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Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
e4m Staff Oct 6, 2025 10:40 AM
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Chehneet Kaur Jan 15, 2024 1:18 PM
A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years
Sandhya Raghavan Nov 18, 2022 9:08 AM
The film is part of the brand’s #TaiyaarHokarAaiye campaign
exchange4media Staff Oct 24, 2022 8:17 AM
HDFC's ‘Bounce back’ campaign on Disney+ Hotstar has set new records in delivering an emotionally charged messaging as well as demonstrating the success of long-form ad formats with great storytelling
exchange4media Staff May 25, 2022 3:01 PM
Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy
Kanchan Srivastava Apr 25, 2022 8:59 AM
Take a look at exchange4media’s fortnightly collection of the best ads released between February 26 and March 11
exchange4media Staff Mar 15, 2022 8:42 AM
The revenue-share program is in early beta testing stage with a small set of US creators
exchange4media Staff Feb 15, 2022 2:54 PM
The portal received 948 complaints in 2021, 1,790 in 2020 and 3,416 in 2019
exchange4media Staff Feb 9, 2022 11:12 AM
The company’s consolidated sales has grown by 8% year-on-year
exchange4media Staff Feb 8, 2022 4:18 PM
One of the biggest editions of the magazine, the 30th anniversary issue has seven covers, 162 pages of editorial content, and 75 pages of advertisements from across categories
exchange4media Staff Feb 7, 2022 8:39 AM
Based on complaints against 480-odd ads over the past three years, ASCI undertook a deep dive to identify what offends Indian consumers the most
Kanchan Srivastava Jan 13, 2022 9:21 AM
The year 2021 was marked by a series of ad controversies. Hence, 2022 will be more crucial for brands to determine what kind of content they are putting out and through what channels, say experts
Kanchan Srivastava Jan 12, 2022 9:10 AM
Anurag Thakur also mentioned that the GAMA accepted 1790 grievances in 2020, 3416 grievances in 2019 and 2939 grievances in 2018
exchange4media Staff Aug 2, 2021 8:05 AM
Guest Column: Communications consultant Ritwik Sharma shares why influencers today enjoy more trust than ads do among consumers
Ritwik Sharma Jul 9, 2021 1:40 PM
It was an exception for male film stars to endorse a brand between 50s and 80s
Mansi Sharma Jul 9, 2021 8:22 AM
The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021
exchange4media Staff Jun 22, 2021 11:26 AM
Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign
Misbaah Mansuri Feb 10, 2021 8:33 AM
Guest Column: Aman Gupta, Managing Partner and Co-founder, SPAG Asia, says that using communications in a way that engages consumers with your messaging and leaves no room for speculation is an art
Aman Gupta Feb 9, 2021 3:49 PM
With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021
exchange4media Staff Jan 29, 2021 2:33 PM
Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health
exchange4media Staff Jan 12, 2021 4:56 PM
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Noel Dsouza Jan 11, 2021 8:19 AM
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry
exchange4media Staff Jan 6, 2021 4:53 PM
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments
exchange4media Staff Jan 2, 2021 8:06 AM
Conceptualized by Famous Innovations, the campaign celebrates these men of character and the values they stand rooted by when faced with a crisis
exchange4media Staff Dec 8, 2020 12:35 PM
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone
Misbaah Mansuri Nov 30, 2020 8:13 AM
In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse
Misbaah Mansuri Jul 27, 2020 8:54 AM
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data
exchange4media Staff Jul 7, 2020 8:51 AM
An alumna of Mudra Institute of Communications (MICA), Jaiswal has worked for names such as Bates India, Leo Burnett, Ogilvy and BLKJ
exchange4media Staff Jun 16, 2020 9:01 AM
In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success
exchange4media Staff May 29, 2020 1:22 PM
The regulatory body has also upheld complaints against 171 advertisements belonging to healthcare, real estate, personal care, visa/immigration and food and beverage sector
exchange4media Staff May 28, 2020 3:52 PM
Guest Column: Mukesh Gupta, Chairman-Managing Director Graphisads, says rather than reducing ad expenditure, it’s time for the government to create awareness about COVID-19 precautionary measures
Mukesh Gupta Apr 9, 2020 4:59 PM
We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook
Misbaah Mansuri Mar 9, 2020 8:45 AM
We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented
Misbaah Mansuri Feb 17, 2020 8:40 AM
The proposed rules would be drafted under the Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020
exchange4media Staff Feb 7, 2020 9:48 AM
