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Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
e4m Staff Nov 25, 2024 10:58 AM
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Soumya Gawri Sep 5, 2024 6:07 PM
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
Known for his leadership in the digital entertainment space, Sai Kumar has played a crucial role in shaping Arré into a powerhouse of original content
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
Markand Adhikari is the Chairman and MD of Sri Adhikari Brothers Group (SAB Group)
e4m Desk Aug 26, 2024 12:11 PM
This is TV Today Network's first venture into the FAST sector in India
e4m Staff Aug 23, 2024 11:22 AM
Akanksha will be based in New York and will be responsible for spearheading overall brand-building, global marketing strategy, and more
e4m Staff Aug 13, 2024 11:20 AM
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
Aditi Gupta Aug 13, 2024 8:45 AM
As the actor celebrates her birthday today, we take a look at her hits in the endorsement journey
With the campaign, HDFC Life seeks to expand its brand presence and reach deeper into the southern states
e4m Staff Jul 25, 2024 3:53 PM
HDFC AMC’s Chief Digital & Marketing Officer., Harish Narayanan, and Publicis India MD Oindrila Roy, share insights on the campaign - #ZindagiKeLiyeSIP
Payal Gwalani Jul 18, 2024 1:37 PM
As Priyanka Chopra turns 42 today, we look back at some of her most memorable brand associations over the years
Payal Gwalani Jul 18, 2024 9:25 AM
Katrina Kaif’s endorsement portfolio is an enviable mix of Indian and international brands like Slice, Lux, Titan Raga, Kalyan Jewellers, Lino Perros, Rado, Etihad Airways and Uniqlo among many others
e4m Staff Jul 16, 2024 9:51 AM
Ranveer Singh created a big splash this year with his Bold Care ad and won plaudits for stoking conversations around men's sexual health
Adani's strategic vision has driven the Group's growth, making it one of India's most influential conglomerates
e4m Desk Jun 24, 2024 12:09 PM
Tyagi will succeed Ritesh Kumar who superannuates after 16 years as MD & CEO
e4m Staff Jun 24, 2024 11:50 AM
Punit Goenka is an industry leader known for his futuristic vision and sharp business acumen
e4m Staff Jun 20, 2024 3:54 PM
HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024
e4m Staff Jun 20, 2024 3:47 PM
Naveen Gogia, EVP & Co-Head of Sales & Distribution at HDFC AMC talks about the company's mission to empower investors and promote financial well-being in India
Ritika Raj Jun 18, 2024 3:49 PM
HDFC Mutual Fund's fourth edition of Nurture Nature campaign puts the spotlight on water conservation through a video titled Generation Restoration
On Karan Johar's birthday, we take a look at some of the endorsements of the ace showman
On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends and more
Sohini Ganguly May 21, 2024 8:52 AM
Aabha Sachdev’s last assignment was as Head - Corporate Brand Marketing at Sony Pictures Networks
e4m Staff Apr 29, 2024 11:52 AM
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Sonam Saini Apr 29, 2024 8:10 AM
On the cricketing great's birthday, we look at some of his ads and endorsements in the year that went by
ShareChat has also successfully concluded a $49 million funding round from prominent investors including Lightspeed and Temasek
e4m Staff Apr 16, 2024 10:40 AM
Gandharv Sachdeva, Country Head for India at Hybrid shares insights on the growth and adoption of TV Sync technology
#GettingReadyWithMeForTheWorldwill feature a series of interactive sessions, discussions, and stories aimed at empowering women to take control of their financial future
e4m Staff Mar 17, 2024 2:00 PM
