marketing-strategy
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
Industry heads will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise
Tanya Dwivedi Sep 27, 2022 9:09 AM
The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy
exchange4media Staff Jun 23, 2022 6:22 PM
Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
Ritika Raj Jun 21, 2022 8:46 AM
AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts
Kanchan Srivastava Mar 23, 2022 8:40 AM
The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better lives
exchange4media Staff Feb 26, 2022 8:23 AM
The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness
exchange4media Staff Feb 21, 2022 2:25 PM
The social media campaign ‘ChunoSahi’ is ideated and conceptualized by Leads Brand Connect
exchange4media Staff Feb 14, 2022 4:15 PM
Ventureland Fund will focus its investments on early-stage brands & businesses that have achieved a product-market fit are ready for a substantial marketing investment
exchange4media Staff Feb 11, 2022 2:24 PM
Pandey's consideration for pets and thoughtfulness of what goes into their diets makes her the right fit for this associaton, said the company
exchange4media Staff Feb 1, 2022 2:45 PM
The 2022 India Mobile Marketing Handbook says marketing organisations will have to centre strategies around people, platforms, and partners to stay ahead of the curve
exchange4media Staff Jan 21, 2022 8:56 AM
The ‘Sounds of Tamil Nadu’ campaign film is a montage of various visuals and sounds that are associated with the Pongal festival
exchange4media Staff Jan 15, 2022 8:27 AM
Jacob’s Creek and cricket share a unique ability to connect people and the brand has consistently supported sports through various partnerships, shared Raj, Captain of Indian Women’s cricket team
exchange4media Staff Jan 12, 2022 2:32 PM
The video takes its viewers to a flashback seat and captures how the company continuously has been acting as a helping hand for those in need
exchange4media Staff Dec 25, 2021 12:00 PM
Actors Vidya Balan and Pankaj Tripathi have been enlisted to support the launch of the campaign as the ‘voice’ of LinkedIn in Hindi
exchange4media Staff Dec 18, 2021 6:00 PM
The ‘Just McCain’ campaign showcases the convenience of a homemade McCain burger that cuts both, the wait time and the restaurant bills in half
exchange4media Staff Dec 13, 2021 1:32 PM
The TVC will be aired on various channels across genres, digital and social media platforms
exchange4media Staff Nov 22, 2021 6:47 PM
Mohit Kumar, Head of Media & Digital Marketing, McCain Foods, talks about branding as an exercise and how it helps drive reach and eventually leads to better results for performance campaigns
exchange4media Staff Nov 2, 2021 9:23 AM
The campaign has been conceptualised and executed by 21N78E Creative Labs
exchange4media Staff Oct 28, 2021 4:17 PM
Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more
Ritika Raj Oct 18, 2021 8:31 AM
The updated brand identity fully embodies the PHD brand ethos ‘Make the Leap'
exchange4media Staff Oct 13, 2021 4:48 PM
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
exchange4media Staff Oct 5, 2021 4:16 PM
According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025
exchange4media Staff Sep 17, 2021 2:45 PM
With the actor's active presence on social media, this association will further increase the platform's reach among the South audience
exchange4media Staff Sep 16, 2021 6:26 PM
With this campaign, the brand aims to reinstate its position in the market as bhujia specialists
exchange4media Staff Sep 6, 2021 3:09 PM
The association reflects the bank’s ethos of adding value to the lives of countless customers
exchange4media Staff Sep 3, 2021 3:22 PM
Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more
Misbaah Mansuri Jul 7, 2021 8:47 AM
Vedix Business Head Jatin Gujrati shares that the brand will be expanding its digital sales channel further this year along with bringing 100+ new SKUs to the market
Mansi Sharma May 5, 2021 8:43 AM
With India featuring among its top three markets, the photo and video editing platform is putting a great emphasis on the localisation of tools and content
Mansi Sharma May 5, 2021 8:23 AM
The partnership aims to mentor start-ups working in the arena of Sports, Sports Data, Gaming and e-Sports space and create a holistic ecosystem for them
exchange4media Staff Apr 9, 2021 1:23 PM
Joy Chatterjee, General Manager – Sales and Marketing, Mankind Pharma, revealed that the brand will reconsider advertising on the print medium if it shows signs of recovery
Misbaah Mansuri Apr 6, 2021 8:28 AM
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
Noel Dsouza Mar 5, 2021 8:57 AM
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors
exchange4media Staff Mar 5, 2021 8:43 AM
Envisaged by DViO Digital, this initiative will be rolled out across digital, influencer communities and on-ground workshops
exchange4media Staff Mar 2, 2021 1:05 PM
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Noel Dsouza Mar 1, 2021 8:30 AM
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more
Ritika Raj Jan 19, 2021 8:31 AM
In his new role, Fallon will be responsible for planning and driving business growth across branding and digital marketing
exchange4media Staff Jan 12, 2021 4:41 PM
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
Misbaah Mansuri Jan 11, 2021 9:11 AM
Conceptualised by Lowe Lintas, the TVC encourages people to take instant action against mosquito problems in their homes
exchange4media Staff Jan 5, 2021 4:21 PM
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices
Javed Farooqui Jan 4, 2021 8:18 AM
The two streaming platforms on earlier occasions too had been involved in banters online and grabbed the attention of audiences
Misbaah Mansuri Dec 9, 2020 8:19 AM
The campaign film is a quirky animated take on the reactions people have when they find their favourite subs featured in the offer
exchange4media Staff Dec 5, 2020 9:17 AM
Guest Column: Satish NS, the Senior VP, Marketing & Sales, Haier India, writes why and how marketers need to evolve as patterns of consumption are poised to change
Bhandari, CMO, Livspace, speaks about the #LivspaceYourSpace campaign, partnering with Girliyapa’s Mr & Mrs Season 2 and how content forms an integral part of their marketing strategy
Neethu Mohan Feb 12, 2020 1:30 PM
