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Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Shantanu David Jul 31, 2024 9:10 AM
The global outage that affected Microsoft’s Azure cloud and Microsoft 365 services has hit businesses, banks and flights across the world
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Shantanu David Jul 16, 2024 9:33 AM
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of display options for different timespans
Shantanu David Jul 15, 2024 8:42 AM
Pinkvilla’s awards extravaganza, which has been enchanting global audiences since 2022, is set to radiate in a new and captivating format
NATIVE CONTENT Feb 13, 2024 10:00 AM
Pinkvilla’s glamorous awards soiree which captivated almost 1.3 billion viewers in 2023, now geared up to sparkle in a new avatar
NATIVE CONTENT Jan 8, 2024 10:01 AM
A panel of experts at the e4m Screenage Conference deliberated on how AI has been transforming the art of storytelling
At the e4m Screenage Conference, marketers shared their e-commerce journeys and strategies
e4m Staff Dec 1, 2023 12:09 PM
At the e4m Screenage Conference, experts deliberated on how brands should make use of location-based marketing, and the required outlook for the best use of this data
e4m Staff Dec 1, 2023 10:50 AM
Influencers at the e4m Screenage Conference spoke about their content journey and how they were keeping up with the ever-changing world of algorithms
Industry leaders discussed the many transformations in mobile advertising and how brands can leverage them in the digital space at the Screenage conference
e4m Staff Nov 30, 2023 8:57 AM
The Founder and CEO of Humans of Bombay spoke about 'the magic of authentic storytelling' at the e4m Screenage Conference 2023
e4m Staff Nov 30, 2023 8:50 AM
The MD & CEO of Colgate Palmolive engaged in a fireside chat with Nawal Ahuja, Co-Founder, exchange4media, at the e4m Screenage Conference 2023 on the power of cross-platform marketing and much more
e4m Staff Nov 30, 2023 8:28 AM
The Head of Alexa Monetization, Amazon India, spoke at e4m Screenage Conference 2023 on how voice tech could be a game-changer for brands
e4m Staff Nov 29, 2023 2:35 PM
Industry heads and experts to deliberate on data-driven insights, ethical marketing practices, fusion of creativity and technology, and the impact of emerging technologies
e4m Staff Nov 29, 2023 8:25 AM
The Managing Director of Colgate-Palmolive India will engage in a fireside chat with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & exchange4media
e4m Staff Nov 28, 2023 9:26 AM
One can initiate screen sharing by clicking on the ‘Share’ Icon and choosing between sharing a specific application or sharing the entire screen
exchange4media Staff Aug 9, 2023 4:33 PM
Devika Sharma, Director - APAC O&O Business, InMobi, delivered the keynote address in which she spoke about creating content that captivates
exchange4media Staff Nov 30, 2022 8:35 AM
e4m Screenage Conference 2022 saw industry heads share interesting instances when they used technology to innovatively promote their brands
exchange4media Staff Nov 25, 2022 8:51 AM
At e4m Screenage Conference 2022, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, shared interesting insights as part of an address on ‘Meet The Screenagers’
exchange4media Staff Nov 25, 2022 8:49 AM
At e4m Screenage Conference 2022, Girish Kalyanaraman, Vice President and Brand Operations Leader, Indian subcontinent, Procter & Gamble, spoke on ‘Making Mobile Technologies Work for Brands’
exchange4media Staff Nov 23, 2022 4:53 PM
Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'
exchange4media Staff Nov 23, 2022 2:05 PM
Vishakha R M, Managing Director & CEO, IndiaFirst Life Insurance, spoke about ‘AI in Marketing: Pros & Cons’ at the e4m Screenage Conference 2022
exchange4media Staff Nov 23, 2022 1:14 PM
Dolly Jha, MD, Nielsen Media-India, and Prithvi Raj, Director - Strategic Media Client Leader, Nielsen India, spoke at the e4m Screenage Conference 2022 on the prospects of 5G in the Indian market
exchange4media Staff Nov 23, 2022 8:17 AM
At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
