Unacademy Centre's new campaign highlights the role of mentorship and guidance in shaping the futures of young aspirants
At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts
The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler
Shroff was the Partner and Chief Marketing Officer of the study platform
According to industry heads, edtech players will go for rationalisation and reprioritize their ad budgets but education will stay on top as a sector in terms of spending for some time to come
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far
Our focus has changed. Hence the decision to not do IPL next year, said co-founder and CEO Gaurav Munjal
The company’s revenue surged 5.2 times to Rs 337 crore as against Rs 65 crore in the previous fiscal
Before Unacademy, Sharma was associated with Airtel as Chief Executive Officer, Gujarat
He will report to Vivek Sinha, Chief Operating Officer
The film draws an interesting correlation between cricket and education
Co-founder and CEO Gaurav Munjal has said the ed-tech company will now focus on organic growth channels
While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then
The campaign conveys the brand's promise of being a lifelong ally to learners at every step of their journey along with their mother
This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy
The 85-second film 'Lesson no. 7' depicts a metaphorical representation of Dhoni’s life journey with the vision of helping learners pursue their dreams
Das’s previous stint was with Lenovo India
Riding high on the passion for cricket in India, EdTech brand Unacademy inspires learners to be a part of revolutionised learning experience
The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging
Goyal is an investor in Unacademy and participated in the company’s Series H fundraise in August
Irate netizens also raked up an older controversy involving a test paper on the platform with a 'Hinduphobic' question
Titled ‘Mistake- The Greatest Teacher,’ the ad film was released commemorating the edtech’s second year of association with IPL
Current and former employees, along with educators, who have vested ESOPs may liquidate between 20% and 100%
In his most recent role, Shroff has held the position of Chief Marketing Officer since September 2020
Viewers can watch all episodes and songs on YouTube Channel @UnacademyUnwind
This round was led by Temasek with super pro-rata participation from General Atlantic, Tiger Global and Softbank Vision fund
Rheo TV founders to join Relevel, an Unacademy group company, as co-founders
Sinha joined the company in September 2020 as the Senior Vice President of the Test Preparation Business
With 15 sponsors already on board, the network disclosed that it's in the process of closing a few more deals
The film garnered over 800K views across social media and digital platforms, with positive reviews
CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
In an emotional approach, the show brings to light the unprecedented situations and its impact on the medical community when the COVID-19 pandemic hit the world
Unacademy’s Chief Marketing Officer Karan Shroff talks about their latest campaign with cricketing maestro Sachin Tendulkar and synergies between Brand Sachin and Brand Unacademy
The new film titled ‘The Greatest Lesson’ celebrates ‘never give up’ spirit by commemorating the most challenging times of the cricketer and his subsequent triumphs
Unacademy learners will be coached and mentored by the legend through a series of live interactive classes
Bangladesh Legends replaces Australia Legends who pulled out of the series and England Legends have been included as the sixth team
The series that was launched last year had come to a halt after four games on March 11, 2020, due to COVID-19
It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy, to dominate the league in the sponsorship game
Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property
Can edtech platforms add to their relevance in the new world by marketing courses like Coding, AI, Animation, App Development, Game Designing and Machine Learning to even six year olds?
In collaboration with Unacademy, the film will reveal how Edtech is emerging as a catalyst in the digital revolution
Previously, he was the Vice President of Marketing, leading performance marketing, brand management, etc.
Experts weigh in on the rise of digital-first sponsors like Dream11 & Unacademy that are betting big on IPL for unmatched visibility and impact this season
It is learnt that the company will be spending close to Rs 120 crore over the next three years
Amazon, Phone Pe, Unacademy and TVS are all in advanced stages of negotiation with Star, say sources
Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour
BCCI is all set to announce the new title sponsor for IPL on 18th August 2020.
Conceived, scripted and produced by Gaana Studios, the show will see personalities like Euphoria’s Palash Sen and TVF’s Biswapati Sarkar
Kumar is also an investor in Unacademy and has been a mentor for the organisation since its inception