edtech
The account will be handled by the agency’s Mumbai office
exchange4media Staff Sep 14, 2023 10:26 AM
He was the company’s Senior Director - Brand & Creative Strategy
exchange4media Staff May 5, 2023 6:58 PM
It features a range of outdoor and digital ads, as well as social media posts
exchange4media Staff Mar 14, 2023 12:43 PM
At SkillArbitrage, Biswas will be Director of Web & Mobile apps
exchange4media Staff Feb 8, 2023 3:50 PM
Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers on TV fell by 11% in 2022 through October
Sonam Saini Feb 7, 2023 8:57 AM
Proposes RAISE model that will help marketers and creative experts review concepts at the inception stage of the ad itself
exchange4media Staff Jan 11, 2023 8:48 AM
Messi begins promoting Byju’s ‘Education for All’ as its global brand ambassador
exchange4media Staff Jan 10, 2023 3:15 PM
The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler
Sonam Saini Oct 28, 2022 8:29 AM
Prior to joining RISE, Nagle was Associate Vice President at the Internet and Mobile Association of India
exchange4media Staff Oct 19, 2022 1:37 PM
The new interactive format of the contest will also involve the parents, teachers and principals
exchange4media Staff Oct 3, 2022 2:49 PM
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
Kanchan Srivastava Sep 23, 2022 8:10 AM
The last financial year (FY22, ending March 2022) was our best year so far and 2022-23 is set to be an even stronger year, said the Founder and CEO of Byju’s in a ‘Note of Gratitude’
exchange4media Staff Sep 20, 2022 8:02 PM
Let’s judge Brahmastra and Byju’s after seeing the entire picture, wrote Gokulnath in a LinkedIn post
exchange4media Staff Sep 20, 2022 7:32 PM
Indian AdTech companies have secured over $450 million funds from venture capitalist firms over the last two years
Kanchan Srivastava Aug 22, 2022 8:38 AM
According to industry heads, edtech players will go for rationalisation and reprioritize their ad budgets but education will stay on top as a sector in terms of spending for some time to come
Mansi Sharma Jul 18, 2022 8:22 AM
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far
Mansi Sharma Jul 14, 2022 8:18 AM
ASCI CEO Manisha Kapoor told e4m the education sector continues to remain a concern and that the regulatory body was pursuing a detailed report on the EdTech industry
Kanchan Srivastava Jun 29, 2022 8:17 AM
The edtech startup has partnered with the BCCI President to launch and endorse their first-of-its-kind initiative for edupreneurs
exchange4media Staff Jun 2, 2022 3:51 PM
In a short video clip, Sehwag is seen promoting the brand's skill programmes
exchange4media Staff Apr 27, 2022 12:31 PM
The campaign ‘Teacher hona asaan nahi hota’ has been conceptualised and produced by TBWA India
exchange4media Staff Apr 18, 2022 4:08 PM
Before joining Byju’s, Bajaj worked with Kearney and led its consumer & retail practice across Asia-Pacific
exchange4media Staff Dec 23, 2021 1:42 PM
In her new role, Bahadur will lead the overall planning, strategy, and roadmap for Byju’s expansion in new and existing markets
exchange4media Staff Dec 10, 2021 11:11 AM
Mohan, CEO-India, upGrad, shares insights on the changing perception towards the education of working professionals, challenges in building brand upGrad and more
exchange4media Staff Nov 25, 2021 9:03 AM
Riding high on the passion for cricket in India, EdTech brand Unacademy inspires learners to be a part of revolutionised learning experience
exchange4media Staff Oct 29, 2021 9:28 AM
Prior to this, Kadakia worked as Assistant Vice President of Jaro Education
exchange4media Staff Oct 25, 2021 3:55 PM
The agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand
exchange4media Staff Oct 19, 2021 2:36 PM
An IIM alumnus, Jaiswal has more than seven years of experience
exchange4media Staff Aug 13, 2021 3:51 PM
The company is in advanced talks for $400 million fundraise at a valuation of $4 billion, suggested recent reports
exchange4media Staff Aug 9, 2021 3:00 PM
This round was led by Temasek with super pro-rata participation from General Atlantic, Tiger Global and Softbank Vision fund
exchange4media Staff Aug 2, 2021 1:51 PM
The company also revealed that it has earmarked a billion dollars for investment in the US
exchange4media Staff Jul 22, 2021 10:56 AM
Rahul Karthikeyan joins as Chief Marketing Officer, Anu Nair as Creative Head, and Ranjeet Kumar and Manmeet Singh Akali as Co-Heads of Brand & Content
exchange4media Staff Jun 2, 2021 1:55 PM
Results & Outcomes will team up with the institute to curate a new course in digital transformation for working professionals
exchange4media Staff May 28, 2021 10:52 AM
Hero Vired Head of Programs and Marketing Sushma Bharath shares that the marketing mix for campaigns will always be digital-first but they would like to venture out into traditional mediums also
Mansi Sharma May 4, 2021 8:17 AM
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Misbaah Mansuri Apr 29, 2021 8:18 AM
The project Kapil's Swing Bowling XI will be interwoven in the Whitehat Jr curriculum to encourage students to create a mobile app that stimulates bowling on a cricket pitch
exchange4media Staff Apr 22, 2021 6:23 PM
The series of ad films targeted at educators aims to highlight the ease of going digital for teaching through the Teachmint App
exchange4media Staff Apr 6, 2021 3:30 PM
Mirror Now Dialogues with Vinay Tewari: Atit Mehta, Marketing Head, BYJU'S, shares insights on the exponential growth of online learning, key changes in the sector, impact of technology, and more
Ritika Raj Apr 1, 2021 9:04 AM
Conceptualized by Mirchi Brewery, Gradeup plans to launch a series of five brand films across all digital platforms and social media channels
exchange4media Staff Mar 6, 2021 8:11 AM
Created by WATConsult, the film showcases how LEAD is ensuring that every child receives a great learning experience irrespective of constraints
exchange4media Staff Feb 22, 2021 1:16 PM
BYJU’S will have extensive in-venue, broadcast, and digital rights across all ICC events
exchange4media Staff Feb 8, 2021 12:14 PM
The campaign takes a usual route and uses cases to highlight the convenience that Testbook offers for different competitive exams in India
exchange4media Staff Feb 6, 2021 6:00 PM
Speaking at the dentsu-e4m Digital Advertising Report 2021, Bajaj, CEO & Founder of WhiteHat Jr, discussed how word of mouth helped the edtech brand scale up its offerings in non-metros
exchange4media Staff Feb 5, 2021 8:46 AM
Brands like Byju’s, WhiteHat Jr, upGrad and Extramarks showcased the power of the IPL broadcast to drive tremendous reach and growth during the tournament’s 2020 season
exchange4media Staff Jan 27, 2021 8:01 AM
Choudhary brings over a decade of finance-related experience in diverse industries including Tata, Snapdeal, Cardekho & Lucideus
exchange4media Staff Jan 22, 2021 3:40 PM
