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Months after raising concerns over billing practices and platform fees, Publicis and The Trade Desk settled their differences, ending a dispute that triggered wider industry scrutiny
e4m Staff Jun 18, 2026 11:36 AM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 18, 2026 11:24 AM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
e4m Staff Jun 18, 2026 9:10 AM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
e4m Staff Jun 18, 2026 9:08 AM
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
e4m Staff Jun 17, 2026 1:06 PM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 17, 2026 10:09 AM
Industry stakeholders have until July 27 to submit comments on the draft framework
e4m Staff Jun 17, 2026 10:07 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja jain Jun 15, 2026 5:11 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja jain Jun 15, 2026 5:01 PM
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
By integrating AdgeAI into the industry’s largest and most advanced production capability, Publicis will deliver real-time content measurement and predictive performance insights
e4m Staff Mar 13, 2026 4:26 PM
Hindustan Times reprints special 1950 edition on India’s 77th Republic Day
NATIVE CONTENT Mar 7, 2026 12:37 PM
From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for audiences worldwide
e4m Staff Jan 27, 2026 12:28 PM
Anamika Mehta’s departure marks the first big exit from the IPG group after its acquisition by the Omnicom group last month
e4m Staff Jan 21, 2026 10:44 AM
Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
Kanchan Srivastava Jan 14, 2026 11:50 AM
Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child
editor@exchange4media.com & exchange4media Bangalore Bureau exchange4media Kolkata Bureau exchange4media Mumbai Bureau Nov 20, 2025 1:01 PM
Ravi Bhaya will be the Chief Growth Officer, Publicis Media India; Jai Lala & Rathi Gangappa to continue leading Zenith and Starcom
e4m Staff Nov 17, 2025 10:23 AM
The media owners argue the BMC can’t bring a new policy for eight more years
Kanchan Srivastava Sep 2, 2024 9:03 AM
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
e4m Staff Aug 28, 2024 9:05 AM
e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
Kanchan Srivastava Aug 23, 2024 4:55 PM
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
Kanchan Srivastava Aug 23, 2024 8:21 AM
Kerala Police is the first law and order authority to react to Meta’s announcement to allow alcohol and real-money gambling ads
e4m Staff Aug 22, 2024 12:16 PM
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
e4m Staff Aug 21, 2024 11:57 AM
Aman Mannan and Shitu Patil, Joint National Creative Directors, Publicis India, talk to e4m about their new roles, the agency’s vision, the trends in the ad industry and more
e4m Staff Aug 21, 2024 9:21 AM
LIC has issued ads in newspapers cautioning policyholders against claims by a firm called ACESCO
e4m Staff Aug 19, 2024 3:26 PM
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs
Following e4m’s report about the ad industry’s concerns about the new BMC OOH policy, the civic body has clarified that in case of accidents OOH owners who will be held responsible and not advertisers
e4m Desk Aug 14, 2024 12:29 PM
ISA and AAAI members say they are alarmed over the new provisions; the civic body has been silent so far
Kanchan Srivastava Aug 14, 2024 9:22 AM
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Kanchan Srivastava Aug 11, 2024 11:55 AM
The #PublicSalutes campaign is an ode to the spirit of India's freedom fighters, delving into the lives of unsung heroes who etched their names in the accounts of history
Guest Column: Ankit Chavan, Public Relations Consultant at Adfactors PR, talks about the power of communication in bridging ideological divides and fostering unity
Ankit Chavan Aug 2, 2024 4:03 PM
e4m reported on July 17 that BMC was contemplating banning of video ads on DOOH
Led by Founder and CEO Ryan Detert, Influential will be positioned centrally within Publicis Groupe, the company has said
e4m Staff Jul 26, 2024 12:08 PM
HDFC AMC’s Chief Digital & Marketing Officer., Harish Narayanan, and Publicis India MD Oindrila Roy, share insights on the campaign - #ZindagiKeLiyeSIP
Payal Gwalani Jul 18, 2024 1:37 PM
Ravi Bhaya has in the past worked with Publicis Groupe and Serviceplan Group
e4m Staff Jul 16, 2024 3:24 PM
The summit is scheduled for July 12 at Galgotias University in Greater Noida
e4m Staff Jul 12, 2024 11:48 AM
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Sohini Ganguly Jul 11, 2024 8:32 AM
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
The ministry will be meeting various departments and stakeholders separately from mid-July
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Kanchan Srivastava Jul 4, 2024 8:50 AM
Vikram Kharvi has over 27 years of strategic communications and marketing expertise
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on the right side of line"
e4m Staff Jul 2, 2024 12:06 PM