Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
Posting content on YouTube is a common practice for broadcasters, but usually, it is either small clips or teasers. However, Sony has been uploading full episodes of most of its TV shows on YouTube
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against the motion
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
In the consultation paper for National Broadcast Policy, TRAI expressed concerns about sole reliance on BARC for ratings
Ends year with 6 of India’s Top15 most viewed shows, as per BARC ratings
As per the channel, Aaj Tak has secured the leading spot in rating charts for week 49; 13% share in the Hindi Speaking Market and 12.6% in rural
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data
Profit down 60% to Rs 33.57 crore
Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better
The NBF has written a letter to the MIB claiming that a group of broadcasters are attempting ‘to impede the ongoing transparent process of publishing weekly ratings for the news genre’
According to BARC data, in Week 25, the channel in TN and Pondicherry—both urban and rural markets—recorded 1100 GRPs among the MF15+ target audience
Guest Column: Markand Adhikari, Chairman & Managing Director of SAB Network, questions the imbalance in BARC ratings
Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and channels pulling out of BARC ratings are making planners wary
As per BARC data, the channel registered a market share of 19.5% in HSM 15+ on October 25
Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, explores why the two industries are losing their audiences
BARC India Chairman Sinha said the council will hold discussions with ZMCL about its decision to pull out of the measurement system
In a statement, the ISA has stated that BARC India has introduced an algorithm into its data validation method to remove the impact of the landing page on forced viewership data across channels
The ratings agency has stated that it needs more time to release data to account for time to carry out technical checks and validation of data
The genre classification of TV channels will be done basis the MIB licence category and the programming aired during the entire day over 13 weeks
While Star Utsav led Hindi Speaking Market, Sun TV ruled South
BARC has said it will address queries around the methodology and the review process adopted in arriving at the Augmented Data Reporting Standards
Speaking in the Lok Sabha, the I&B minister also said that government is yet to decide on notification of new uplinking/downlinking guidelines for TV channels
Weekly data for news & special interest genre channels to be reported as per Board & Technical Committee approved Augmented Data Reporting Standards
TV news industry is eagerly waiting for BARC to release the data as the genre hopes to reap a windfall gain in ad revenue in the run-up to the state assembly elections which will conclude on March 10
Is this a way to get the narrative back? Is this a way to divide media again and rule it even more effectively?, asks Dr Annurag Batra, Chairman & Editor-in-Chief of e4m & BW Businessworld
While some networks have already hiked the rates in view of the upcoming state elections, others are expected to follow suit now
Our stand is vindicated as the ministry stamps the room for improvement & acknowledges the deficiencies, says CEO of a leading news channel and a member of NBDA
The Joint Working Group will comprise Prasar Bharati CEO S.S. Vempati, DTH Association President Harit Nagpal and representatives from MeitY, BIS, BARC & AIDCF
In an order released by MIB today, a copy of which is exclusively available with e4m, the ministry has also sought last three months' data to be released along side
The ministry has asked IBDF, NBDA, and NBF to provide their comments on the 39-page report dated 4th January 2021
In its 39-page report to MIB, the committee has also recommended setting up of an appellate body for grievance redressal and mediation of disputes between stakeholders and ratings agencies
TV rating agency reported net profit of Rs 44 crore
Since Nakul Chopra is not new to the ratings body, the industry expects some key developments under his leadership
As Lulla ends his two-year-long stint as BARC CEO, we take a look at the ups and downs of his journey
While the ad volumes surged on the news genre by 12% during October-December 2020 (blackout period), print had 73,000 odd exclusive advertisers in the year
NBF also calls upon BARC to not come under the pressure of vested interests and hold back the release of ratings
Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not be any change in the way television viewership is measured
Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner
Seeks recommendations for a ‘transparent and accountable’ system
According to R Jai Krishna, General-Secretary, NBF, the decision is unilateral, one-sided and undemocratic, impacting and targeting one single genre
The weekly data is released every Thursday
Whether it was the landing page issue, TV 9’s "unusual" rise in ratings or the most recent TRP scam, there have been several occasions this year when BARC found itself in a tight spot
As part of the exchange4media and samachar4media media leadership series, Chaudhary, Editor-in-Chief of Zee News & WION CEO, shares more on his eight-year journey with Zee News
The report showed that the total TV viewership in India grew over the Pre-COVID period by 29%