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The account will be managed by Team Pumpkin's dedicated team based in Kolkata
Shekhar Tewari, CEO, Modenik Lifestyle, talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more
Simran Sabherwal & Ritika Raj Jun 28, 2024 2:08 PM
The brand, published by RPSG Lifestyle Media, will launch later this year
e4m Staff Jun 24, 2024 10:45 AM
The impressive wins for India came across two categories - Outdoor and Health & Wellness
Mansi Sharma Jun 18, 2024 7:14 AM
CEO Sunil Sethi has formally retired from his post as the Executive Chairman
e4m Staff May 28, 2024 2:58 PM
In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious proved to be a differentiator
Simran Sabherwal Apr 16, 2024 8:31 AM
Renowned personalities such as Prosenjit Chatterjee, Rituparna Sengupta, Abir Chatterjee, Jisshu Sengupta, Srijit Mukherjee, Ankush Hazra, graced the occasion
Pinkvilla’s awards extravaganza, which has been enchanting global audiences since 2022, is set to radiate in a new and captivating format
NATIVE CONTENT Feb 13, 2024 10:00 AM
In new film, Saffola Gold urges consumers to take a “Roz Ka Healthy Step”
e4m Staff Feb 12, 2024 3:39 PM
The appointment process for the Editor-in-Chief and other senior positions are underway
e4m Staff Feb 9, 2024 11:59 AM
Prior to this, Altamash Khan was with Kellogg Company as Digital & Content Marketing Lead
e4m Staff Jan 25, 2024 5:37 PM
RPSG Lifestyle Media has appointed Jabir Merchant as Chief Revenue Officer
e4m Staff Jan 12, 2024 8:54 AM
Tejus Jose will be overseeing operations for 21 hotels located across 14 cities
Pinkvilla’s glamorous awards soiree which captivated almost 1.3 billion viewers in 2023, now geared up to sparkle in a new avatar
NATIVE CONTENT Jan 8, 2024 10:01 AM
The launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space
e4m Staff Oct 19, 2023 6:50 PM
Mehta has been appointed Editor-At-Large- Luxury & Lifestyle Division, India Today Group, and Editor, Brides Today
exchange4media Staff Sep 4, 2023 6:19 PM
She was associated with the channel for close to six years
exchange4media Staff Aug 12, 2023 1:11 PM
This strategic partnership will provide ILH's Diamond Members a unique opportunity to publish two podcast episodes per week
NATIVE CONTENT Jul 11, 2023 4:16 PM
The second edition made waves on the digital front, establishing a fresh benchmark for style-based awards in the country
NATIVE CONTENT Jun 8, 2023 10:55 AM
His previous stint was with Lenskart as Lead – Public Relations
exchange4media Staff Apr 17, 2023 4:18 PM
The style fiesta turned up the heat on the pink carpet and the internet alike
NATIVE CONTENT Apr 11, 2023 10:00 AM
The Pinkvilla Style Icons awards, which garnered a whopping digital reach of over 1 billion in its maiden edition, is set to return for a bigger and grander second edition
NATIVE CONTENT Feb 22, 2023 11:06 AM
Mashruwala, Business Head, Viacom18 LIVE, shared that the music festival has already onboarded multiple partners including Budweiser, Nexa and JBL
exchange4media Staff Feb 17, 2023 9:10 AM
The hottest red-carpet event, which garnered a reach of 1 billion in its maiden edition in 2022, is ready to shine brighter than ever in its second edition
NATIVE CONTENT Feb 1, 2023 11:31 AM
Created and conceptualised by Dabur Amla and Schbang, the campaign #StrongHairStrongerYou shines light on the societal labelling of women based on their hairstyle
exchange4media Staff Jan 29, 2023 10:00 AM
The account has been won after a competitive multi-agency pitch
exchange4media Staff Jan 5, 2023 6:30 PM
The partnerships are meant to draw Rs 1,500 crore-plus annual revenue run-rate over the next 12 months
exchange4media Staff Nov 28, 2022 3:30 PM
The campaign has two 15-second digital-only films conceptualized by Wunderman Thompson, Bangalore
exchange4media Staff Oct 2, 2022 4:00 PM
Kalra spearheads HT’s lifestyle initiatives, including flagship properties India’s Most Stylish and HTCity 30under30
exchange4media Staff Aug 3, 2022 7:44 PM
The magazine has been created in collaboration with Southern Railways
exchange4media Staff Jul 7, 2022 5:24 PM
The event was attended by several celebrities from the world of fashion and cinema
exchange4media Staff Jun 21, 2022 3:30 PM
With this campaign, the kitchenware brand draws a parallel between healthy cookware and good health
exchange4media Staff Jun 11, 2022 8:14 AM
The account will be handled by the agency’s Bangalore Office
exchange4media Staff Apr 27, 2022 12:42 PM
Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more
Ritika Raj Apr 7, 2022 8:38 AM
The maiden edition of the awards will be presented on 4th June at JW Marriott, Juhu, Mumbai
exchange4media Staff Mar 10, 2022 12:20 PM
Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition & the road ahead
Ritika Raj Mar 2, 2022 8:47 AM
The Style Squad aims to build better monetization opportunities, connecting influencers with brands at scale
exchange4media Staff Feb 22, 2022 11:16 AM
The brand through this campaign aims to change the narrative for a ‘woke’ audience and encourage the proper use of fine fragrances
exchange4media Staff Dec 25, 2021 5:00 PM
Style Cast is the go-to fashion destination for Gen-Z shoppers, offering them a one-of-a-kind shopping experience
exchange4media Staff Dec 8, 2021 3:37 PM
His previous stint was with brands like Amway India and Avon
exchange4media Staff Dec 2, 2021 12:44 PM
The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle
Simran Sabherwal & Mansi Sharma Oct 5, 2021 8:11 AM
Dahiya, CEO - Times Lifestyle Enterprise, and Director - Brand Extension, BCCL, will continue to be with the group till mid-November
exchange4media Staff Sep 27, 2021 11:41 AM
In his special address, Vishak Kumar, CEO - Madura Fashion & Lifestyle, Aditya Birla Fashion & Retail Ltd., spoke about 'Is your brand future proof,' at the Pitch CMO Summit 3.0
exchange4media Staff Sep 27, 2021 8:47 AM
As part of the collaboration, the brand welcomes Dutt fans to share best captions for his post with Villain
exchange4media Staff Sep 22, 2021 12:06 PM
