According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
The ministry had earlier sought inputs regarding the formulation of accessibility standards from self-regulatory bodies of Online Curated Content Publishers
Speaking at the CII Dakshin South India Media & Entertainment Summit 2023, the I&B minister stated that the Indian M&E sector is estimated to reach the target of US $70 billion by the year 2030
At e4m-DNPA Future of Digital Media Conference, the MIB secy said new publishers getting fair share of revenue is important for the growth of news industry
As per figures shared by the I&B minister in the Rajya Sabha, the government has spent Rs 154.07 cr on advertising in the current FY; the total expenditure for the last five years stands at Rs 3723 cr
The WhatsApp monthly report was issued in compliance with the new IT rules and revealed that the accounts were banned for spam, violation of policy, and other reasons
It is not an easy task to come up with a common policy for M&E as the sector has two to three industries and each of them has different challenges, said Chandra
The ministry pointed out that the modus operandi of the anti-India disinformation campaign involved The Naya Pakistan Group (NPG), operating from Pakistan, having a network of YouTube channels
In a public notice dated 16th December, the ministry said that it is in the process of formulating draft amendments to the Cinematograph Act, 1952 and other statutes administered by it
The Minister also said that with unique combination of connectivity, culture and commerce, India is poised to be at the epicentre of the cinematic ecosystem
As part of the association, the news agencies will aid Twitter in providing more background and context to news stories that have the potential for virality