DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Philip Jansen was Chief Executive of BT Group from 2019 to February 2024
The company notified BSE and NSE about the results of the e-voting process held on Monday, July 15
#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
Discover unique gifts, touching stories, and creative ways to show just how much Super Dads are appreciated
Prior to joining Hisense India, Pankaj Rana held leadership roles in companies like LG, Panasonic, Benq, and Reliance Retail
Conceptualized in partnership with Digitas India, part of Publicis Groupe India, the campaign enables luxury travellers to check out the sunset rating of iconic hotels
Abhijit Panse is known for his contributions to blockbuster films such as RaanBaazaar, Rege and Thackeray
During the recent Ram Mandir event, Vidgyor By Silverpush enabled participation for 150 unique advertisers on more than 24 live TV channels
On his India visit, the Co-Founder and Creative Chairman of GUT, Anselmo Ramos, engaged in a chat with admen and industry leaders on his journey, creating an independent network and much more
Anselmo Ramos, Co-Founder and the Creative Chairman at GUT, shares his thoughts on the global ad business, changing ad landscape and the recent merger with Globant
The IPO, comprising 48,12,000 equity shares, attracted a robust response from investors
The IPO is a fixed price issue of Rs 53.41 crores
While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could yield profits
#InnBaalonMeinJaanHain campaign has been created by WPP
As per Dan Taylor, Vice President, Global Ads, the changes will provide a consistent way for publishers to compare differing fees across the various technologies they use to monetize
The eCommerce firm has reported a 9% jump in revenue
The beauty brand’s advertising promotional expense grew by 50.67%
ConfirmTkt has also rolled out a campaign “Journey to the World Cup” to engage with cricket fans
The brand is also rolling out its campaign ‘’Perfecting the perfection’’ with Ravindra Jadeja
The ad has been released for Tamil Nadu and Karnataka markets
Senior executives Ashok Bindra, Sudha Natrajan and Sundar Kondur will be zonal heads for North, West and South & East, respectively
The brand releases contextual interruption marketing campaign utilizing platforms such as ZeeTV, ZEE5 and YouTube
The campaign is for Tractor Brand
WPP has conceptualised the new TVC
The TVC is for Parachute Advansed Onion Hair Oil
He will drive the company's strategic initiatives, expanding its customer base, and growing its brand presence in India
Yadav joins Hisense after a 7-year stint at OPPO
The funds raised will be used to expand the brand’s offline presence, improve product manufacturing, expand research and development
Is the first major advertising agency to go public in India
As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
With Tandon exiting Hisense, the company now plans to rejig its top management
Titled ‘The Other Obituary’, the ad features an obituary section for the flora and fauna that fell prey to human inconsideration and cruelty
The Hindu Group has once again come up with a thought-provoking campaign for World Wildlife Conservation Day (WWCD).
Amazon India was the top digital brand in terms of digital ad insertion
Industry experts explain how Decisioning can streamline the entire process of media buying, empowering advertisers with flexibility, transparency and control
The ad-tech and data analytics company had earlier announced the launch of its Initial Public Offering (IPO) of 7,80,000 shares
Dream Theatre has also been granted the rights to FIFA Under 17 Women’s World Cup 2022, FIFA World Cup 2026, and FIFA U-20 World cup Indonesia 2023
At a face value of Rs 10, the price per share will be Rs 171 to Rs 180 per equity share and will be sold in lots of 800 shares
As part of the campaign, murals have been painted across the state
The FMCG company’s advertising and sales promotion expenses stood at Rs 96.92 crore for the quarter ended June 30, 2022
The approvals permit the company to proceed with the next steps in the overall merger process
Devgn will promote right crop protection products and create awareness about their judicious usage
As per TAM AdEx Digital Advertising Quarterly Report for Jan-Mar’22, while Software category dominated Jan-Mar’22, ecom-financial services was the new entrant in the top 10 categories
Deepsense Digital manages the brand's social media and SEO marketing
The fantasy sports portal advertising expenses have gone up 35% in the same period
The company reported a net profit of Rs 2.9 crore, an increase of 255% from Rs 82.2 lakh in the previous fiscal
The total number of registered MSOs has increased to 1,763 as of March 21, 2022, from 1, 750 on December 30, 2021
Guest Column: Manas Mishra, Co-founder, Mediant, suggested that simple solutions like Cloud Telephony can improve the ROI of newspapers, challenging the AdEx shift to digital media
The ad showcases all products that the platform offers