exchange4media Staff Nov 22, 2022 4:18 PM
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of independence" programmatically
exchange4media Staff Aug 17, 2022 3:28 PM
Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to attract customers and ensure they are not annoyed or overwhelmed
Shantanu David Aug 2, 2022 8:30 AM
DBase4Media will connect brands worldwide to Screenvision’s recently launched audience network
exchange4media Staff Jun 17, 2022 12:23 PM
Brands are perfecting discoverability, unleashing their potential, and engaging with their target audience via impactful campaigns through InMobi’s lock screen advertising platform, Glance
exchange4media Staff Nov 25, 2021 8:31 AM
At Screenage 2021, Kelly Kokonas, EVP, Global Data for Starcom Publicis Groupe, spoke on ‘Emerging Role of Mobile in Consumer Experiences and Identity Resolution’
exchange4media Staff Oct 29, 2021 4:34 PM
This partnership will help bring realme users a high-quality content experience on lock screen, enabling Glance to further expand its presence in India & Indonesia
exchange4media Staff Oct 28, 2021 2:37 PM
A panel comprising Kosal Malladi, Ajay Dhyani, Siddharth Dabhade, Prajwalita Borah, Juhi Singh and Kirtiman Kohli discussed the next wave of mobile growth
exchange4media Staff Oct 28, 2021 1:32 PM
At Screenage 2021, Banerjee, Head of GPay & NBU Marketing, Google Pay, spoke on ‘Building user preference in a world of “transactions’
exchange4media Staff Oct 27, 2021 5:46 PM
Native advertising has not picked up due to the lack of the right kind of inventory & format, said Ahtesham Ali, NDTV and Tanushree Radhakrishnan, GroupM, in a fireside chat with Amit Yadav PubMatic
exchange4media Staff Oct 27, 2021 5:17 PM
At Screenage 2021, Vipul Chawla, President, Pizza Hut International (Yum Brands), shares his thoughts about improving the mobile app experience by putting the customer at the heart of the product
exchange4media Staff Oct 26, 2021 8:49 AM
Screenage 2021: Sunayan Mitra, Director Coffee & Beverages, Nestle, South Asia Region, spoke about fingertip marketing
exchange4media Staff Oct 25, 2021 8:52 AM
Hood, VP - Emerging Technologies, WPP, delivered the keynote address on 'Our digital future,' at e4m Screenage 2021
exchange4media Staff Oct 25, 2021 8:43 AM
Ritu Mehrotra, Regional Manager – South Asia, Booking.com delivered a special address on 'Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19,' at e4m’s Screenage 2021
exchange4media Staff Oct 23, 2021 8:30 AM
An august panel of experts discussed creating mobile experiences to keep the consumers spending
exchange4media Staff Oct 23, 2021 8:16 AM
The virtual conference will comprise keynote sessions, fireside chats, panel discussions and speaker sessions
exchange4media Staff Oct 22, 2021 8:42 AM
What do OTT platforms stand to gain from an aggregator? Dasgupta, the co-founder of ScreenHits TV, explains
Javed Farooqui Sep 7, 2021 8:27 AM
U.S. & UK streaming aggregator ScreenHits TV has formed its first joint venture partnership with Dasgupta & Gupta to oversee its expansion in the critical market
exchange4media Staff Aug 25, 2021 2:39 PM
Interested parties are being offered the opportunity to acquire regional or worldwide public screening rights
exchange4media Staff Aug 11, 2021 5:35 PM
Commenting on the association, Vikram Tanna, COO, Mzaalo said that they are thrilled to partner with SpiceJet to offer seamless access of our wide-ranging content to on-the-go consumers
exchange4media Staff Jan 19, 2021 12:27 PM
The Shorts icon will be placed to the top or bottom row of the mobile app to make it easier for users to tap and watch Shorts on YouTube
exchange4media Staff Dec 26, 2020 8:26 AM
The campaign by Lowe Lintas is based on vivo's study, which showed a correlation between increased screentime and impaired physical and mental wellbeing
exchange4media Staff Dec 19, 2020 8:40 AM
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth
exchange4media Staff Dec 17, 2020 6:55 PM
Location Media Xchange, the supply-focussed arm of Moving Walls, is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India
exchange4media Staff Nov 30, 2020 11:27 AM
