell by 11% in 2022 through October
ASCI report decodes challenges and opportunities for EdTech advertising
Proposes RAISE model that will help marketers and creative experts review concepts at the inception stage of the ad itself
upGrad CEO Arjun Mohan resigns
Mohan will reportedly be in office till January 15
Namaste India, says Lionel Messi
Messi begins promoting Byju’s ‘Education for All’ as its global brand ambassador
upGrad reports Rs 626.61 crore loss in FY22
The edtech firm’s AdEx has risen by 90%
Unacademy AdEx up 32% in FY22
The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler
EdTech platform RISE appoints Devendra Nagle as VP of Marketing
Prior to joining RISE, Nagle was Associate Vice President at the Internet and Mobile Association of India
Edtech firm LEAD elevates Anupam Gurani to Chief Business & Marketing Officer
Manoj Naik named Chief Finance and Operations Officer
Discovery Channel & BYJU’S back with Season 5 of quiz show ‘Discovery School Super League’
The new interactive format of the contest will also involve the parents, teachers and principals
Crucial test for Byju’s: Can the edtech major sustain its big-ticket sports sponsorships?
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
We have already started shifting our focus towards profitable growth: Byju Raveendran
The last financial year (FY22, ending March 2022) was our best year so far and 2022-23 is set to be an even stronger year, said the Founder and CEO of Byju’s in a ‘Note of Gratitude’
Byju’s Co-founder Divya Gokulnath decries sensationalism in financial results reporting
Let’s judge Brahmastra and Byju’s after seeing the entire picture, wrote Gokulnath in a LinkedIn post
After EdTech, AdTech the new favourite for investors?
Indian AdTech companies have secured over $450 million funds from venture capitalist firms over the last two years
Will edtech see realigning of marketing spends?
According to industry heads, edtech players will go for rationalisation and reprioritize their ad budgets but education will stay on top as a sector in terms of spending for some time to come
Inside the mathematics of Unacademy’s marketing journey
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far
Leading EdTech brands giving misleading ads: ASCI report
ASCI CEO Manisha Kapoor told e4m the education sector continues to remain a concern and that the regulatory body was pursuing a detailed report on the EdTech industry
Classplus onboards Sourav Ganguly as brand ambassador
The edtech startup has partnered with the BCCI President to launch and endorse their first-of-its-kind initiative for edupreneurs
EdTech start-up Safalta onboards Virendra Sehwag as goodwill ambassador
In a short video clip, Sehwag is seen promoting the brand's skill programmes
LEAD acknowledges teachers for their contribution in its latest campaign
The campaign ‘Teacher hona asaan nahi hota’ has been conceptualised and produced by TBWA India
School edtech firm LEAD elevates Ritwik Khare as COO
Khare was earlier the Chief Commercial Officer
Byju’s appoints Himanshu Bajaj as Head of Business- Learning Centre
Before joining Byju’s, Bajaj worked with Kearney and led its consumer & retail practice across Asia-Pacific
Byju’s appoints Rachna Bahadur to lead global expansion
In her new role, Bahadur will lead the overall planning, strategy, and roadmap for Byju’s expansion in new and existing markets
EdTech is 70% learning and 30% teaching: Arjun Mohan
Mohan, CEO-India, upGrad, shares insights on the changing perception towards the education of working professionals, challenges in building brand upGrad and more
Unacademy - cracking the code of future of education, one learner at a time
Riding high on the passion for cricket in India, EdTech brand Unacademy inspires learners to be a part of revolutionised learning experience
Edtech firm Results and Outcomes appoints Viral Kadakia as GM- Sales
Prior to this, Kadakia worked as Assistant Vice President of Jaro Education
Grapes Digital bags digital AOR & communication mandate for Suraasa
The agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand
upGrad hires Ankit Khirwal as VP- Marketing
Khirwal was earlier the Marketing Head at Pepperfry
EdTEch platform BeyondSkool onboards Nimit Jaiswal as Chief Growth Officer
An IIM alumnus, Jaiswal has more than seven years of experience
upGrad raises $185M from Temasek, IFC & IIFL
The company is in advanced talks for $400 million fundraise at a valuation of $4 billion, suggested recent reports
Unacademy valued at $3.44 billion after raising $440 million in series H funding
This round was led by Temasek with super pro-rata participation from General Atlantic, Tiger Global and Softbank Vision fund
BYJU’S pays a tribute to the sacrifices of parents in new campaign
The film was launched on Parent's Day (July 25)
BYJU's buys US-based reading app Epic in a $500m deal
The company also revealed that it has earmarked a billion dollars for investment in the US
Scaler strengthens Marketing and Creative teams with 4 key appointments
Rahul Karthikeyan joins as Chief Marketing Officer, Anu Nair as Creative Head, and Ranjeet Kumar and Manmeet Singh Akali as Co-Heads of Brand & Content
Tarun Katial's new edtech venture announces partnership with MICA
Results & Outcomes will team up with the institute to curate a new course in digital transformation for working professionals
'We want to give our learners a personalised & hands-on experience through live sessions'
Hero Vired Head of Programs and Marketing Sushma Bharath shares that the marketing mix for campaigns will always be digital-first but they would like to venture out into traditional mediums also
Will edtech’s big ad blitz at IPL pay off?
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Whitehat Jr partners with Kapil Dev to make learning fun & engaging for children
The project Kapil's Swing Bowling XI will be interwoven in the Whitehat Jr curriculum to encourage students to create a mobile app that stimulates bowling on a cricket pitch
Teachmint launches #TeachmintPeTeachingAasanHai campaign featuring Rajkummar Rao
The series of ad films targeted at educators aims to highlight the ease of going digital for teaching through the Teachmint App
'We want to democratise education so that it reaches every nook and corner'
Mirror Now Dialogues with Vinay Tewari: Atit Mehta, Marketing Head, BYJU'S, shares insights on the exponential growth of online learning, key changes in the sector, impact of technology, and more
Edtech Gradeup unveils first campaign featuring Kartik Aaryan
Conceptualized by Mirchi Brewery, Gradeup plans to launch a series of five brand films across all digital platforms and social media channels
EdTech firm LEAD unveils ‘Kal ke liye Kabil’ campaign to empower students
Created by WATConsult, the film showcases how LEAD is ensuring that every child receives a great learning experience irrespective of constraints
ICC appoints BYJU'S as global partner until 2023
BYJU’S will have extensive in-venue, broadcast, and digital rights across all ICC events
Testbook launches first digital campaign
The campaign takes a usual route and uses cases to highlight the convenience that Testbook offers for different competitive exams in India
WhiteHat Jr could scale rapidly because people were talking about us: Karan Bajaj
Speaking at the dentsu-e4m Digital Advertising Report 2021, Bajaj, CEO & Founder of WhiteHat Jr, discussed how word of mouth helped the edtech brand scale up its offerings in non-metros
How ed-tech brands are scoring big with IPL
Brands like Byju’s, WhiteHat Jr, upGrad and Extramarks showcased the power of the IPL broadcast to drive tremendous reach and growth during the tournament’s 2020 season
Bada Business names Nimish Choudhary as Chief Financial Officer
Choudhary brings over a decade of finance-related experience in diverse industries including Tata, Snapdeal, Cardekho & Lucideus