e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
Industry heads will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise
The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy
Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts
The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better lives
The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness
The social media campaign ‘ChunoSahi’ is ideated and conceptualized by Leads Brand Connect
Ventureland Fund will focus its investments on early-stage brands & businesses that have achieved a product-market fit are ready for a substantial marketing investment
Pandey's consideration for pets and thoughtfulness of what goes into their diets makes her the right fit for this associaton, said the company
The 2022 India Mobile Marketing Handbook says marketing organisations will have to centre strategies around people, platforms, and partners to stay ahead of the curve
The ‘Sounds of Tamil Nadu’ campaign film is a montage of various visuals and sounds that are associated with the Pongal festival
Jacob’s Creek and cricket share a unique ability to connect people and the brand has consistently supported sports through various partnerships, shared Raj, Captain of Indian Women’s cricket team
The video takes its viewers to a flashback seat and captures how the company continuously has been acting as a helping hand for those in need
Actors Vidya Balan and Pankaj Tripathi have been enlisted to support the launch of the campaign as the ‘voice’ of LinkedIn in Hindi
The ‘Just McCain’ campaign showcases the convenience of a homemade McCain burger that cuts both, the wait time and the restaurant bills in half
The TVC will be aired on various channels across genres, digital and social media platforms
Mohit Kumar, Head of Media & Digital Marketing, McCain Foods, talks about branding as an exercise and how it helps drive reach and eventually leads to better results for performance campaigns
The campaign has been conceptualised and executed by 21N78E Creative Labs
Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more
The updated brand identity fully embodies the PHD brand ethos ‘Make the Leap'
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025
With the actor's active presence on social media, this association will further increase the platform's reach among the South audience
With this campaign, the brand aims to reinstate its position in the market as bhujia specialists
The association reflects the bank’s ethos of adding value to the lives of countless customers
Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more
Vedix Business Head Jatin Gujrati shares that the brand will be expanding its digital sales channel further this year along with bringing 100+ new SKUs to the market
With India featuring among its top three markets, the photo and video editing platform is putting a great emphasis on the localisation of tools and content
The partnership aims to mentor start-ups working in the arena of Sports, Sports Data, Gaming and e-Sports space and create a holistic ecosystem for them
Joy Chatterjee, General Manager – Sales and Marketing, Mankind Pharma, revealed that the brand will reconsider advertising on the print medium if it shows signs of recovery
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors
Envisaged by DViO Digital, this initiative will be rolled out across digital, influencer communities and on-ground workshops
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more
In his new role, Fallon will be responsible for planning and driving business growth across branding and digital marketing
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
Conceptualised by Lowe Lintas, the TVC encourages people to take instant action against mosquito problems in their homes
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices
The two streaming platforms on earlier occasions too had been involved in banters online and grabbed the attention of audiences
The campaign film is a quirky animated take on the reactions people have when they find their favourite subs featured in the offer
Guest Column: Satish NS, the Senior VP, Marketing & Sales, Haier India, writes why and how marketers need to evolve as patterns of consumption are poised to change
Bhandari, CMO, Livspace, speaks about the #LivspaceYourSpace campaign, partnering with Girliyapa’s Mr & Mrs Season 2 and how content forms an integral part of their marketing strategy