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Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming
e4m Staff Jan 16, 2026 12:44 PM
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Pooja Yadav Jan 12, 2026 12:46 PM
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Aryendra Khan Jan 8, 2026 12:38 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
Ganapathy Viswanathan Jan 8, 2026 12:32 PM
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
Shalinee Mishra Jan 6, 2026 1:28 PM
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
e4m Staff Jan 5, 2026 11:29 AM
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
e4m Staff Jan 5, 2026 11:16 AM
Saugata Basuray will take on the role of Interim CEO in addition to his current role of Wholetime Director & Head B2C Sales
NATIVE CONTENT Jan 3, 2026 11:13 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay
e4m Staff Dec 4, 2025 10:16 AM
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Chehneet Kaur Nov 14, 2025 1:32 PM
The campaign brings UNIQLO’s LifeWear philosophy to life through a serene winter story
Tripti Lochan Nov 11, 2025 7:13 PM
WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
e4m Desk Jul 23, 2025 11:19 AM
Sircar, in a LinkedIn post, stated that he was set to join 'a legend to run his businesses to create
e4m Staff Nov 25, 2024 11:01 AM
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
e4m Staff Nov 12, 2024 8:10 AM
Industry experts share their hopes for community radio as a medium that will bridge the communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
e4m curates a list some of the most creative campaigns around Ganesh Chaturthi
Nishant Pratap was earlier Executive Creative Director at Ogilvy India
The campaign featured teachers speaking out on radio, advocating a shift from advising girls on their behaviour to educating boys on respect and equality
Vaishnaw is recognized for his leadership in India's AI regulatory landscape, emphasizing a balanced approach to innovation and safeguards
He was previously with Khelraja as Country Manager for Southeast Asian Markets
Users can post videos celebrating and mentioning that one G.O.A.T. Teacher who has shaped their lives until 11pm, 8th Sep, with #GOAT
e4m Staff Sep 5, 2024 12:35 PM
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
Prior to this, Sutapa Chatterjee was with KFC as Assistant General Manager
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Chehneet Kaur Sep 4, 2024 9:12 AM
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Chehneet Kaur & Soumya Gawri Sep 3, 2024 2:30 PM
The collaboration will kick off in the upcoming festival season with a series of campaigns
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Tasmayee Laha Roy Aug 31, 2024 9:19 AM
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
The collaboration will kick off in the upcoming festival season with a series of engaging campaigns
e4m Staff Aug 28, 2024 3:20 PM
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
The Ova News Ovulation Detection Kit is a product designed to help women with family planning
e4m Staff Aug 28, 2024 1:53 PM
AIGDF and IGAP have launched a report together titled 'India’s Gaming Industry: Time For Age & Content Ratings?' that outlines features for a proposed age-rating framework for gaming in India
e4m Staff Aug 28, 2024 8:33 AM
Kevan Parekh is currently Apple’s Vice President of Financial Planning and Analysis
e4m Staff Aug 27, 2024 11:49 AM
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Chehneet Kaur Aug 27, 2024 8:34 AM
The association is expected to elevate the brand's popularity amongst the youth
e4m Staff Aug 26, 2024 3:03 PM
Aparna Sanyal will be leading expansion of network and programming for the 20th edition of the Asian Women's Film Festival
e4m Staff Aug 23, 2024 9:19 AM
The summit brought together over 300 delegates, including top government officials, policymakers, entrepreneurs, and business leaders, for a series of 14 insightful sessions
e4m Staff Aug 22, 2024 2:47 PM
Reports suggest that MeitY would soon take action against these offshore gaming platforms
e4m Staff Aug 22, 2024 1:26 PM
The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, said the company
e4m Staff Aug 21, 2024 5:09 PM
PCO CEO Brad Staples announced the news that Sharma will take on his new role as managing director, India, U.S.-India Business Council (USIBC)
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
e4m Staff Aug 16, 2024 4:30 PM