bala
Prior to this, Balaji Prakash held the position of Executive VP and Business Head - Consumer Products Business at the company
e4m Desk Aug 29, 2024 11:37 AM
The Delhi HC reportedly passed the order in response to a plea, which is part of a lawsuit filed in 2021
The campaign has been launched across multiple platforms including TV, digital, print, radio, OOH, cinema and social media
e4m Staff Jul 4, 2024 12:36 PM
The strategic partnership offers a streamlined solution to ensure that brand messaging remains consistent and impactful across all channels
e4m Staff Jun 24, 2024 4:46 PM
On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends and more
Sohini Ganguly May 21, 2024 8:52 AM
The campaign aims to elevate societal awareness and encourage civic engagement
e4m Staff May 20, 2024 12:35 PM
Industry experts shared their thoughts on the crucial role of Communications in the Indian electoral landscape
Ritika Upmanyu May 16, 2024 5:52 PM
The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
Balakrishna will continue as the Chief Revenue Officer of The Hindu Group
e4m Staff Apr 22, 2024 6:31 PM
Celebrated for her dedication to health and well-being, Vidya perfectly embodies Sleepfresh's mission of promoting quality sleep, the company said
e4m Staff Apr 3, 2024 10:14 AM
At Pitch CMO Summit 2024, Myntra CMO Sunder Balasubramanian shared the e-commerce brand’s marketing strategy to tap the youth through digital innovation
e4m Staff Mar 22, 2024 8:43 AM
Asked about the status of the 2016 complaint against Patanjali, Manisha Kapoor, CEO & Secretary General of ASCI, said the case was still pending in the Bombay High Court
Tanzila Shaikh Mar 5, 2024 9:38 AM
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
e4m Staff Feb 26, 2024 12:17 PM
The show is set to go on air starting 20th February, 2024 every Monday to Saturday at 9:00 PM
e4m Staff Feb 16, 2024 8:10 PM
Balakrishna Gajelli has earlier worked with FCB Ulka, BBDO India and Leo Burnett India
e4m Staff Jan 31, 2024 10:44 AM
Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in 2024, the preferred media mix and more
Sohini Ganguly Jan 18, 2024 8:15 AM
In the campaign video, Vidya Balan talks about online frauds explaining the importance of being vigilant in the digital world and the methods to stay safe
P Balaji will be Air India’s Group Head- Governance, Regulatory, Compliance (GRC) and Corporate Affairs
At the e4m Public Relations & Corporate Communications Women Achievers & Summit Awards, a panel of industry leaders discussed the importance of work-life balance
e4m Staff Dec 22, 2023 8:06 PM
Balasubramanian, Chief Marketing Officer, Myntra, shares his insights on the latest edition of Myntra EORS-19, leveraging the association with the creator ecosystem and more
Simran Sabherwal Dec 11, 2023 2:25 PM
This is part of the company's vision to transition from a family-run business to a corporate organization
e4m Staff Dec 7, 2023 12:02 PM
The campaign film, titled 'India Ki Har Saans Mein Kabaddi,' has been unveiled with the star trio
e4m Staff Nov 22, 2023 1:40 PM
Guest Column: Sooraj Balakrishnan, Head of Marketing, Acer India, writes on how Marketing Technology has an important role to play in the B2C and B2B segments
Sooraj Balakrishnan Nov 8, 2023 1:19 PM
The brand’s CEO & Founder, Bala Sarda, spoke to e4m about the brand’s new outlet in the national capital, an omnichannel strategy and building brand loyalty
Ritika Raj Oct 20, 2023 4:19 PM
The TVCs use humor and satire to drive the message that Signatureglobal offer a unique opportunity for people to enjoy their own space
Balani has over 14 years of experience in the industry with knowledge of both traditional and digital platforms
e4m Staff Sep 25, 2023 10:15 AM
At the Pitch CMO Summit in Delhi, Anand Bala, Head of Commercials & SMB - India & SAARC, Zoom, spoke about how the platform’s products and integration helps brands get a better reach
exchange4media Staff Jun 15, 2023 8:31 AM
The agency has worked on a billboard campaign for Myntra’s End Of Reason Sale
exchange4media Staff Jun 7, 2023 1:05 PM
Balakrishna, Chief Revenue Officer, The Hindu, spoke to us about print circulation making a comeback, the group expanding in the digital market and more
Tanya Dwivedi Jun 7, 2023 9:09 AM
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers
Tanzila Shaikh May 30, 2023 9:12 AM
Bose Awasthi, Chief Marketing Officer at Marico Limited, tells us about Bhatt taking over the lush legacy of Vidya Balan as the brand ambassador of Nihar Shanti Amla Hair Oil
Tanzila Shaikh May 15, 2023 10:33 AM
Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in its media mix
Tanzila Shaikh May 5, 2023 8:51 AM
The association is aimed at growing the brand’s connect with customers globally
exchange4media Staff Apr 17, 2023 12:49 PM
In an exclusive chat with exchange4media, Sunder Balasubramanian, the new Chief Marketing Officer of Myntra, spoke about the platform's marketing strategies, & more
Tanzila Shaikh Mar 10, 2023 6:53 PM
Sharma is the brand ambassador for the platform's beauty category
exchange4media Staff Jan 10, 2023 1:04 PM
Despite the company staring at shutdown, Balakrishnan had refused the only deal he received on the show from Peyush Bansal and Vineeta Singh because they had valued it at Rs 2.25 crore
exchange4media Staff Jan 9, 2023 7:03 PM
He joins from Coupang where he was the Head of International Marketing
exchange4media Staff Dec 8, 2022 3:45 PM
The ad highlights the brand's proposition of sustainability and energy efficiency
exchange4media Staff Dec 3, 2022 8:21 AM
Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not increased as much because the ad revenue is not growing satisfactorily, say producers
Sonam Saini Nov 22, 2022 9:06 AM
Group EBITDA stands at Rs 35 crore in H1 FY23 vs Rs 69 crore in H1 FY22
exchange4media Staff Nov 11, 2022 10:13 AM
At the 3rd edition of the acclaimed PR and Corp Comm Women Achievers Summit and Awards 2022, industry experts delved into the factors affecting gender equality
exchange4media Staff Oct 28, 2022 4:57 PM
Friends of Zulfiqar Khan have penned a request for the official authorities to ensure that the former media executive, who has been missing for over two months, returns home safe
exchange4media Staff Oct 12, 2022 4:36 PM
