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Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 15, 2026 5:24 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja jain Jun 15, 2026 5:01 PM
The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:57 AM
Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited
The now-viral clip comes from German filmmaker Werner Herzog’s 19-year-old documentary, showing an Adélie penguin walking away from its colony
e4m Staff Jan 28, 2026 2:00 PM
The lawsuit aims to compel Warner Bros to disclose the financial analysis that led its board to support Netflix’s $82.7 billion cash-and-stock deal
e4m Staff Jan 13, 2026 11:40 AM
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
e4m Staff Jan 13, 2026 11:38 AM
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
e4m Staff Jan 12, 2026 12:50 PM
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
e4m Staff Jan 6, 2026 12:50 PM
The agreement is for participation in a private placement offer aggregating to $50 Mn
NATIVE CONTENT Jan 3, 2026 11:11 AM
The latest edition dives into the transformative Q-commerce sector, analysing its rapid growth, tech advancements and the challenges ahead
e4m Staff Sep 2, 2024 10:49 AM
The advisory committee will focus on several key areas, including the strategic expansion of market development, leveraging artificial intelligence and advanced technologies
e4m Staff Aug 23, 2024 6:21 PM
Prior to this, Marianna Ruiz was with Edelman as EVP, Executive Creative Director.
e4m Staff Aug 23, 2024 12:57 PM
While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
e4m Staff Aug 17, 2024 8:55 AM
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Sohini Ganguly Aug 14, 2024 8:31 AM
ITC Sunfeast hosted a one-of-a-kind conference between "hens and cows", explaining the importance of making milk and eggs appealing for kids
The acquisition will be an all-cash transaction for the IP-based gaming studio
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sohini Ganguly Aug 7, 2024 9:09 AM
The Guild has urged the home ministry for a thorough review of the new criminal laws with respect to press freedom, journalistic work and an additional layer of safeguard
At the India Today-Business Today Budget Round Table 2024, Ravi Agarwal, Chairman, CBDT, was questioned about the potential impact of the changes on consumer spending
e4m Staff Jul 29, 2024 10:58 AM
The campaign challenges the perception that lower prices equate to lower quality
e4m Staff Jul 29, 2024 10:30 AM
The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call
Chehneet Kaur Jul 24, 2024 8:52 AM
The current expansion into the beverages segment marks the second category that Yu will enter after starting with Instant Foods in 2021
e4m Staff Jul 17, 2024 3:28 PM
MK Anand has held the position of MD & CEO at Times Network since February 2014
The ad has been directed by Abhishek Burman and produced by Morani Media Works
e4m Staff Jun 25, 2024 4:04 PM
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
Simran Sabherwal Jun 21, 2024 2:29 PM
The tribunal has appointed former Supreme Court judge Justice (Retd) V Ramasubramanian as the chairperson of the meetings
e4m Staff Jun 17, 2024 3:07 PM
Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range
e4m Staff Jun 13, 2024 4:24 PM
The acquisition allows 360 ONE and ET Money to leverage their product suite, domain understanding of the business, portfolio advisory solutions, brokerage services and credit solutions
e4m Staff Jun 13, 2024 8:22 AM
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Payal Gwalani Jun 7, 2024 7:22 PM
The fundraising will be facilitated through issuing equity shares, other eligible securities or both
Aditi Gupta Jun 6, 2024 4:44 PM
The campaign aims to build a strong connection with the Gen Z audience
e4m Staff Apr 25, 2024 3:30 PM
The ad format will help companies increase event registrations and build brand awareness, LinkedIn said
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially seek compensation
Kanchan Srivastava Apr 3, 2024 8:15 AM
In a letter addressed to Anant Nath, President, the Editors Guild of India, the Mumbai Press Club said that it conducted a preliminary inquiry into the incident
Building Blocks of Retail Summit by BW Retail World is a conference designed for professionals and businesses operating within the retail industry
e4m Staff Mar 13, 2024 5:15 PM