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WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
e4m Desk Jul 23, 2025 11:19 AM
Sircar, in a LinkedIn post, stated that he was set to join 'a legend to run his businesses to create
e4m Staff Nov 25, 2024 11:01 AM
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
e4m Staff Nov 12, 2024 8:10 AM
Industry experts share their hopes for community radio as a medium that will bridge the communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
e4m curates a list some of the most creative campaigns around Ganesh Chaturthi
Nishant Pratap was earlier Executive Creative Director at Ogilvy India
The campaign featured teachers speaking out on radio, advocating a shift from advising girls on their behaviour to educating boys on respect and equality
Vaishnaw is recognized for his leadership in India's AI regulatory landscape, emphasizing a balanced approach to innovation and safeguards
He was previously with Khelraja as Country Manager for Southeast Asian Markets
Users can post videos celebrating and mentioning that one G.O.A.T. Teacher who has shaped their lives until 11pm, 8th Sep, with #GOAT
e4m Staff Sep 5, 2024 12:35 PM
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
Prior to this, Sutapa Chatterjee was with KFC as Assistant General Manager
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Chehneet Kaur Sep 4, 2024 9:12 AM
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Chehneet Kaur & Soumya Gawri Sep 3, 2024 2:30 PM
The collaboration will kick off in the upcoming festival season with a series of campaigns
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Tasmayee Laha Roy Aug 31, 2024 9:19 AM
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
The collaboration will kick off in the upcoming festival season with a series of engaging campaigns
e4m Staff Aug 28, 2024 3:20 PM
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
The Ova News Ovulation Detection Kit is a product designed to help women with family planning
e4m Staff Aug 28, 2024 1:53 PM
AIGDF and IGAP have launched a report together titled 'India’s Gaming Industry: Time For Age & Content Ratings?' that outlines features for a proposed age-rating framework for gaming in India
e4m Staff Aug 28, 2024 8:33 AM
Kevan Parekh is currently Apple’s Vice President of Financial Planning and Analysis
e4m Staff Aug 27, 2024 11:49 AM
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Chehneet Kaur Aug 27, 2024 8:34 AM
The association is expected to elevate the brand's popularity amongst the youth
e4m Staff Aug 26, 2024 3:03 PM
Aparna Sanyal will be leading expansion of network and programming for the 20th edition of the Asian Women's Film Festival
e4m Staff Aug 23, 2024 9:19 AM
The summit brought together over 300 delegates, including top government officials, policymakers, entrepreneurs, and business leaders, for a series of 14 insightful sessions
e4m Staff Aug 22, 2024 2:47 PM
Reports suggest that MeitY would soon take action against these offshore gaming platforms
e4m Staff Aug 22, 2024 1:26 PM
The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, said the company
e4m Staff Aug 21, 2024 5:09 PM
PCO CEO Brad Staples announced the news that Sharma will take on his new role as managing director, India, U.S.-India Business Council (USIBC)
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
e4m Staff Aug 16, 2024 4:30 PM
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries Group, the brand's latest campaign & more
Simran Sabherwal Aug 16, 2024 9:02 AM
Shraddha Kapoor has become the face of the brand's latest campaign, 'Har Expert, Salon Expert Nhi Hota'
e4m Staff Aug 13, 2024 11:54 AM
Aparna Tandon will report to Imtiyaz Vilatra, Managing Director, Posterscope
The platform has put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the movie’s release
e4m Staff Aug 12, 2024 2:04 PM
Aditya Roy Kapur will feature in a series of upcoming marketing initiatives
e4m Staff Aug 12, 2024 1:26 PM
Prior to this, Shantaprasad Nagarmath was Head, Consumer Business (OTC plus Nutrition) at Dr. Reddy's Laboratories
e4m Desk Aug 12, 2024 10:39 AM
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Kanchan Srivastava Aug 10, 2024 10:00 AM
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Aalap Desai Aug 10, 2024 8:26 AM
Jourdan Tan has been elevated as General Manager, Digital Capabilities And Transformation
Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week
The brand won the gold metal under the ‘Best Digital OOH Campaign’ category
