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For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?
The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April
e4m Staff Jun 22, 2026 11:38 AM
Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account
e4m Staff Jun 18, 2026 6:46 PM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
e4m Staff Jun 18, 2026 9:57 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
e4m Staff Jun 18, 2026 9:56 AM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
e4m Staff Jun 18, 2026 9:10 AM
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
e4m Staff Jun 17, 2026 12:39 PM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
e4m Staff Jun 17, 2026 11:38 AM
Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia
e4m Staff Jun 17, 2026 10:32 AM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 17, 2026 10:11 AM
Industry stakeholders have until July 27 to submit comments on the draft framework
e4m Staff Jun 17, 2026 10:07 AM
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
e4m Staff Jun 17, 2026 10:02 AM
Geopolitical conflicts abroad can ripple into India’s property market, driving up costs and unsettling sentiment.
In India, October saw steady progress with new highway launches, NHAI’s tunnel breakthrough, bullet-train bridge milestones and Indian Railways’ regional connectivity pushes across multiple corridors.
e4m Staff Mar 13, 2026 5:00 PM
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
e4m Staff Jan 22, 2026 11:43 AM
As per an ET report, Tata Sons Group Chairman N Chandrasekaran is in talks with global airline chiefs and is exploring a leadership overhaul at Air India
Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Chehneet Kaur Sep 9, 2024 9:03 AM
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
Tata Play removed Sony TV's linear channels from its bouquets on August 1, saying they were restructuring their channel bouquets by removing less-watched channels
e4m Staff Aug 23, 2024 8:54 AM
The report by Havas CX India lists three defining elements of customer experience that drive satisfaction
e4m Staff Aug 22, 2024 9:04 AM
Prior to this, Mahalakshmi Iyer was Associate Director – Brand Marketing at the company
e4m Desk Aug 20, 2024 12:09 PM
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh
Shubhranshu Singh Aug 19, 2024 3:12 PM
The new Tata Tea Agni TVC by Media Monks India highlights the daily contributions of homemakers who are driven by boundless passion and indomitable spirit
e4m Staff Aug 16, 2024 3:30 PM
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media and culture in the age of AI
e4m Staff Aug 14, 2024 8:57 AM
The platform has launched Tata Play Superhit Serials, a value-added services that brings back top shows of the 2000s
e4m Staff Aug 13, 2024 2:42 PM
The guidelines aim to enhance collaboration and operational efficiency across the PR industry
e4m Staff Aug 13, 2024 11:46 AM
The film spotlights India's milestones from the Green Revolution of Punjab that bolstered India's grain self-sufficiency to Delhi’s 1982 Asian Games that heralded the start of colour TV revolution
e4m Staff Aug 10, 2024 8:28 AM
Prior to this, Yashwant Kumar was the Senior Director - Head of Customer Retention, Merchandising and E-commerce Sale Events
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
Sohini Ganguly Aug 5, 2024 9:11 AM
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
Sohini Ganguly Aug 5, 2024 8:44 AM
Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly
Aditi Gupta Aug 1, 2024 6:41 PM
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Sonam Saini Jul 23, 2024 9:27 AM
At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital
e4m Staff Jul 22, 2024 9:18 AM
Thomas is a seasoned communications professional with over 26 years of experience
e4m Staff Jul 17, 2024 3:17 PM
Prior to this, Mitali Maheshwari was the National Brand Marketing Manager at Red Bull India
e4m Staff Jul 12, 2024 3:44 PM
The product is being launched as a companion app under the name Akash Go
e4m Staff Jul 11, 2024 10:38 AM
Tata Motors has sent out multiple briefs to agencies
Chehneet Kaur & Sohini Ganguly Jul 2, 2024 11:33 AM
At the e4m India PR and Corporate Communication Conference, experts shared insights on whether purpose-led campaigns are impactful for business
As per reports, the company's DTH business has suffered a net loss of Rs 247 crore this fiscal
The other key winners include Aaj Tak Radio, Fever FM, Big FM, Music Broadcast Limited, Gulf Oil, Bank of Baroda and Axis Bank
e4m Staff Jun 26, 2024 10:36 PM