Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years
The film is part of the brand’s #TaiyaarHokarAaiye campaign
HDFC's ‘Bounce back’ campaign on Disney+ Hotstar has set new records in delivering an emotionally charged messaging as well as demonstrating the success of long-form ad formats with great storytelling
Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy
Take a look at exchange4media’s fortnightly collection of the best ads released between February 26 and March 11
The revenue-share program is in early beta testing stage with a small set of US creators
The portal received 948 complaints in 2021, 1,790 in 2020 and 3,416 in 2019
The company’s consolidated sales has grown by 8% year-on-year
One of the biggest editions of the magazine, the 30th anniversary issue has seven covers, 162 pages of editorial content, and 75 pages of advertisements from across categories
Based on complaints against 480-odd ads over the past three years, ASCI undertook a deep dive to identify what offends Indian consumers the most
The year 2021 was marked by a series of ad controversies. Hence, 2022 will be more crucial for brands to determine what kind of content they are putting out and through what channels, say experts
Anurag Thakur also mentioned that the GAMA accepted 1790 grievances in 2020, 3416 grievances in 2019 and 2939 grievances in 2018
Guest Column: Communications consultant Ritwik Sharma shares why influencers today enjoy more trust than ads do among consumers
It was an exception for male film stars to endorse a brand between 50s and 80s
The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021
Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign
Guest Column: Aman Gupta, Managing Partner and Co-founder, SPAG Asia, says that using communications in a way that engages consumers with your messaging and leaves no room for speculation is an art
With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021
Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments
Conceptualized by Famous Innovations, the campaign celebrates these men of character and the values they stand rooted by when faced with a crisis
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone
In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data
An alumna of Mudra Institute of Communications (MICA), Jaiswal has worked for names such as Bates India, Leo Burnett, Ogilvy and BLKJ
In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success
The regulatory body has also upheld complaints against 171 advertisements belonging to healthcare, real estate, personal care, visa/immigration and food and beverage sector
Guest Column: Mukesh Gupta, Chairman-Managing Director Graphisads, says rather than reducing ad expenditure, it’s time for the government to create awareness about COVID-19 precautionary measures
We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook
We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented
The proposed rules would be drafted under the Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020