BMC OOH Policy: IOAA contemplates legal recourse saying existing policy valid till 2031
The media owners argue the BMC can’t bring a new policy for eight more years
policy
Railways objects to BMC’s OOH draft policy, says it shouldn't be under its ambit
BMC’s draft policy refers to Railways at many places
Extend feedback timeline from 2 weeks to 2 months: IOAA to BMC
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
BMC OOH policy risks clutter, impacts aesthetics & may fall short on safety: Media owners
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
City traffic police NOC for hoardings put on hold
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs
We meant OOH owners not advertisers, says BMC
Following e4m’s report about the ad industry’s concerns about the new BMC OOH policy, the civic body has clarified that in case of accidents OOH owners who will be held responsible and not advertisers
Adland in panic as BMC draft policy puts onus on advertisers, not OOH media owners
ISA and AAAI members say they are alarmed over the new provisions; the civic body has been silent so far
In case of accidents, OOH advertisers to be solely liable: BMC
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
BMC likely to completely restrict digital video hoardings
e4m reported on July 17 that BMC was contemplating banning of video ads on DOOH
National Broadcast Policy: MIB to meet stakeholders over TRAI recommendations
The ministry will be meeting various departments and stakeholders separately from mid-July
BMC’s new OOH policy: Media owners raise red flags
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
TRAI’s multiple rating agencies push: Will TAM finally get lucky?
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
NBP: TRAI silent on OTT regulation & data privacy?
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth of the sector, say experts
TRAI for creating multiple rating agencies with ‘proactive role of govt’
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Upgrade DD FreeDish to an addressable system: TRAI
In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish
Regulatory practices must allow freedom to utilise emerging tech in broadcasting: TRAI
As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window clearances to ensure ease of doing business and enhance investments
TRAI releases recommendations on National Broadcast Policy
The Authority had floated a pre-consultation paper on 21st September 2023, to elicit the issues needed to be considered for the formulation of ‘National Broadcasting Policy’
BMC’s draft policy for billboards to cover ads on biz premises, skywalks, balloons: Report
The draft will also encompass guidelines for digitised hoardings following complaints by citizens and motorist
Policybazaar upholds promise of swift claim assistance in new campaign
The ad films are set to go live across various media channels
National Broadcast Policy must not hurt creative freedom: Industry tells TRAI
At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create a level playing field
Industry bodies offer feedback on 'restrictive' National Broadcasting Policy to TRAI
Media bodies like IBDF, NBDA and IAMAI reportedly raised several concerns about the National Broadcasting Policy consultation paper released in April
‘TV is the largest reach medium in India’
Samir Sethi, Head of Brand Marketing, Policybazaar, talks about his brand journey, ways to connect with audiences, advertising during elections and more
TRAI will finalise National Broadcast Policy by May-end: Anil Kumar Lahoti
Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in the industry
National Broadcast Policy: Not addressing real concerns of the sector?
Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry concerns
TRAI suggests introduction of more ratings agencies to encourage healthy competition
In the consultation paper for National Broadcast Policy, TRAI expressed concerns about sole reliance on BARC for ratings
TRAI releases consultation paper on formulation of National Broadcasting Policy 2024
According to TRAI, the consultation paper raises questions about policy and regulatory measures
TRAI to issue consultation paper on broadcast policy soon: Anil Kumar Lahoti
At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is ready with a detailed consultation paper
AVGC policy will facilitate investments and foster innovation in India: Sanjay Jaju
Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Govt of India, spoke at FICCI Frames 2024, about the pivotal role of Indian M&E and the various government initiatives to bolster it
‘Govt will take up billing issue with Google for long-term solution’
Union Minister Rajeev Chandrasekhar gave the assurance to companies affected by Google's move to delist some apps from Play Store during a virtual interaction on Monday
Should marketers be worried about Meta's updated targeting policy?
By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal on advertisers
Policybazaar shows the human side of the claim process
The two-film campaign shows the emotional aspects of what goes behind every claim
PolicyBoss.com appoints Satkam Divya as Chief Business Officer, Digital
Satkam will be positioned in PolicyBoss’s office in Delhi
Pre-consultation on broadcasting policy: TRAI extends deadline for comments to Nov 7
The earlier deadline was Oct 31
SML Digital to launch thesecretariat.in, Rajesh Mahapatra named Editor-in-Chief
The portal, focused on demystifying governance and government policy, is expected to go live on November 1
Policybazaar brings back Kapil Sharma in its humorous new brand campaign
Sharma will be seen educating customers about the benefits of comparing and buying insurance in his signature comic style
TRAI extends last date of submission on National Broadcasting Policy
The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023
Policybazaar shines with 9 metals at Pitch BFSI Marketing Awards 2023
The brand won 9 metals across categories - 3 gold and 6 silver
Pitch BFSI Marketing Awards 2023: Policybazaar takes home ‘Brand of the Year’ title
The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI
Sreenivasa Reddy quits Microsoft, joins Google as Head of India Public Policy
Reddy, who was Microsoft’s Senior Director - Mixed Reality Engineering and Head of XR regulatory affairs, APAC & MEA, joins Google at a time when the tech major is facing antitrust challenges
TRAI releases pre-consultation paper for inputs on ‘National Broadcasting Policy’
Written comments have been invited from the stakeholders by October 10, 2023
Delhi HC refuses to restrain use of Policybazaar trademarks on Google Adwords
The court said prima facie, there was no evidence of trademark infringement
Truth: The weight of responsibility
Guest Column: Dr. Srinath Sridharan, Author, Policy Researcher & Corporate Advisor, writes why the responsibility of upholding truth lies not only with journalists but also individuals & institutions
'CTV is the sweet spot between digital and television'
Panellists at the e4m TV First Conference shared their perspectives on how connected TV is the essential link between digital and traditional mediums
Budget 2023: National Data Governance Policy to be brought out
As per the FM, the policy will push innovation and research by start-ups and academia
Policybazaar named ‘Advertiser of the Year’ at e4m Prime Time Awards
The insurance company won 3 gold, 1 silver and 1 bronze metals for its impressive content marketing campaigns across categories
e4m Prime Time Awards: Madison Media & Policybazaar take home big honours
Mindshare, Tata Digital, Network18 and ZEEL among other key winners
Media Mantra announces inclusive leave policy for the new year
Employees of the company can avail themselves of leaves for a wide variety of reasons from pursuing new hobbies to spending quality time with family
AVGC draft policy released: Focus on Indian content
The government has also decided to showcase the potential of the sector via a campaign
Elon Musk asks Twitter: 'Should I step down?'
Musk promised that going forward all policy changes in the organisation will be decided through vote
We are on the journey of moving from transaction to trust: Sarbvir Singh
The CEO of Policybazaar took the stage at Pitch BrandTalk to share insights on the brand’s consumer-centric approach