Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
During a keynote speech on Day 2 of Goafest 2024, Snap India head Pulkit Trivedi spoke about how Snapchat has been building a “safe and creative space” for the GenZ
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in India
NCPCR head Priyank Kanoongo wrote to Mira Chatt, Head of Government Affairs & Public Policy, India, YouTube, asking her to appear at the statutory body’s office on Jan 15
The first phase of the campaign #FraudFighters, aims to drive awareness through interactive audio bytes of open-ended conversations between seniors and scammers
The move is being viewed as an attempt to woo new users globally amid cut in digital ad spend and stiff competition from other social media platforms like TikTok
At e4m TechManch 2022, Prashant Halbe, senior creative strategist, India Lead, Snap Inc, spoke about the company’s innovations in camera technology, catering to GenZ and more
Gaurav Jain, Snapchat’s Head of APAC Business Expansion, says the platform is reaching out to advertisers of all sizes across verticals like e-commerce, gaming, CPG, and M&E
Guest Column: Bhatnagar – Head, Strategy and Growth Partnerships, Snapchat India, outlines how gender diversity in STEM fields can help increase productivity and performance
Guest Column: Durgesh Kaushik, Director of India & South Asia Market Development at Snapchat, outlines the growth of Augmented Reality and its impact on businesses
Speaking to analysts during the Q4 earnings call, Chief Executive Officer and Co-Founder Evan Spiegel said the company is using its learnings in India to plan community growth in new geographies
The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019
The unique AR lens has been created to give PKL fans a sense of being at a real stadium that features realistic SFX like 'crowd cheering' or 'kabaddi kabaddi' in the background
Evan Spiegel, Co-Founder and CEO, Snap, said that they have made significant investments to localize the Snapchat experience for Indians, at the 2nd edition of 'Snap in India' event