mom
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Chehneet Kaur Aug 2, 2024 2:28 PM
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Chehneet Kaur Aug 1, 2024 8:52 AM
As industry leaders converge to discuss AI, digital commerce and influencer strategies, the BW Merits celebrates marketing excellence
As part of the campaign, wood-themed air conditioning units and life-size refrigerators were seen on the baggage conveyor belts with "Just Arrived" tags
e4m Staff Jun 13, 2024 11:15 AM
Momentum Conference 2024 will offer marketers and marketing enthusiasts to learn about the new rules of the game and also peek into marketing’s future facets
e4m Staff Jun 12, 2024 4:56 PM
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
e4m Staff May 21, 2024 9:01 AM
Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
Chehneet Kaur Apr 16, 2024 8:45 AM
As the world celebrates Eid al-Fitr, brands too revelled in the spirit of the festival by wishing their followers online
The brand launched #HarMaaDurga campaign on the occasion of Durga Puja
e4m Staff Oct 26, 2023 11:41 AM
Vishal Gupta and Prashant Sinha's new venture uses market-tested best practices and playbooks, empowering brands through content, community, and commerce
e4m Staff Oct 12, 2023 3:51 PM
Gratitude and respect with a side of humour were the dominant themes in the creatives put out by the brands this year
exchange4media Staff Sep 5, 2023 1:51 PM
e4m handpicks some of the creative tweets and uploads by brands
exchange4media Staff Aug 28, 2023 6:44 PM
Some of the best moment marketing posts on India's crucial lunar mission
exchange4media Staff Aug 23, 2023 4:01 PM
The brand has released a digital video campaign for the range
exchange4media Staff Aug 23, 2023 1:58 PM
Prior to this, Sengupta was with Carat as Senior Media Manager
exchange4media Staff Aug 18, 2023 11:40 AM
This is a national program aimed at supporting mom-entrepreneurs
exchange4media Staff Aug 4, 2023 11:27 AM
Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer have spawned a cultural phenomenon that refuses to die down, and brands want in on it
exchange4media Staff Jul 24, 2023 10:02 AM
In this edition of e4m's Mom Boss series, we speak to Dwibedy, Chief Investment and Trading Officer, Amplifi India, Dentsu, for her take on balancing motherhood with career
Aditi Gupta May 30, 2023 8:10 AM
As part of e4m's Mom Boss series, we speak to Balsara Vajifdar, Madison World’s Executive Director, who tells us that there's no right way to maintain a work-life balance
Aditi Gupta May 19, 2023 8:22 AM
Yagnik, CEO, MOMS Outdoor Media, spoke about the resilience of the out of home industry at the 4th edition of e4m NEONS OOH Conference 2023
exchange4media Staff May 18, 2023 1:33 PM
In e4m's MomBoss series, Jennifer Pandya, VP of Marketing at Caratlane, tells us about celebrating motherhood not only personally but also professionally
Aditi Gupta May 16, 2023 8:55 AM
Narasimhan, the VP & Head, Marketing and Communications, S Asia, Mastercard, shares what it means to be a mother and a committed professional
Aditi Gupta May 15, 2023 8:31 AM
The brand has launched a video to showcase the new interface
exchange4media Staff May 13, 2023 4:00 PM
Ahead of Mother’s Day on May 14, Saggi, Founder of BabyChakra and the Co-Founder of The Good Glamm Group, shares her journey as a working mom who believes in enjoying the small wins
Aditi Gupta May 11, 2023 8:55 AM
The campaign highlights that motherhood comes not only with selfless love & the willingness to do the best for their little ones but also with lasting body changes that deserve special care
exchange4media Staff May 9, 2023 5:32 PM
As part of our Mother’s Day series, we caught up with the Chief Marketing Officer of WOW Skin Science who shared what it takes to be on top of the job while being a mother of two
Aditi Gupta May 9, 2023 8:50 AM
Some of the best coronation-themed creatives from across the world
exchange4media Staff May 8, 2023 9:06 AM
In our countdown to Mother’s Day, which falls on May 14 this year, we start a series dedicated to the lovely moms in the industry. Today, we speak to Priti Murthy, President, GroupM Nexus India
Aditi Gupta May 8, 2023 8:45 AM
Earlier, Appaiah was the CEO and Executive Director at Innovative Foods Ltd
exchange4media Staff Feb 22, 2023 2:56 PM
A survey conducted by the company found participants hug their mothers 50% less compared to when they were children
exchange4media Staff Jan 22, 2023 2:00 PM
The brand boarded three metro trains with internal and external branding on Mumbai Metro Line 2A and 2B (DN Nagar to Anand Nagar) and Line 7 (Andheri East to Dahisar East)
exchange4media Staff Jan 19, 2023 10:51 AM
The #HeartTheHappiness campaign has been created by Ogilvy India
exchange4media Staff Dec 27, 2022 9:24 AM
Kapoor and Bhatt became parents to a baby girl on November 6
exchange4media Staff Nov 8, 2022 9:34 AM
With this development, he also became part of the company's board
exchange4media Staff Nov 1, 2022 10:53 AM
The company is also set to raise another Rs 100 crore in the next quarter
exchange4media Staff Sep 8, 2022 2:32 PM
Kumar’s last role was at Kantar India where he was a Geo Lead for consumer division in North zone
exchange4media Staff Sep 7, 2022 10:41 AM
The company will also launch its first-ever TV campaign with Sonam
exchange4media Staff Jun 7, 2022 1:22 PM
Prior to this, Bhatnagar led the brand design mandate at RK Swamy BBDO
exchange4media Staff May 30, 2022 1:14 PM
As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels
Sonam Saini May 17, 2022 8:45 AM
The message has been dedicated to the sons and daughters of India’s creative families
exchange4media Staff May 9, 2022 10:52 AM
Prior to this, Ohri has worked in Corporate Communications at Perfect Relations, Media Workshop among others
exchange4media Staff Apr 11, 2022 2:18 PM
Deshmukh has 17 years of experience in managing content for businesses at scale across platforms
exchange4media Staff Mar 9, 2022 1:35 PM
Guest Column: Anjali Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, outlines the rapid growth of moment marketing in digital era and the road ahead
Anjali Rawat Feb 24, 2022 8:33 AM
