5g
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising technology
Anjana Naskar Mar 4, 2024 8:54 AM
At e4m TechManch, experts talk about ‘unleashing the power of holograms’
exchange4media Staff Aug 25, 2023 4:33 PM
Ruparel, Head of Mobile & Emerging Tech, WPP, will engage in a fireside chat with industry leaders on how holograms and holobox technologies are revolutionizing marketing experiences in the 5G era
exchange4media Staff Aug 4, 2023 8:48 AM
Among the 61 new brands, Airtel 5G Plus was on the top, followed by Parle Platina Hide & Seek Bourbon
exchange4media Staff Apr 27, 2023 8:44 AM
Prior to this, she was with BYJU'S as Head-Business Partnerships
exchange4media Staff Apr 21, 2023 4:30 PM
W+K India will be designing and executing brand marketing communications for Jio True 5G.
exchange4media Staff Mar 28, 2023 12:49 PM
The measures announced by the finance minister are likely to have direct and indirect impact on the media and entertainment industry
exchange4media Staff Feb 1, 2023 1:18 PM
We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers
Shantanu David Jan 2, 2023 9:06 AM
Broadcasters had earlier notified the government that they needed a space of 100 MHz between 5G and their services to ensure the quality of their transmissions
exchange4media Staff Nov 14, 2022 11:21 AM
Out of the 10207 surveyed for the report, 70% are from rural India while 30% are from cities
exchange4media Staff Nov 2, 2022 12:24 PM
Only 5% of smartphone users intend to switch to 5G as per research published by a leading financial publication
exchange4media Staff Oct 20, 2022 9:39 AM
Customers who have 5G smartphones will enjoy the high speed Airtel 5G Plus on their existing data plans until the roll out is more widespread
exchange4media Staff Oct 6, 2022 3:04 PM
The service will initially be available in the four cities of Mumbai, Delhi, Kolkata, and Varanasi
exchange4media Staff Oct 4, 2022 5:50 PM
Airtel 5G services will be available at existing 4G rates at the initial stage and a new tariff for 5G will be announced after some time
exchange4media Staff Oct 3, 2022 4:09 PM
Minister of Communication Ashwini Vaishnaw has said the government is working towards simplifying the licence regime for all telecom players
exchange4media Staff Oct 3, 2022 7:53 AM
With faster data speed, OTT and short video consumption will see a jump; traditional advertising will further shift towards digital, assert experts
Kanchan Srivastava Aug 30, 2022 8:28 AM
The gaming industry, the fastest-growing space in digital advertising, has the most to gain from introduction of 5G, given that India is a mobile-first country in every segment, say industry players
Shantanu David Jul 25, 2022 8:30 AM
Speaking at an event, Thakur applauded the role played by Indian media during the trying times of the Covid 19 pandemic
exchange4media Staff May 28, 2022 8:36 AM
The broadcasting industry has been arguing that the allocation of frequencies in the 3300-3670 band to 5G services will lead to severe disruption of the satellite services for media & broadcast
Javed Farooqui May 20, 2022 8:46 AM
The industry believes that factors like encouraging rural broadband connectivity, setting up an AVGC promotion task force and 5G roll-out augur well for boosting growth in digital media
exchange4media Staff Feb 2, 2022 8:54 AM
Industry leaders say the digital push and marquee initiatives like 5G rollout support & task force for the AVGC industry will be beneficial to the sectors in the long run
exchange4media Staff Feb 2, 2022 8:44 AM
Experts say the rollout of 5G will bolster proliferation and penetration of broadband and telecom connectivity
exchange4media Staff Feb 1, 2022 1:50 PM
Digital advertising will take a big leap with 5G rollout as video, voice, OTT, gaming, and personal targeting will see a sea change in India, say experts
Kanchan Srivastava Dec 1, 2021 8:42 AM
As part of this, Ericsson also launches a new look and feel for its brand as well as a series of future scenarios it believes will emerge in an era of hyper connectivity
exchange4media Staff Sep 27, 2021 3:56 PM
A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts
Tasmayee Laha Roy Apr 7, 2021 8:04 AM
Broadcasters discuss possible solutions to the looming problem from implementing Guard Band to moving out to higher or alternate frequencies
Tasmayee Laha Roy Mar 11, 2021 7:54 AM
Damyant Khanoria, Chief Marketing Officer, OPPO India, tells us how the brand is looking to position the F series as the smartphone of choice for youth, and more
Ritika Raj Mar 8, 2021 8:50 AM
OPPO collaborates with the Bollywood director for a one-of-a-kind film shot on the videography expert Reno5 Pro 5G
exchange4media Staff Feb 18, 2021 8:30 AM
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, elaborates why 5G is the future
Niraj Ruparel Dec 8, 2020 9:02 AM
Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more
Nafisa Shaheen Oct 13, 2020 9:20 AM
Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers
Nafisa Shaheen Sep 21, 2020 9:15 AM
Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India
Noel Dsouza Mar 20, 2020 8:33 AM
