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The partnership is set to drive AMFI’s MarTech strategy for the Mutual Fund Sahi Hai campaign
e4m Staff May 28, 2024 11:43 AM
Editor's Note: This story has been updated to include the other partners Filmfare is working with. The earlier error is regretted
Ruhail Amin May 13, 2024 11:45 AM
The mattress brand has launched new campaign titled ‘Did you sleep well’
The company has appointed The Unlock Company to carry out the identity change strategy and creative communication
e4m Staff Sep 15, 2023 12:19 PM
The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities
exchange4media Staff Jul 26, 2023 11:26 AM
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
exchange4media Staff Jul 21, 2023 9:14 AM
This innovative campaign aims to promote the multi-asset allocation fund
exchange4media Staff Jul 19, 2023 11:14 AM
The body has a member list of more than 200 advertising agencies
exchange4media Staff Apr 6, 2023 3:05 PM
The campaign #AapkeSapnoKeSarthi aims to recognize the important role that MFPs play in the financial ecosystem
exchange4media Staff Mar 29, 2023 1:44 PM
The new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign, encourages people to start investing in mutual funds through the monthly SIP route
exchange4media Staff Nov 1, 2022 2:45 PM
The launch includes four TVCs depicting how individuals from different walks of life have opted for mutual fund distribution as a profession
exchange4media Staff Jul 13, 2022 11:14 AM
The association is a voluntary self-regulatory forum of INS accredited agencies
exchange4media Staff Jul 6, 2022 11:18 AM
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
exchange4media Staff Jun 30, 2022 9:02 AM
The brand campaign is based on the premise of #ThePowerToBeYou
exchange4media Staff Jun 7, 2022 12:26 PM
The video showcases a montage of Indian characters who are all desperately trying to pick one pair but cannot do so time after time
exchange4media Staff Dec 12, 2021 10:00 AM
The first film was released during Durga Pooja and the second film is now live for Diwali
exchange4media Staff Nov 5, 2021 9:19 AM
Gangwani will be developing the brand’s editorial strategy and spearheading the rollout of new brand campaigns and events
exchange4media Staff Sep 27, 2021 12:44 PM
The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21
Sonam Saini Jun 11, 2021 9:09 AM
The campaign will be launched on a variety of platforms across multiple media, including TV, digital and in-store
exchange4media Staff May 15, 2021 8:53 AM
The audience will be able to catch other entertaining moments of the show, like red-carpet action, behind-the-stage fun performance rehearsals and more, starting at 6 pm
exchange4media Staff May 7, 2021 5:10 PM
The agency will be managing content solutions, social media management, digital campaign strategy, media planning & buying, ORM, SEO, and SEM for the brand
exchange4media Staff Apr 28, 2021 10:46 AM
Mullen Lintas will be tasked to grow loyalty for the brand and build a personal connection with consumers rather than a transactional relationship
exchange4media Staff Apr 19, 2021 4:33 PM
The awards will stream on Facebook Watch on 14th March 2021, at 7.00 PM
exchange4media Staff Mar 13, 2021 10:07 AM
However, the service will be offered only to a limited consumer base
exchange4media Staff Dec 4, 2020 3:55 PM
The unique awards show will present 30 categories ranging in various sections of comedy, drama, web-original and critics’ choice for both web series and web films
exchange4media Staff Nov 20, 2020 12:24 PM
The ten-episodic series, Filmfare Spotlight, will be hosted by Rahul Gangwani, Filmfare Digital Editor and feature stalwarts of the OTT industry
exchange4media Staff Oct 27, 2020 12:27 PM
The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best RoI on ad spends and resurrect after Covid-19 impact
exchange4media Staff Oct 23, 2020 3:51 PM
The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property
Misbaah Mansuri Oct 19, 2020 8:22 AM
Wunderman Thompson South Asia and Mirum India have retained the creative & digital mandate to extend the Investor Awareness Outreach programme for AMFI
exchange4media Staff Oct 16, 2020 6:12 PM
The virtual roundtable saw industry experts discussing ways to curb the growing menace of ad frauds in online advertising
exchange4media Staff Aug 26, 2020 9:15 AM
As part of today's virtual roundtable, the panel will look at the growing threat of ad frauds and the best ways to address it
exchange4media Staff Aug 25, 2020 9:01 AM
At the e4m eConclave, MD of Amul RS Sodhi revealed that having a diversified product portfolio and multi-channel distribution worked very well for the dairy brand during the lockdown
exchange4media Staff Aug 17, 2020 8:32 AM
The influencer campaign gives an opportunity to creators to bravely and uprightly talk about their personal battles to 'unlearn' our unreal fears and find emotional freedom
exchange4media Staff Aug 14, 2020 3:56 PM
The campaign for the online doctor consultation app talks of Rakhis embedded with QR codes, which lead users to specific pages of specialist doctors or health check-ups
exchange4media Staff Aug 11, 2020 4:31 PM
Industry experts shared insights on how to conserve ad dollars and what marketers ought to do in this post-COVID marketing environment
exchange4media Staff Jul 29, 2020 9:16 AM
As part of today's virtual roundtable, industry experts will spell out how advertisers and agencies have embraced rapidly evolving digital advertising solutions
exchange4media Staff Jul 28, 2020 8:34 AM
The video series features Bollywood’s most popular names talk about their key to happiness during the lockdown and beyond
exchange4media Staff Jun 1, 2020 4:57 PM
Among the other names who have seen an uptick in readership are - Filmfare, The Sportstar, Ananda Vikatan, Champak, Balarama and Kumudam
exchange4media Staff May 11, 2020 8:51 AM
Offering holistic ad-fraud elimination and brand safety analytics to brands across 14 countries help them take real-time actions saving millions
exchange4media Staff Mar 3, 2020 3:43 PM
The brand has leveraged the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors
exchange4media Staff Feb 24, 2020 3:40 PM
The awards show will simulcast on February 16 at 9.00 pm on Filmfare’s official Facebook page
exchange4media Staff Feb 14, 2020 12:42 PM
The award ceremony scripts a new chapter in 65 years of its legacy by hosting the ceremony in Guwahati
exchange4media Staff Feb 3, 2020 12:23 PM
Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space
Shikha Paliwal Feb 3, 2020 8:37 AM
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