lic
The media owners argue the BMC can’t bring a new policy for eight more years
Kanchan Srivastava Sep 2, 2024 9:03 AM
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
e4m Staff Aug 28, 2024 9:05 AM
e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
Kanchan Srivastava Aug 23, 2024 4:55 PM
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
Kanchan Srivastava Aug 23, 2024 8:21 AM
Kerala Police is the first law and order authority to react to Meta’s announcement to allow alcohol and real-money gambling ads
e4m Staff Aug 22, 2024 12:16 PM
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
e4m Staff Aug 21, 2024 11:57 AM
Aman Mannan and Shitu Patil, Joint National Creative Directors, Publicis India, talk to e4m about their new roles, the agency’s vision, the trends in the ad industry and more
e4m Staff Aug 21, 2024 9:21 AM
LIC has issued ads in newspapers cautioning policyholders against claims by a firm called ACESCO
e4m Staff Aug 19, 2024 3:26 PM
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs
Following e4m’s report about the ad industry’s concerns about the new BMC OOH policy, the civic body has clarified that in case of accidents OOH owners who will be held responsible and not advertisers
e4m Desk Aug 14, 2024 12:29 PM
ISA and AAAI members say they are alarmed over the new provisions; the civic body has been silent so far
Kanchan Srivastava Aug 14, 2024 9:22 AM
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Kanchan Srivastava Aug 11, 2024 11:55 AM
The #PublicSalutes campaign is an ode to the spirit of India's freedom fighters, delving into the lives of unsung heroes who etched their names in the accounts of history
Guest Column: Ankit Chavan, Public Relations Consultant at Adfactors PR, talks about the power of communication in bridging ideological divides and fostering unity
Ankit Chavan Aug 2, 2024 4:03 PM
e4m reported on July 17 that BMC was contemplating banning of video ads on DOOH
Led by Founder and CEO Ryan Detert, Influential will be positioned centrally within Publicis Groupe, the company has said
e4m Staff Jul 26, 2024 12:08 PM
HDFC AMC’s Chief Digital & Marketing Officer., Harish Narayanan, and Publicis India MD Oindrila Roy, share insights on the campaign - #ZindagiKeLiyeSIP
Payal Gwalani Jul 18, 2024 1:37 PM
Ravi Bhaya has in the past worked with Publicis Groupe and Serviceplan Group
e4m Staff Jul 16, 2024 3:24 PM
The summit is scheduled for July 12 at Galgotias University in Greater Noida
e4m Staff Jul 12, 2024 11:48 AM
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Sohini Ganguly Jul 11, 2024 8:32 AM
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
The ministry will be meeting various departments and stakeholders separately from mid-July
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Kanchan Srivastava Jul 4, 2024 8:50 AM
Vikram Kharvi has over 27 years of strategic communications and marketing expertise
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on the right side of line"
e4m Staff Jul 2, 2024 12:06 PM
Reports have quoted IPG as saying that the offer was not credible and that it was an ‘unsolicited approach’
e4m Desk Jun 28, 2024 12:27 PM
Guest Column: Anil Pandit, Executive Vice President, Publicis Media Services, writes on the deprecation of third-party cookies and its consequences
Anil Pandit Jun 28, 2024 12:01 PM
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
Kanchan Srivastava Jun 28, 2024 8:27 AM
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth of the sector, say experts
Aditi Gupta Jun 24, 2024 8:45 AM
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
e4m Staff Jun 21, 2024 8:58 AM
In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish
e4m Staff Jun 21, 2024 8:44 AM
As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window clearances to ensure ease of doing business and enhance investments
e4m Staff Jun 21, 2024 8:31 AM
TRAI in its recommendations on the National Broadcast Policy has said it was crucial to identify districts and blocks with low-density television penetration
e4m Staff Jun 20, 2024 1:33 PM
The Authority had floated a pre-consultation paper on 21st September 2023, to elicit the issues needed to be considered for the formulation of ‘National Broadcasting Policy’
e4m Staff Jun 20, 2024 11:35 AM
In this exclusive chat from Cannes Lions 2024, Bruno Bertelli, Global CEO LePub, CCO Publicis Worldwide, shares his take on AI, the agency’s plans for India and much more
Neeta Nair Jun 18, 2024 8:26 AM
At the 14th edition of IPRCCC 2023, industry leaders discussed the nuances of PR metrics and how to re-establish the value of PR
e4m Staff Jun 17, 2024 6:21 PM
The draft will also encompass guidelines for digitised hoardings following complaints by citizens and motorist
e4m Desk Jun 14, 2024 12:43 PM
The campaign "Fabulously Futuristic" is a series of six digital films
e4m Staff Jun 9, 2024 10:00 AM
Surabhi Srivastava, Manager – Public Relations, Panasonic Life Solutions India, shares her views on the importance of navigating the ethical quagmire while using predictive analytics in communications
Surabhi Srivastava Jun 6, 2024 5:30 PM
The new campaign titled 'Hum Samajthe Hain Business' has been conceptualised by Publicis India
FINN Partners unveils #FutureofTravel report - Impulse and affluence: Understanding spend trends among India's young globetrotters
e4m Staff May 24, 2024 5:08 PM
The new campaign leverages humour and stand-up comedy to urge parents and guardians to #StandUpForLearningGap
e4m Staff May 22, 2024 4:58 PM
