unacademy
Unacademy Centre's new campaign highlights the role of mentorship and guidance in shaping the futures of young aspirants
e4m Staff Mar 20, 2024 5:50 PM
At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts
Nilanjana Basu Nov 14, 2022 9:06 AM
The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler
Sonam Saini Oct 28, 2022 8:29 AM
Shroff was the Partner and Chief Marketing Officer of the study platform
exchange4media Staff Sep 1, 2022 2:56 PM
According to industry heads, edtech players will go for rationalisation and reprioritize their ad budgets but education will stay on top as a sector in terms of spending for some time to come
Mansi Sharma Jul 18, 2022 8:22 AM
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far
Mansi Sharma Jul 14, 2022 8:18 AM
Our focus has changed. Hence the decision to not do IPL next year, said co-founder and CEO Gaurav Munjal
exchange4media Staff Jul 12, 2022 8:37 AM
The company’s revenue surged 5.2 times to Rs 337 crore as against Rs 65 crore in the previous fiscal
exchange4media Staff Jun 28, 2022 8:34 AM
Before Unacademy, Sharma was associated with Airtel as Chief Executive Officer, Gujarat
exchange4media Staff Jun 21, 2022 3:38 PM
The film draws an interesting correlation between cricket and education
exchange4media Staff May 28, 2022 8:47 AM
Co-founder and CEO Gaurav Munjal has said the ed-tech company will now focus on organic growth channels
exchange4media Staff May 27, 2022 10:07 AM
While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then
Kanchan Srivastava May 27, 2022 8:47 AM
The campaign conveys the brand's promise of being a lifelong ally to learners at every step of their journey along with their mother
exchange4media Staff May 11, 2022 3:42 PM
This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy
exchange4media Staff May 9, 2022 8:48 AM
The 85-second film 'Lesson no. 7' depicts a metaphorical representation of Dhoni’s life journey with the vision of helping learners pursue their dreams
exchange4media Staff Jan 24, 2022 2:07 PM
Riding high on the passion for cricket in India, EdTech brand Unacademy inspires learners to be a part of revolutionised learning experience
exchange4media Staff Oct 29, 2021 9:28 AM
The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging
Mansi Sharma Oct 25, 2021 8:38 AM
Goyal is an investor in Unacademy and participated in the company’s Series H fundraise in August
exchange4media Staff Oct 21, 2021 12:03 PM
Irate netizens also raked up an older controversy involving a test paper on the platform with a 'Hinduphobic' question
exchange4media Staff Oct 18, 2021 10:05 AM
Titled ‘Mistake- The Greatest Teacher,’ the ad film was released commemorating the edtech’s second year of association with IPL
exchange4media Staff Oct 12, 2021 4:38 PM
Current and former employees, along with educators, who have vested ESOPs may liquidate between 20% and 100%
exchange4media Staff Sep 9, 2021 6:39 PM
In his most recent role, Shroff has held the position of Chief Marketing Officer since September 2020
exchange4media Staff Sep 7, 2021 2:29 PM
Viewers can watch all episodes and songs on YouTube Channel @UnacademyUnwind
exchange4media Staff Aug 12, 2021 1:49 PM
This round was led by Temasek with super pro-rata participation from General Atlantic, Tiger Global and Softbank Vision fund
exchange4media Staff Aug 2, 2021 1:51 PM
Rheo TV founders to join Relevel, an Unacademy group company, as co-founders
exchange4media Staff Jul 26, 2021 3:52 PM
Sinha joined the company in September 2020 as the Senior Vice President of the Test Preparation Business
exchange4media Staff Jul 2, 2021 12:16 PM
With 15 sponsors already on board, the network disclosed that it's in the process of closing a few more deals
Sonam Saini Jul 1, 2021 9:41 AM
The film garnered over 800K views across social media and digital platforms, with positive reviews
exchange4media Staff Jun 19, 2021 8:41 AM
CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated
Mansi Sharma May 6, 2021 8:58 AM
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Misbaah Mansuri Apr 26, 2021 8:46 AM
In an emotional approach, the show brings to light the unprecedented situations and its impact on the medical community when the COVID-19 pandemic hit the world
exchange4media Staff Apr 12, 2021 4:01 PM
Unacademy’s Chief Marketing Officer Karan Shroff talks about their latest campaign with cricketing maestro Sachin Tendulkar and synergies between Brand Sachin and Brand Unacademy
Javed Farooqui Mar 3, 2021 8:43 AM
The new film titled ‘The Greatest Lesson’ celebrates ‘never give up’ spirit by commemorating the most challenging times of the cricketer and his subsequent triumphs
exchange4media Staff Mar 2, 2021 1:17 PM
Unacademy learners will be coached and mentored by the legend through a series of live interactive classes
exchange4media Staff Feb 23, 2021 10:31 AM
Bangladesh Legends replaces Australia Legends who pulled out of the series and England Legends have been included as the sixth team
exchange4media Staff Feb 18, 2021 11:25 AM
The series that was launched last year had come to a halt after four games on March 11, 2020, due to COVID-19
exchange4media Staff Feb 10, 2021 12:01 PM
It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy, to dominate the league in the sponsorship game
Ruhail Amin Dec 8, 2020 8:35 AM
Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property
exchange4media Staff Nov 11, 2020 3:41 PM
Can edtech platforms add to their relevance in the new world by marketing courses like Coding, AI, Animation, App Development, Game Designing and Machine Learning to even six year olds?
Anjana Naskar Oct 14, 2020 9:11 AM
In collaboration with Unacademy, the film will reveal how Edtech is emerging as a catalyst in the digital revolution
exchange4media Staff Sep 16, 2020 2:15 PM
Previously, he was the Vice President of Marketing, leading performance marketing, brand management, etc.
exchange4media Staff Sep 16, 2020 1:14 PM
Experts weigh in on the rise of digital-first sponsors like Dream11 & Unacademy that are betting big on IPL for unmatched visibility and impact this season
Ruhail Amin Aug 31, 2020 9:00 AM
It is learnt that the company will be spending close to Rs 120 crore over the next three years
Ruhail Amin Aug 26, 2020 8:48 AM
Amazon, Phone Pe, Unacademy and TVS are all in advanced stages of negotiation with Star, say sources
Tasmayee Laha Roy Aug 19, 2020 8:46 AM
Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour
Dipali Banka Aug 19, 2020 8:34 AM
BCCI is all set to announce the new title sponsor for IPL on 18th August 2020.
Ruhail Amin Aug 15, 2020 3:41 PM
Conceived, scripted and produced by Gaana Studios, the show will see personalities like Euphoria’s Palash Sen and TVF’s Biswapati Sarkar
exchange4media Staff Jun 18, 2020 1:46 PM
Kumar is also an investor in Unacademy and has been a mentor for the organisation since its inception
exchange4media Staff Jun 18, 2020 12:27 PM
