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From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Chehneet Kaur Sep 9, 2024 9:03 AM
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
Tata Play removed Sony TV's linear channels from its bouquets on August 1, saying they were restructuring their channel bouquets by removing less-watched channels
e4m Staff Aug 23, 2024 8:54 AM
The report by Havas CX India lists three defining elements of customer experience that drive satisfaction
e4m Staff Aug 22, 2024 9:04 AM
Prior to this, Mahalakshmi Iyer was Associate Director – Brand Marketing at the company
e4m Desk Aug 20, 2024 12:09 PM
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh
Shubhranshu Singh Aug 19, 2024 3:12 PM
The new Tata Tea Agni TVC by Media Monks India highlights the daily contributions of homemakers who are driven by boundless passion and indomitable spirit
e4m Staff Aug 16, 2024 3:30 PM
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media and culture in the age of AI
e4m Staff Aug 14, 2024 8:57 AM
The platform has launched Tata Play Superhit Serials, a value-added services that brings back top shows of the 2000s
e4m Staff Aug 13, 2024 2:42 PM
The guidelines aim to enhance collaboration and operational efficiency across the PR industry
e4m Staff Aug 13, 2024 11:46 AM
The film spotlights India's milestones from the Green Revolution of Punjab that bolstered India's grain self-sufficiency to Delhi’s 1982 Asian Games that heralded the start of colour TV revolution
e4m Staff Aug 10, 2024 8:28 AM
Prior to this, Yashwant Kumar was the Senior Director - Head of Customer Retention, Merchandising and E-commerce Sale Events
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
Sohini Ganguly Aug 5, 2024 9:11 AM
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
Sohini Ganguly Aug 5, 2024 8:44 AM
Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly
Aditi Gupta Aug 1, 2024 6:41 PM
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Sonam Saini Jul 23, 2024 9:27 AM
At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital
e4m Staff Jul 22, 2024 9:18 AM
Thomas is a seasoned communications professional with over 26 years of experience
e4m Staff Jul 17, 2024 3:17 PM
Prior to this, Mitali Maheshwari was the National Brand Marketing Manager at Red Bull India
e4m Staff Jul 12, 2024 3:44 PM
The product is being launched as a companion app under the name Akash Go
e4m Staff Jul 11, 2024 10:38 AM
Tata Motors has sent out multiple briefs to agencies
Chehneet Kaur & Sohini Ganguly Jul 2, 2024 11:33 AM
At the e4m India PR and Corporate Communication Conference, experts shared insights on whether purpose-led campaigns are impactful for business
As per reports, the company's DTH business has suffered a net loss of Rs 247 crore this fiscal
The other key winners include Aaj Tak Radio, Fever FM, Big FM, Music Broadcast Limited, Gulf Oil, Bank of Baroda and Axis Bank
e4m Staff Jun 26, 2024 10:36 PM
Ritesh Sud earlier held the position of VP - Marketing in Ready-To-Drink Beverages division
e4m Desk Jun 18, 2024 12:04 PM
Guest Column: Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors, writes on the challenges of the digital platforms, and more
Shubhranshu Singh Jun 17, 2024 11:49 AM
The initiative is a part of Tata Power's Club Enerji program which empowers students to become proactive leaders in energy conservation and climate action
The new campaign aims to demystify index funds for investors through the light-hearted instances
e4m Staff Jun 4, 2024 12:41 PM
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
According to the platform, the 17th edition got over 35,000 crore minutes of watch time
e4m Staff May 30, 2024 11:22 AM
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
e4m Staff May 29, 2024 5:34 PM
Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
Nakul Ghai May 23, 2024 4:21 PM
Reports say that the sale will allow Disney to focus on the merger of its India business with Viacom18
As per reports, while Gaurav Motani has been named Chief Product Officer, Hardeep Singh Guru will be taking over as the Chief Financial Officer
e4m Staff May 21, 2024 12:27 PM
Before joining Tata Communications, Mansi Tiwari was at Marico for three years
e4m Staff May 17, 2024 1:09 PM
Rolls out 360-degree marketing campaign across platforms and a refreshing TVC campaign titled "The Greatest Living Experience
Across all content genres, the pre/post-match live show on Star Sports delivers a 4x scale for advertisers
NATIVE CONTENT May 2, 2024 8:26 PM
With Temasek's exit, Tata Sons now holds a 70% stake in the DTH firm along with Walt Disney which has 30%
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Kanchan Srivastava Apr 30, 2024 8:52 AM
