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This innovative project highlights the agency’s commitment to combining creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling
Neeraj Singh & sunny Sainy Dec 24, 2024 11:01 AM
The combined entity is set to enhance Infibeam’s position in the digital finance aggregation space
The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same Language Subtitling (SLS)
e4m Staff Jul 31, 2024 1:26 PM
A full-time CEO for the agency has been identified and will join in October from his current assignment oversees
e4m Staff Jul 25, 2024 11:03 AM
TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts
Aditi Gupta Jul 12, 2024 8:49 AM
Tarun Chaudhary has 25 years of experience in diverse roles across advertising, sports marketing, consumer tech, digital media and event management
e4m Staff Jul 10, 2024 9:33 AM
Mendonza was most recently lead creative with RK Swamy BBDO on Mercedes-Benz
The film is built on the insight that people often end their meals with sweets/desserts at home, but this practice is overlooked in lunchboxes
e4m Staff May 27, 2024 4:07 PM
The 'Farz Nibhaatey Hain' campaign stars Shubman Gill, Rahul Tewatia and Mohit Sharma
e4m Staff Apr 17, 2024 3:05 PM
Capri Global Capital has launched a new campaign 'Farz Nibhaatey Hain' conceptualised by Rediffusion Brand Solutions
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
Sandeep Goyal Feb 21, 2024 8:34 AM
The report says ‘GEMZ’ is the convergence of the gig economy and the characteristics of Millennials and Generation Z in the modern workforce
e4m Staff Jan 17, 2024 11:59 AM
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
Sohini Ganguly Jan 15, 2024 8:54 AM
In the Rediffusion ‘Hits of the Year’ survey, Shah Rukh Khan and Virat Kohli are highly applauded, while AI, NaMo, Millets and Shubman Gill are big hits
e4m Staff Dec 22, 2023 5:02 PM
Thakur also acknowledged the transformative role of original content creators and said that IFFI will give out an award for the Best Web Series on OTT
e4m Staff Nov 21, 2023 10:58 AM
The Rediffusion Board met in Tokyo and unanimously approved the appointment of Oshima
e4m Staff Oct 23, 2023 11:52 AM
IBDF members have written against price caps, ceilings, discount caps and limitations on bouquets for both broadcasters and distribution platforms
e4m Staff Oct 20, 2023 8:56 AM
The report finds that 50% of youth in villages consume YouTube regularly for entertainment, over and above all other platforms
exchange4media Staff Aug 19, 2023 7:42 AM
Tivrekar named National Head of Art and Nayak is National Head of Copy
exchange4media Staff Aug 17, 2023 8:45 AM
She has earlier worked in India with agencies like The Womb, Leo Burnett and Havas Media
exchange4media Staff Aug 4, 2023 11:24 AM
Prior to this, she was Head - Client Services at Dentsu Creative, Mumbai
exchange4media Staff Aug 3, 2023 12:02 PM
She will lead teams in crafting creativity-led behaviour change campaigns and brand projects that prioritise positive, cause-led impact
exchange4media Staff Jul 17, 2023 10:56 AM
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
exchange4media Staff Jul 8, 2023 12:03 AM
The campaign focuses on promoting preventive healthcare for fathers who often are too busy catering to their family needs
exchange4media Staff Jun 18, 2023 6:00 PM
‘The Bharat Lab’ is a consumer insights think tank aimed at delivering cultural and consumer insights about the people of Bharat
exchange4media Staff Jun 5, 2023 11:00 AM
Rediffusion Red Lab tracked and analysed fan involvement of all IPL teams over the past two months
exchange4media Staff Jun 1, 2023 10:19 AM
Chaudhary has moved to Rediffusion from Smoke Lab Vodka, NV Group
exchange4media Staff Apr 24, 2023 9:08 AM
As part of the association, Gambhir will support and promote the brand’s high-quality diagnostic services
exchange4media Staff Mar 16, 2023 11:40 AM
The court said the imposition was as per SC’s judgment to allow the Centre to regulate tariff of cable operators
exchange4media Staff Feb 9, 2023 10:39 AM
It's not the first time either of the two brands teamed up for some uber-luxurious associations
exchange4media Staff Feb 6, 2023 5:09 PM
DPOs were required to report to the authority, Distribution Retail Price of pay channels, bouquets of pay channels, and composition of bouquets of pay and FTA channels by January 1, 2023
exchange4media Staff Jan 20, 2023 8:16 AM
The Kerala High Court is likely to hear the petition this week
exchange4media Staff Jan 5, 2023 9:11 AM
Seshadri has been appointed to the leadership team of the 12-year-old digital services firm
exchange4media Staff Nov 25, 2022 3:31 PM
ICICIDirect Markets’ app has teamed up with ‘NEXT by Rediffusion’ to launch its cutting-edge features to aid the millennials to start investing in an easy and smart way
exchange4media Staff Nov 14, 2022 5:45 PM
This is a 3-film campaign and is being run on digital and social media as well
exchange4media Staff Oct 20, 2022 11:16 AM
Koshy is back at Rediffusion for a second term and will be taking over the role of Executive Vice President
exchange4media Staff Oct 17, 2022 10:42 AM
Guest Column: Rahul Vengalil, Executive Director, Everest Brand Solutions, writes how gig culture among employees can be tackled by giving them opportunities to innovate at work
Rahul Vengalil Oct 12, 2022 8:52 AM
Prior to this, Malhotra worked in leadership roles at Dentsu, Ogilvy, Lowe and Bates
exchange4media Staff Sep 19, 2022 9:47 AM
