Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
Nishant Chaturvedi is the Senior Executive Editor at TV9 Bharatvarsh
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
Known for his leadership in the digital entertainment space, Sai Kumar has played a crucial role in shaping Arré into a powerhouse of original content
Shaleen Ashdhir was earlier with Disney Star
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Markand Adhikari is the Chairman and MD of Sri Adhikari Brothers Group (SAB Group)
This is TV Today Network's first venture into the FAST sector in India
Previously, Ushang Sheth was with L&T Finance
Akanksha will be based in New York and will be responsible for spearheading overall brand-building, global marketing strategy, and more
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
As the actor celebrates her birthday today, we take a look at her hits in the endorsement journey
Vishwanath Sachdev is a former editor of Navbharat Times
The three-film campaign has been made in-house
With the campaign, HDFC Life seeks to expand its brand presence and reach deeper into the southern states
HDFC AMC’s Chief Digital & Marketing Officer., Harish Narayanan, and Publicis India MD Oindrila Roy, share insights on the campaign - #ZindagiKeLiyeSIP
The Information and Broadcasting Minister turns 54 today
As Priyanka Chopra turns 42 today, we look back at some of her most memorable brand associations over the years
Katrina Kaif’s endorsement portfolio is an enviable mix of Indian and international brands like Slice, Lux, Titan Raga, Kalyan Jewellers, Lino Perros, Rado, Etihad Airways and Uniqlo among many others
Bhupendra Chaubey is the Editor-in-Chief of TheSquirrels.in
A look at Dhoni’s innings in the endorsement world
Ranveer Singh created a big splash this year with his Bold Care ad and won plaudits for stoking conversations around men's sexual health
Adani's strategic vision has driven the Group's growth, making it one of India's most influential conglomerates
Tyagi will succeed Ritesh Kumar who superannuates after 16 years as MD & CEO
Punit Goenka is an industry leader known for his futuristic vision and sharp business acumen
HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024
The metals were won by FCB Kinnect and VML in PR category
Naveen Gogia, EVP & Co-Head of Sales & Distribution at HDFC AMC talks about the company's mission to empower investors and promote financial well-being in India
Harish Narayanan was earlier Chief Growth Officer at Upstox
HDFC Mutual Fund's fourth edition of Nurture Nature campaign puts the spotlight on water conservation through a video titled Generation Restoration
On Karan Johar's birthday, we take a look at some of the endorsements of the ace showman
On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends and more
The film has been launched in over 1200 cinema screens across India
The film is part of the company's #ZindagiKeLiyeSIP campaign
The campaign is titled ‘No Jhanjhat Life Insurance Fatafat’
Aabha Sachdev’s last assignment was as Head - Corporate Brand Marketing at Sony Pictures Networks
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
On the cricketing great's birthday, we look at some of his ads and endorsements in the year that went by
ShareChat has also successfully concluded a $49 million funding round from prominent investors including Lightspeed and Temasek
Wondrlab has created a humorous campaign for the brand
Revisiting some of the memorable ads of Ajay Devgn on his birthday
Gandharv Sachdeva, Country Head for India at Hybrid shares insights on the growth and adoption of TV Sync technology
The mandate was awarded following a multi-agency pitch
The account size is estimated to be Rs 350-400 crore