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The latest edition dives into the transformative Q-commerce sector, analysing its rapid growth, tech advancements and the challenges ahead
e4m Staff Sep 2, 2024 10:49 AM
The advisory committee will focus on several key areas, including the strategic expansion of market development, leveraging artificial intelligence and advanced technologies
e4m Staff Aug 23, 2024 6:21 PM
Prior to this, Marianna Ruiz was with Edelman as EVP, Executive Creative Director.
e4m Staff Aug 23, 2024 12:57 PM
While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
e4m Staff Aug 17, 2024 8:55 AM
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Sohini Ganguly Aug 14, 2024 8:31 AM
ITC Sunfeast hosted a one-of-a-kind conference between "hens and cows", explaining the importance of making milk and eggs appealing for kids
The acquisition will be an all-cash transaction for the IP-based gaming studio
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sohini Ganguly Aug 7, 2024 9:09 AM
The Guild has urged the home ministry for a thorough review of the new criminal laws with respect to press freedom, journalistic work and an additional layer of safeguard
At the India Today-Business Today Budget Round Table 2024, Ravi Agarwal, Chairman, CBDT, was questioned about the potential impact of the changes on consumer spending
e4m Staff Jul 29, 2024 10:58 AM
The campaign challenges the perception that lower prices equate to lower quality
e4m Staff Jul 29, 2024 10:30 AM
The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call
Chehneet Kaur Jul 24, 2024 8:52 AM
The current expansion into the beverages segment marks the second category that Yu will enter after starting with Instant Foods in 2021
e4m Staff Jul 17, 2024 3:28 PM
MK Anand has held the position of MD & CEO at Times Network since February 2014
The ad has been directed by Abhishek Burman and produced by Morani Media Works
e4m Staff Jun 25, 2024 4:04 PM
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
Simran Sabherwal Jun 21, 2024 2:29 PM
The tribunal has appointed former Supreme Court judge Justice (Retd) V Ramasubramanian as the chairperson of the meetings
e4m Staff Jun 17, 2024 3:07 PM
Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range
e4m Staff Jun 13, 2024 4:24 PM
The acquisition allows 360 ONE and ET Money to leverage their product suite, domain understanding of the business, portfolio advisory solutions, brokerage services and credit solutions
e4m Staff Jun 13, 2024 8:22 AM
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Payal Gwalani Jun 7, 2024 7:22 PM
The fundraising will be facilitated through issuing equity shares, other eligible securities or both
Aditi Gupta Jun 6, 2024 4:44 PM
The campaign aims to build a strong connection with the Gen Z audience
e4m Staff Apr 25, 2024 3:30 PM
The ad format will help companies increase event registrations and build brand awareness, LinkedIn said
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially seek compensation
Kanchan Srivastava Apr 3, 2024 8:15 AM
In a letter addressed to Anant Nath, President, the Editors Guild of India, the Mumbai Press Club said that it conducted a preliminary inquiry into the incident
Building Blocks of Retail Summit by BW Retail World is a conference designed for professionals and businesses operating within the retail industry
e4m Staff Mar 13, 2024 5:15 PM
Nitin Gadkari, Minister for Road Transport and Highways, is the Chief Guest at the event
e4m Staff Mar 11, 2024 3:57 PM
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
Sohini Ganguly Mar 11, 2024 8:51 AM
Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Kanchan Srivastava Feb 26, 2024 8:43 AM
As part of this partnership, the Chennai Super Kings team will sport the Equitas Small Finance Bank logo on the leading side of the headgear
e4m Staff Feb 19, 2024 10:26 AM
In a letter to the Centre, the Editors Guild has said several provisions of the Data Protection Act could pose a challenge to investigative journalism and the safety of journalists
Shantanu David Feb 19, 2024 8:55 AM
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
Aditi Gupta Feb 15, 2024 8:40 AM
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
Sohini Ganguly Feb 13, 2024 9:00 AM
The digital-first campaign is live across social media and OTT platforms
e4m Staff Feb 12, 2024 4:30 PM
The Quint’s standalone revenue for Q3FY24 has increased 15% to Rs 14 crore
e4m Staff Feb 7, 2024 11:49 AM
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts
Shantanu David Jan 30, 2024 8:39 AM
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Chehneet Kaur Jan 15, 2024 1:18 PM
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
Chehneet Kaur Jan 10, 2024 8:49 AM
Google has reportedly settled the lawsuit with the plaintiffs who sought damages to the tune of at least $5 billion
e4m Staff Dec 29, 2023 8:48 AM
In September, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences
Kanchan Srivastava Dec 20, 2023 8:22 AM
The acquisition of the “profitable” company is likely to be completed by March 1, 2024
e4m Staff Dec 19, 2023 6:39 PM
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts
Shantanu David Dec 18, 2023 8:48 AM
Post the acquisition, the company will get equity shares both with and without voting rights
e4m Staff Dec 16, 2023 12:39 PM
