From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
As per an ET report, Tata Sons Group Chairman N Chandrasekaran is in talks with global airline chiefs and is exploring a leadership overhaul at Air India
Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
Tata Play removed Sony TV's linear channels from its bouquets on August 1, saying they were restructuring their channel bouquets by removing less-watched channels
The report by Havas CX India lists three defining elements of customer experience that drive satisfaction
Prior to this, Mahalakshmi Iyer was Associate Director – Brand Marketing at the company
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh
The new Tata Tea Agni TVC by Media Monks India highlights the daily contributions of homemakers who are driven by boundless passion and indomitable spirit
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media and culture in the age of AI
The platform has launched Tata Play Superhit Serials, a value-added services that brings back top shows of the 2000s
The guidelines aim to enhance collaboration and operational efficiency across the PR industry
The film spotlights India's milestones from the Green Revolution of Punjab that bolstered India's grain self-sufficiency to Delhi’s 1982 Asian Games that heralded the start of colour TV revolution
Prior to this, Yashwant Kumar was the Senior Director - Head of Customer Retention, Merchandising and E-commerce Sale Events
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
The commercials have been crafted by Mullen Lintas
Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly
The three-film campaign has been made in-house
Wavemaker is the incumbent agency
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital
Thomas is a seasoned communications professional with over 26 years of experience
Prior to this, Mitali Maheshwari was the National Brand Marketing Manager at Red Bull India
The product is being launched as a companion app under the name Akash Go
Ashmita Pillay was GM - Corporate Communications at Tata Motors
Tata Motors has sent out multiple briefs to agencies
At the e4m India PR and Corporate Communication Conference, experts shared insights on whether purpose-led campaigns are impactful for business
As per reports, the company's DTH business has suffered a net loss of Rs 247 crore this fiscal
The other key winners include Aaj Tak Radio, Fever FM, Big FM, Music Broadcast Limited, Gulf Oil, Bank of Baroda and Axis Bank
The campaign has been conceptualised by Ogilvy
Ritesh Sud earlier held the position of VP - Marketing in Ready-To-Drink Beverages division
Guest Column: Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors, writes on the challenges of the digital platforms, and more
The initiative is a part of Tata Power's Club Enerji program which empowers students to become proactive leaders in energy conservation and climate action
The new campaign aims to demystify index funds for investors through the light-hearted instances
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
Agarwal earlier held the position of Sr. Manager-Hospitals
According to the platform, the 17th edition got over 35,000 crore minutes of watch time
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
Reports say that the sale will allow Disney to focus on the merger of its India business with Viacom18
As per reports, while Gaurav Motani has been named Chief Product Officer, Hardeep Singh Guru will be taking over as the Chief Financial Officer
Before joining Tata Communications, Mansi Tiwari was at Marico for three years
Rolls out 360-degree marketing campaign across platforms and a refreshing TVC campaign titled "The Greatest Living Experience
The online poker platform joins as JioCinema's Associate Sponsor
Across all content genres, the pre/post-match live show on Star Sports delivers a 4x scale for advertisers