As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed
The initiative was based on the insight that while India has the most number of enrollments in STEM education, the conversion of women who actually get into the workstream after that is just 17%
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
Olay’s #STEMTheGap digital film pays homage to India's female luminaries like Dr Anandibai Joshi, Kamala Sohonie, Dr Janaki Ammal, Kalpana Chawla, among others
Chokshi has been appointed TATA Advanced Systems Limited, Corporate Communication Head
At the e4m NewsNext Summit, industry leaders came together to deliberate on the alternate revenue streams for news channels
As per reports, the Uday Shankar and James Murdoch-promoted company has acquired a further 2.89% stake in the media company
In a recent advisory, the ministry has directed satellite TV channels/broadcasters not to provide signals to the two MSOs – 9 Star Digital Cable Network and M/s Top Ten Cable Network
Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones
Kukreja’s last role was as Managing Director of Marigold Park Capital Advisors (formerly Lupa Systems, India)
The report examines major shifts and outlines best practices in investment strategies
Speaking at the Subhas Ghosal Memorial Lecture, the Chairman and Editor-in-Chief of India Today Group expressed his concerns about the BARC rating mechanism
In its statement, the regulator said that the proposed merger is not likely to impact competition negatively
Matsushita has wide-ranging experience and expertise in mechanical system engineering
WebEngage will power Adani Group’s digital transformation journey across its six consumer-facing businesses
The partnership is set to form one of the largest TV and digital streaming companies in the country
Guest Column: Bhatnagar – Head, Strategy and Growth Partnerships, Snapchat India, outlines how gender diversity in STEM fields can help increase productivity and performance
Guest Column: Suresh Narayanan, Chairman and Managing Director, Nestlé India, writes on the modern-day scenario for spice farmers in the country
According to Analysis by Oxford Economics, the YouTube creative ecosystem also supported 6,83,900 jobs
The new firm will invest in media and consumer technology opportunities in Southeast Asia, with a particular focus on India, said the duo in a statement
The system will be available in 15 markets, including India
Investment company Lupa India is set up by James Murdoch, former chief executive officer of 21st Century Fox, with a focus on media, education and healthcare, said media reports
#ShagunKeShares campaign intends to spread awareness about a special one-hour Muhurat Trading among new investors
The ministry has sought replies from 16 organisations and industry bodies
The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach
Recently launched Hindi news channel has signed 12 sponsors so far
Brut is a global media brand that creates digital video content for those aged 18-35 years
The firm plans to use an external fundraiser for the fund-raising drive. Lupa Systems is helmed by former Star Sports CEO Nitin Kukreja. Lupa Systems has offices in New York and Mumbai
MediaCom Creative Systems is being rolled out globally across the entire MediaCom network
Citing its agreement with IAMAI, the advertising body opposed the notice served by INS to include digital billing through the MRV review process
Genius Inside will expand leadership training organization Priya Kumar’s Training Systems’ digital presence globally
As digital advertising has already surpassed print media and is on course to reach the same level as TV, the chorus for accountability and transparency is growing louder
The two have previously partnered for Star India
A look at Visa’s successful campaign that innovatively used Paytm Ads, which saw over 250K enrolments for its Safe Click feature in just 45 days
The MIB has proposed to adopt certain recommendations on four issues in respect of platform services offered by MSOs
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
The ad film for the CARS24’s Unique Bidding System has been launched on television and on social media pages of the brand
Abbas, Managing Director, Encompass and President EEMA, on the initiatives taken to get the experiential industry back on track and new strategies for the events ecosystem
Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Swaroop, former Secretary, School Education & Coal, was speaking to Kailashnath Adhikari, MD, Governance Now, in a webinar organized by the public policy and governance analysis platform
According to FB, the iPhone operating system changes will disproportionately affect Audience Network given its heavy dependence on app advertising
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Guest Column: Kim Walker, Chairman of Aprais, writes today’s marketers and their communications partners need an accurate and reliable basis more than ever
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo
A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry