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From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
e4m Staff Jan 7, 2026 11:41 AM
As per an ET report, Tata Sons Group Chairman N Chandrasekaran is in talks with global airline chiefs and is exploring a leadership overhaul at Air India
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
Chehneet Kaur Nov 14, 2025 2:00 PM
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
e4m Staff Sep 10, 2024 9:40 AM
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
NATIVE CONTENT Sep 2, 2024 10:04 PM
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
Viewers can tune into the live action on Sony Sports Network and Sony Liv
e4m Staff Sep 2, 2024 11:36 AM
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
e4m Staff Aug 28, 2024 6:39 PM
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns
e4m Staff Aug 22, 2024 12:59 PM
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
e4m Staff Aug 10, 2024 5:51 PM
The film depicts the inner strength that surpasses any challenge in one’s fitness journey
Guest column: Brand Consultant and Managing Partner of Bright Angles Consulting LLP, Nisha Sampath writes why brands need a broader macro framework to navigate the changing landscape of sports
Nisha Sampath Aug 6, 2024 2:51 PM
Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
Both brand films, Light Up Your Rakshabandhan and #MaketheMmmmomentperfect, will be leveraged across social & digital platforms
The narrative of the campaign is inspired by the iconic & nostalgic statement "Main Samay Hu" from the mythology series Mahabharata
The '#IndiaSeDuniyaTak' campaign has been conceptualised by FCB Kinnect
e4m Staff Jul 30, 2024 3:53 PM
The "You Go Girl" campaign aims to redefine narratives and encourage women to be their original selves
e4m Staff Jul 29, 2024 2:46 PM
From Adidas' recent Bella Hadid debacle to Nike's ambush marketing in the 1980s, these Olympic marketing campaigns created news for the wrong reasons
Payal Gwalani Jul 27, 2024 8:51 AM
Jaydeep Sampat is a communications industry veteran with over three decades of experience across industries
e4m Staff Jul 22, 2024 12:39 PM
With the launch of 'Dil Se, Design Tak', Canva aims to deepen its connection with Indian users, and enhance top-of-mind awareness of its unique offerings
e4m Staff Jul 11, 2024 12:36 PM
VML and Durex worked with students, teachers, school body heads and government officials to create a course specifically focused on educating the educators on having these difficult conversations
e4m Staff Jul 8, 2024 12:50 PM
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Kanchan Srivastava Jul 3, 2024 8:31 AM
The brands are Hyundai, House of Glenfiddich, Jaquar, Castrol, Kohler, Zepto, Amul, Xiaomi, among others
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Payal Gwalani Jun 26, 2024 9:29 AM
The campaign has been launched in multiple languages, including Hindi, Kannada, Telugu, Marathi, Gujarati and Bangla
e4m Staff Jun 18, 2024 5:49 PM
Brands explored a gamut of themes to pay tribute to the spirit of fatherhood
Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more
Ritika Raj Jun 12, 2024 1:07 PM
The 'YiPPee! Toss' campaign will be rolled out in multiple media platforms across the country
e4m Staff Jun 10, 2024 12:39 PM
Spanning major cities, the campaign utilized a mix of traditional and digital out-of-home media
e4m Staff Jun 10, 2024 11:37 AM
HDFC Mutual Fund's fourth edition of Nurture Nature campaign puts the spotlight on water conservation through a video titled Generation Restoration
Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income
The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star
e4m Staff May 21, 2024 1:05 PM
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM
e4m Staff May 20, 2024 4:56 PM
The campaign is created by McCann Worldgroup India led by Prasoon Joshi
e4m Staff Apr 29, 2024 12:44 PM