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Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed
Aditi Gupta May 3, 2024 8:15 AM
The initiative was based on the insight that while India has the most number of enrollments in STEM education, the conversion of women who actually get into the workstream after that is just 17%
Sohini Ganguly Mar 8, 2024 1:24 PM
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
e4m Staff Feb 21, 2024 4:10 PM
Olay’s #STEMTheGap digital film pays homage to India's female luminaries like Dr Anandibai Joshi, Kamala Sohonie, Dr Janaki Ammal, Kalpana Chawla, among others
Chokshi has been appointed TATA Advanced Systems Limited, Corporate Communication Head
exchange4media Staff Sep 6, 2023 7:11 PM
At the e4m NewsNext Summit, industry leaders came together to deliberate on the alternate revenue streams for news channels
exchange4media Staff Aug 28, 2023 2:44 PM
As per reports, the Uday Shankar and James Murdoch-promoted company has acquired a further 2.89% stake in the media company
exchange4media Staff Aug 22, 2023 9:25 AM
In a recent advisory, the ministry has directed satellite TV channels/broadcasters not to provide signals to the two MSOs – 9 Star Digital Cable Network and M/s Top Ten Cable Network
exchange4media Staff Jul 17, 2023 11:50 AM
Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones
exchange4media Staff May 11, 2023 11:36 AM
Kukreja’s last role was as Managing Director of Marigold Park Capital Advisors (formerly Lupa Systems, India)
exchange4media Staff May 3, 2023 12:11 PM
The report examines major shifts and outlines best practices in investment strategies
exchange4media Staff Mar 10, 2023 12:51 PM
Speaking at the Subhas Ghosal Memorial Lecture, the Chairman and Editor-in-Chief of India Today Group expressed his concerns about the BARC rating mechanism
exchange4media Staff Oct 8, 2022 1:03 PM
In its statement, the regulator said that the proposed merger is not likely to impact competition negatively
exchange4media Staff Sep 20, 2022 10:47 AM
Matsushita has wide-ranging experience and expertise in mechanical system engineering
exchange4media Staff Jul 14, 2022 2:29 PM
WebEngage will power Adani Group’s digital transformation journey across its six consumer-facing businesses
exchange4media Staff May 13, 2022 11:17 AM
The partnership is set to form one of the largest TV and digital streaming companies in the country
exchange4media Staff Apr 28, 2022 7:17 AM
Guest Column: Bhatnagar – Head, Strategy and Growth Partnerships, Snapchat India, outlines how gender diversity in STEM fields can help increase productivity and performance
Juhi Bhatnagar Mar 16, 2022 8:27 AM
Guest Column: Suresh Narayanan, Chairman and Managing Director, Nestlé India, writes on the modern-day scenario for spice farmers in the country
Suresh Narayanan Mar 10, 2022 8:34 AM
According to Analysis by Oxford Economics, the YouTube creative ecosystem also supported 6,83,900 jobs
exchange4media Staff Mar 5, 2022 8:18 AM
The new firm will invest in media and consumer technology opportunities in Southeast Asia, with a particular focus on India, said the duo in a statement
exchange4media Staff Feb 10, 2022 8:42 AM
The system will be available in 15 markets, including India
exchange4media Staff Dec 11, 2021 7:56 AM
Investment company Lupa India is set up by James Murdoch, former chief executive officer of 21st Century Fox, with a focus on media, education and healthcare, said media reports
exchange4media Staff Dec 4, 2021 6:53 PM
#ShagunKeShares campaign intends to spread awareness about a special one-hour Muhurat Trading among new investors
exchange4media Staff Nov 6, 2021 6:00 PM
The ministry has sought replies from 16 organisations and industry bodies
exchange4media Staff Sep 21, 2021 7:57 AM
The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach
Sonam Saini & Tasmayee Laha Roy Aug 24, 2021 8:47 AM
Recently launched Hindi news channel has signed 12 sponsors so far
exchange4media Staff Jul 30, 2021 4:32 PM
Brut is a global media brand that creates digital video content for those aged 18-35 years
exchange4media Staff Jul 1, 2021 2:56 PM
The firm plans to use an external fundraiser for the fund-raising drive. Lupa Systems is helmed by former Star Sports CEO Nitin Kukreja. Lupa Systems has offices in New York and Mumbai
exchange4media Staff Jun 21, 2021 4:55 PM
MediaCom Creative Systems is being rolled out globally across the entire MediaCom network
exchange4media Staff Apr 24, 2021 8:12 AM
Citing its agreement with IAMAI, the advertising body opposed the notice served by INS to include digital billing through the MRV review process
exchange4media Staff Mar 22, 2021 11:55 AM
Genius Inside will expand leadership training organization Priya Kumar’s Training Systems’ digital presence globally
exchange4media Staff Mar 10, 2021 6:06 PM
As digital advertising has already surpassed print media and is on course to reach the same level as TV, the chorus for accountability and transparency is growing louder
Javed Farooqui Feb 10, 2021 8:30 AM
A look at Visa’s successful campaign that innovatively used Paytm Ads, which saw over 250K enrolments for its Safe Click feature in just 45 days
exchange4media Staff Dec 11, 2020 8:32 AM
The MIB has proposed to adopt certain recommendations on four issues in respect of platform services offered by MSOs
exchange4media Staff Dec 7, 2020 5:23 PM
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions
Ritika Raj Dec 2, 2020 1:45 PM
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
Noel Dsouza Nov 30, 2020 8:49 AM
The ad film for the CARS24’s Unique Bidding System has been launched on television and on social media pages of the brand
exchange4media Staff Oct 24, 2020 8:52 AM
Abbas, Managing Director, Encompass and President EEMA, on the initiatives taken to get the experiential industry back on track and new strategies for the events ecosystem
exchange4media Staff Oct 17, 2020 1:05 PM
Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run
Debraj Tripathy Oct 14, 2020 9:17 AM
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Noel Dsouza Sep 28, 2020 8:35 AM
Swaroop, former Secretary, School Education & Coal, was speaking to Kailashnath Adhikari, MD, Governance Now, in a webinar organized by the public policy and governance analysis platform
exchange4media Staff Sep 4, 2020 5:23 PM
According to FB, the iPhone operating system changes will disproportionately affect Audience Network given its heavy dependence on app advertising
exchange4media Staff Aug 28, 2020 12:16 PM
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Noel Dsouza Jul 24, 2020 8:54 AM
Guest Column: Kim Walker, Chairman of Aprais, writes today’s marketers and their communications partners need an accurate and reliable basis more than ever
Kim Walker Jul 15, 2020 1:58 PM
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
Noel Dsouza Jul 6, 2020 8:34 AM
Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo
Anoop Karumathil Melethil Jul 2, 2020 1:43 PM
A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry
Noel Dsouza Mar 20, 2020 8:42 AM
The report also revealed that India will have 966 million total mobile users by 2023, up from 763 million in 2018
exchange4media Staff Feb 18, 2020 8:06 PM
‘Mobile Marketing Ecosystem Report 2020’ delves into trends impacting consumers and marketers, and highlights why it’s necessary to go beyond traditional realms of digital marketing
exchange4media Staff Feb 18, 2020 1:52 PM
