5g

Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G

e4m Staff Mar 11, 2024 1:17 PM

With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising technology

Anjana Naskar Mar 4, 2024 8:54 AM

The campaign has been curated by Cheil India

e4m Desk Sep 5, 2023 1:50 PM

At e4m TechManch, experts talk about ‘unleashing the power of holograms’

e4m Desk Aug 25, 2023 4:33 PM

Ruparel, Head of Mobile & Emerging Tech, WPP, will engage in a fireside chat with industry leaders on how holograms and holobox technologies are revolutionizing marketing experiences in the 5G era

e4m Desk Aug 4, 2023 8:48 AM

Among the 61 new brands, Airtel 5G Plus was on the top, followed by Parle Platina Hide & Seek Bourbon

e4m Desk Apr 27, 2023 8:44 AM

Prior to this, she was with BYJU'S as Head-Business Partnerships

e4m Desk Apr 21, 2023 4:30 PM

W+K India will be designing and executing brand marketing communications for Jio True 5G.

e4m Desk Mar 28, 2023 12:49 PM

The campaigns will highlight the benefits of 5G

Tanzila Shaikh Mar 21, 2023 4:14 PM

The measures announced by the finance minister are likely to have direct and indirect impact on the media and entertainment industry

e4m Desk Feb 1, 2023 1:18 PM

We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers

Shantanu David Jan 2, 2023 9:06 AM

Broadcasters had earlier notified the government that they needed a space of 100 MHz between 5G and their services to ensure the quality of their transmissions

e4m Desk Nov 14, 2022 11:21 AM

Out of the 10207 surveyed for the report, 70% are from rural India while 30% are from cities

e4m Desk Nov 2, 2022 12:24 PM

Only 5% of smartphone users intend to switch to 5G as per research published by a leading financial publication

e4m Desk Oct 20, 2022 9:39 AM

Customers who have 5G smartphones will enjoy the high speed Airtel 5G Plus on their existing data plans until the roll out is more widespread

e4m Desk Oct 6, 2022 3:04 PM

The service will initially be available in the four cities of Mumbai, Delhi, Kolkata, and Varanasi

e4m Desk Oct 4, 2022 5:50 PM

Airtel 5G services will be available at existing 4G rates at the initial stage and a new tariff for 5G will be announced after some time

e4m Desk Oct 3, 2022 4:09 PM

Minister of Communication Ashwini Vaishnaw has said the government is working towards simplifying the licence regime for all telecom players

e4m Desk Oct 3, 2022 7:53 AM

With faster data speed, OTT and short video consumption will see a jump; traditional advertising will further shift towards digital, assert experts

Kanchan Srivastava Aug 30, 2022 8:28 AM

The gaming industry, the fastest-growing space in digital advertising, has the most to gain from introduction of 5G, given that India is a mobile-first country in every segment, say industry players

Shantanu David Jul 25, 2022 8:30 AM

The auction will be held by the end of July

e4m Desk Jun 15, 2022 12:55 PM

Speaking at an event, Thakur applauded the role played by Indian media during the trying times of the Covid 19 pandemic

e4m Desk May 28, 2022 8:36 AM

The broadcasting industry has been arguing that the allocation of frequencies in the 3300-3670 band to 5G services will lead to severe disruption of the satellite services for media & broadcast

Javed Farooqui May 20, 2022 8:46 AM

The industry believes that factors like encouraging rural broadband connectivity, setting up an AVGC promotion task force and 5G roll-out augur well for boosting growth in digital media

e4m Desk Feb 2, 2022 8:54 AM

Industry leaders say the digital push and marquee initiatives like 5G rollout support & task force for the AVGC industry will be beneficial to the sectors in the long run

e4m Desk Feb 2, 2022 8:44 AM

Experts say the rollout of 5G will bolster proliferation and penetration of broadband and telecom connectivity

e4m Desk Feb 1, 2022 1:50 PM

Digital advertising will take a big leap with 5G rollout as video, voice, OTT, gaming, and personal targeting will see a sea change in India, say experts

Kanchan Srivastava Dec 1, 2021 8:42 AM

As part of this, Ericsson also launches a new look and feel for its brand as well as a series of future scenarios it believes will emerge in an era of hyper connectivity

e4m Desk Sep 27, 2021 3:56 PM

A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts

Tasmayee Laha Roy Apr 7, 2021 8:04 AM

Broadcasters discuss possible solutions to the looming problem from implementing Guard Band to moving out to higher or alternate frequencies

Tasmayee Laha Roy Mar 11, 2021 7:54 AM

Damyant Khanoria, Chief Marketing Officer, OPPO India, tells us how the brand is looking to position the F series as the smartphone of choice for youth, and more

Ritika Raj Mar 8, 2021 8:50 AM

OPPO collaborates with the Bollywood director for a one-of-a-kind film shot on the videography expert Reno5 Pro 5G

e4m Desk Feb 18, 2021 8:30 AM

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, elaborates why 5G is the future

Niraj Ruparel Dec 8, 2020 9:02 AM

Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more

Nafisa Shaheen Oct 13, 2020 9:20 AM

Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers

Nafisa Shaheen Sep 21, 2020 9:15 AM

Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India

Noel Dsouza Mar 20, 2020 8:33 AM