experiential
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Chehneet Kaur Aug 27, 2024 8:34 AM
Brand lead of Bacardi Ashish Jha shares with e4m the brand’s growth story, creating presence on social media along with on-ground events, and more
e4m Staff Aug 16, 2024 1:56 PM
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation, while blending offline to online to offline
Shantanu David Aug 8, 2024 9:03 AM
Kumar spoke exclusively to e4m about the brand's recent triumph at the 2nd edition of the Red Carpet Experiential Marketing Summit & Awards
e4m Staff Feb 8, 2024 10:50 AM
At the e4m Red Carpet Experiential Marketing Summit & Awards, writer and communication coach Gitikka Ganju engaged in a chat on the power and responsibility of communication in an omni-connected era
Sohini Ganguly Dec 29, 2023 2:13 PM
Dr Bhuvan Lall, author, producer and creative entrepreneur, spoke about the evolution of cinema and its impact on the society at the e4m Red Carpet Experiential Marketing Summit and Awards
e4m Staff Dec 28, 2023 1:05 PM
At the e4m Red Carpet Experiential Marketing Summit and Awards, a panel of experts gathered to discuss the Future Proofing of Venues - Adapting to Changing Event Trends and Preferences
Sohini Ganguly Dec 28, 2023 10:26 AM
Advertising and marketing industry veterans discussed the scope of using emotions to craft unique experiences for consumers at the e4m RedCarpet Experiential Marketing Summit
Shantanu David Dec 27, 2023 2:59 PM
Sachin Bansal, Chief Explorer & Founder, India City Walks, talks about the nitty-gritty of the consumer journey at the e4m RedCarpet Experiential Marketing Summit
Paawan Sunam Dec 27, 2023 1:54 PM
At the e4m RedCarpet Experiential Marketing Summit 2023, industry leaders from Spalba, Vibgyor Group and Tech XP talk about the challenges, opportunities and future that the event tech space holds
Chehneet Kaur Dec 27, 2023 11:52 AM
At the e4m RedCarpet Experiential Marketing Summit 2023, Sunil Chauhan, Founder of FabCafe & Chefs United, spoke about the growing field of the hospitality industry
Tanzila Shaikh Dec 27, 2023 10:59 AM
Alok Sanwal, CEO, Dainik Jagran-inext Jagran Prakashan Ltd, spoke at e4m RedCarpet Experiential Marketing Summit
Sonam Saini Dec 27, 2023 8:42 AM
Veteran marketeer Manoj Adlakha shared his insights on experiential marketing and how his new company RedBeryl is ensuring customer satisfaction during the e4mRedCarpet Experiential Marketing Summit
Aditi Gupta Dec 26, 2023 7:07 PM
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Kanchan Srivastava Nov 10, 2023 8:58 AM
The issue explores the resurgence in India’s experiential economy with key insights from industry captains
e4m Staff Oct 5, 2023 11:40 AM
Bira 91, Lexus and Tanishq share their journey in developing an experiential marketing strategy that sticks with the consumer
Chehneet Kaur Aug 17, 2023 8:18 AM
The division provides a platform to engage and connect with consumers through immersive placements and integrated creative solutions
exchange4media Staff Apr 18, 2023 5:08 PM
Industry leaders share key points that brands should consider while using experiential marketing for OOH campaigns
Medha Jha Mar 30, 2023 9:09 AM
SPRD will manage industry alliances and help the client in building thought leadership
exchange4media Staff Oct 14, 2022 1:29 PM
While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid
Archana Khatri Das Jan 10, 2022 9:05 AM
Expressing their concerns over a drastic dip in on-ground activities, industry leaders share that the second wave of Covid has brought uncertainty in terms of resuming business activities
Ruhail Amin May 20, 2021 8:40 AM
The experiential campaign has generated over 22 lakh impressions
exchange4media Staff Dec 28, 2020 10:51 AM
With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news
Ruhail Amin Dec 17, 2020 8:06 AM
Gitikka recently begun her career as a Communication Coach with Communication Unwrapped which is all set to be launched online in December 2020 on Maven HQ
exchange4media Staff Nov 20, 2020 12:44 PM
As part of e4m Red Carpet 2020, a panel of industry experts deliberated on the fundamentals of event technology
exchange4media Staff Oct 19, 2020 12:45 PM
At the e4m Red Carpet Experiential Marketing Summit, panellists discussed the impact of the pandemic on the experiential industry and the upcoming innovations in the space
exchange4media Staff Oct 19, 2020 8:23 AM
Abbas, Managing Director, Encompass and President EEMA, on the initiatives taken to get the experiential industry back on track and new strategies for the events ecosystem
exchange4media Staff Oct 17, 2020 1:05 PM
The state/UT governments have been asked to issue detailed SOPs to regulate such gatherings
exchange4media Staff Oct 1, 2020 3:17 PM
Marketing innovations for the Sony BBC Earth’s show include the launch of a fun and experiential AR filter
exchange4media Staff Sep 22, 2020 3:37 PM
The company has added support for multiple languages, enhanced user interface and audience engagement features in the new service
exchange4media Staff Aug 24, 2020 3:32 PM
OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown
Noel Dsouza Aug 17, 2020 9:00 AM
In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more
Misbaah Mansuri Aug 12, 2020 8:22 AM
Domestic tourism and local demand will rise, making India stronger and more powerful than before writes Vikram Lalvani, Chief Officer- Revenue Management and Sales, Sterling Holiday Resorts Limited
exchange4media Staff Jul 7, 2020 6:00 PM
Megha H Desai, Founder, TABHRASA, talks about the Covid-19 impact on the experiential industry and the road ahead
exchange4media Staff Jul 7, 2020 3:00 PM
With the industry going through a new low in terms of business owing to the COVID-19 crisis, Abbas in this exclusive interview speaks about his vision for the industry and more
exchange4media Staff Jul 7, 2020 1:30 PM
We are built to be hungry for touch, exploration and interaction in-person and until physical events are back on track we need to innovate to thrive in the uncertainty, writes Rasheed Sait
exchange4media Staff Jul 7, 2020 12:49 PM
As part of the Future Ready Series, EEMA recently hosted a webinar which was presented by exchange4media & Red Carpet Awards, and supported by BW Applause & everythingexperiential.com
exchange4media Staff May 9, 2020 1:24 PM
Roshan Abbas, Co-Founder-Kommune, MD-Geometry Encompass, and Brian Tellis, Co-Founder & Group CEO, Fountainhead, MKTG discuss how Experiential will shape up in this zero-touch world
exchange4media Staff May 9, 2020 10:36 AM
This webinar is presented by exchange4media & Red Carpet Awards in association with EEMA, and supported by BW Applause & everythingexperinetial.com
exchange4media Staff May 7, 2020 9:01 AM
Experiential Marketing experts share insights on how the industry can tackle the situation of the COVID-19 lockdown and sustain a connection with the consumer
Noel Dsouza Apr 8, 2020 9:04 AM
The experiential campaign for Laban Stretchy Man from Norwegian brand Orkla aims to create better brand awareness
exchange4media Staff Mar 2, 2020 4:39 PM
The brand commenced its #SaveLadakh campaign in Jan 2019 when they made their mission for a cleaner and sustainable Ladakh by educating travellers about plastic wastage and water scarcity
exchange4media Staff Jan 12, 2020 6:00 PM
