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Monika Shergill, Vice President -Content and Policy Head, asked to appear before NCPCR on July 29
e4m Staff Jul 23, 2024 6:07 PM

Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Sohini Ganguly Jul 11, 2024 8:32 AM

Classified advertisements are also excluded from the ambit of self-declaration certificate
e4m Staff Jun 18, 2024 2:33 PM

During a keynote speech on Day 2 of Goafest 2024, Snap India head Pulkit Trivedi spoke about how Snapchat has been building a “safe and creative space” for the GenZ
e4m Staff May 30, 2024 12:32 PM

SnapChat comes on board as Goafest co-presenter; ISA and IOAA to hold sessions
e4m Staff May 23, 2024 1:36 PM

YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM

Saket Jha Saurabh was previously associated with Meta as their Director and Head of Media Partnerships
e4m Staff Apr 12, 2024 8:54 AM

Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in India
Kanchan Srivastava Feb 26, 2024 9:07 AM

NCPCR head Priyank Kanoongo wrote to Mira Chatt, Head of Government Affairs & Public Policy, India, YouTube, asking her to appear at the statutory body’s office on Jan 15
e4m Staff Jan 13, 2024 8:20 AM

Show-cause notices have been sent out to editors of several newspapers
e4m Staff Nov 25, 2023 9:26 AM

The film, which has been created in partnership with NGO MISSING, is supported by NCPCR
exchange4media Staff Aug 21, 2023 2:48 PM
The first phase of the campaign #FraudFighters, aims to drive awareness through interactive audio bytes of open-ended conversations between seniors and scammers
exchange4media Staff Aug 20, 2023 10:00 AM

His last stint was with Tata Trusts as head – corporate communications
exchange4media Staff Jul 14, 2023 4:40 PM

Biswas brings on board 31 years of professional experience in banking, telecom, insurance and media sectors
exchange4media Staff Jun 2, 2023 10:37 PM

The move is being viewed as an attempt to woo new users globally amid cut in digital ad spend and stiff competition from other social media platforms like TikTok
exchange4media Staff Apr 20, 2023 9:16 AM

Snapchat India ops doubled its revenue in FY22. While globally, it posted almost flat revenue in the December quarter
exchange4media Staff Feb 8, 2023 7:09 AM

The feature empowers parents to understand whom their kids speak to without compromising teenagers' autonomy and privacy
exchange4media Staff Oct 10, 2022 4:04 PM

The association allows Snapchatters to get ‘Golden Wings’ by using a customised lens
exchange4media Staff Oct 10, 2022 12:34 PM

Snap's GlobalWebIndex has surveyed Snapchatters to compare the platform’s unique daily audience vs. other social platforms
exchange4media Staff Aug 29, 2022 11:06 AM

At e4m TechManch 2022, Prashant Halbe, senior creative strategist, India Lead, Snap Inc, spoke about the company’s innovations in camera technology, catering to GenZ and more
exchange4media Staff Aug 18, 2022 8:41 AM

PC Musthafa, CEO and Co-founder of iD Fresh Food, has even sent out a personalized letter to apartment societies in the three cities
exchange4media Staff Aug 15, 2022 6:00 PM

Gaurav Jain, Snapchat’s Head of APAC Business Expansion, says the platform is reaching out to advertisers of all sizes across verticals like e-commerce, gaming, CPG, and M&E
Javed Farooqui Jul 14, 2022 8:11 AM

The partnership will provide clients with advocacy and communications services
exchange4media Staff Jun 20, 2022 5:28 PM

Lakhera won all 21 seats, including executive committee members
exchange4media Staff May 23, 2022 12:30 PM

Prior to EC, Bopche has worked with Prime Focus Group, Times of India Group (Print), and Times Internet
exchange4media Staff May 13, 2022 12:13 PM

Kaushik will be joining the company as Senior Director for Market Expansion from May 9
exchange4media Staff May 4, 2022 10:48 AM

The club has said press conferences will be allowed only with advanced bookings
exchange4media Staff May 4, 2022 9:44 AM

The social media company's expansion efforts in India have reached a 100M Snapchatters last year
exchange4media Staff May 2, 2022 11:01 AM

The platform has added 13 million daily active users in the quarter, the Snap Inc CEO and Co-founder said
exchange4media Staff Apr 23, 2022 7:37 AM

Conceptualised by DDB Mudra, the campaign has 5 clutter-breaking ad films
exchange4media Staff Apr 18, 2022 3:43 PM

The company reported a net profit of Rs 2.9 crore, an increase of 255% from Rs 82.2 lakh in the previous fiscal
Javed Farooqui Mar 25, 2022 8:34 AM

Guest Column: Bhatnagar – Head, Strategy and Growth Partnerships, Snapchat India, outlines how gender diversity in STEM fields can help increase productivity and performance
Juhi Bhatnagar Mar 16, 2022 8:27 AM

The highest bid in the category for the MPEG-2 58th e-auctions was at Rs 6.90 crore
exchange4media Staff Mar 10, 2022 8:17 AM

Guest Column: Durgesh Kaushik, Director of India & South Asia Market Development at Snapchat, outlines the growth of Augmented Reality and its impact on businesses
Durgesh Kaushik Feb 8, 2022 8:43 AM

Speaking to analysts during the Q4 earnings call, Chief Executive Officer and Co-Founder Evan Spiegel said the company is using its learnings in India to plan community growth in new geographies
exchange4media Staff Feb 5, 2022 8:32 AM

The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019
exchange4media Staff Jan 15, 2022 10:32 AM

The unique AR lens has been created to give PKL fans a sense of being at a real stadium that features realistic SFX like 'crowd cheering' or 'kabaddi kabaddi' in the background
exchange4media Staff Dec 21, 2021 4:58 PM

India Brand Conclave 2021: Raman, Business Expansion Lead, Snapchat India, spoke on ‘Augmented Reality - The New Business Reality’
exchange4media Staff Dec 20, 2021 1:19 PM

The IT committee told MIB that the Media Council must be equipped with statutory powers to enforce its orders where required
exchange4media Staff Dec 3, 2021 8:54 AM

Evan Spiegel, Co-Founder and CEO, Snap, said that they have made significant investments to localize the Snapchat experience for Indians, at the 2nd edition of 'Snap in India' event
exchange4media Staff Oct 27, 2021 5:10 PM

Apart from IDPCGC, the MIB has already granted registration to OTT self-regulatory bodies floated by IBDF and IAMAI
exchange4media Staff Oct 11, 2021 8:34 AM