consumer-pr
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
e4m Staff Aug 30, 2024 4:54 PM
Vishal Chadha has more than 28 years of experience across organisations such as Britannia, Nokia, Snapdeal and Kohler
Nilesh Kotalwar earlier served as AVP - Business Transformation at Godrej Consumer Product Limited
e4m Staff Jul 30, 2024 5:25 PM
Ashwin Moorthy, CMO of GCPL, shared that ad spends constitutes 10-12% of their total expenditure
e4m Staff Jul 12, 2024 6:47 PM
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Kanchan Srivastava Jul 12, 2024 4:13 PM
Ritesh Sud earlier held the position of VP - Marketing in Ready-To-Drink Beverages division
e4m Desk Jun 18, 2024 12:04 PM
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
Pankaj Sharma elevated to Managing Director - Consumer Products Division, L’Oréal Australia and New Zealand
e4m Staff Apr 11, 2024 8:50 AM
Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
The brand won 1 gold, 1 silver and 3 bronze metals across categories for their impressive and impactful campaigns
e4m Staff Feb 28, 2024 12:57 PM
Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies Association of India (AAAI) event on Thursday
Sonam Saini Jan 19, 2024 8:48 AM
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products
e4m Staff Dec 15, 2023 4:16 PM
Guest Column: Surbhi Minocha, Vice President, Insights Division, Kantar, writes about the ‘perception’ of price and how it tends to affect purchases
Surbhi Minocha Nov 24, 2023 9:13 AM
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
Sohini Ganguly Oct 20, 2023 9:06 AM
The total revenue in the first quarter stood at Rs 3,448.91 crore, up 10.36%
exchange4media Staff Aug 8, 2023 2:13 PM
The RCCL FMCG business is being sold to GCPL along with the trademarks of Park Avenue (for the FMCG category), KS, KamaSutra and Premium, through a slump sale
exchange4media Staff Apr 27, 2023 6:11 PM
Puneet Das, President, Packaged Beverages, Tata Consumer Product, talks about FMCG’s drive towards technology, the launch of new Tata Tea Premium Street Chai of India, and more
Nilanjana Basu Mar 20, 2023 9:05 AM
The existing promoters, Hajoori family, will continue to own the remaining stake in SHBPL
exchange4media Staff Jan 4, 2023 9:45 AM
Chhor joins from Tata Consumer Products where she was Associate Director, Digital Media & Marketing
exchange4media Staff Nov 24, 2022 12:31 PM
Boke recently moved out of Tata Consumer Products where he was heading Customer & Shopper Marketing - Food and Beverages
exchange4media Staff Oct 8, 2022 8:42 AM
Boke was head of Customer & Shopper Marketing -- Food and Beverages
exchange4media Staff Oct 6, 2022 1:08 PM
We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as their expectations from upcoming T20 WC starting Oct 16
exchange4media Staff Sep 6, 2022 9:26 AM
As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research
exchange4media Staff Aug 1, 2022 1:00 PM
Sitapati, MD & CEO of Godrej Consumer Products, spoke to exchange4media on the sidelines of the launch of a ready-to-mix bodywash
Kanchan Srivastava Jul 20, 2022 8:15 AM
A report by Red Lab says the new guidelines are concise and fairly lucid on what is acceptable
exchange4media Staff Jun 21, 2022 1:35 PM
The revised guidelines under the Consumer Protection Act also have specifications for advertisements concerning children
exchange4media Staff Jun 11, 2022 9:04 AM
According to the guidelines, advertisements for junk foods shall not be aired during a programme meant for children or on a channel meant exclusively for children
exchange4media Staff Jun 10, 2022 7:11 PM
The businesses will be managed from Wavemaker’s Bangalore, Mumbai and Delhi offices
exchange4media Staff Jan 11, 2022 1:05 PM
GCPL leveraged the power of personalized video to break through a high-clutter environment and build brand salience for its home insecticide brand
exchange4media Staff Sep 14, 2021 7:51 PM
The Tata logo has been integrated into the final design, which will be used across online platforms, marketing collaterals and packaging
exchange4media Staff Sep 3, 2021 12:45 PM
Baby Shark merchandise will include an array of products ranging from home linens, stationery, toys, apparels, games, fashion accessories, electronic items, etc.
exchange4media Staff Aug 31, 2021 1:01 PM
The new launches are in categories of detergents (laundry and dishwashing) and home care. All three products can be purchased only via e-commerce platforms
exchange4media Staff Aug 14, 2021 4:00 PM
Cinthol Health Plus' #HaiTaiyaarHum campaign, featuring the actor, has been conceptualized by Creativeland Asia
exchange4media Staff Aug 9, 2021 4:28 PM
Reckitt replaced HUL this week and Dettol Soaps emerged as the leading brand
exchange4media Staff Jun 18, 2021 8:15 AM
From setting up COVID-19 war rooms to special treatment and quarantine centres, Indian corporates are ramping up efforts to support employees during the relentless second wave
Anjana Naskar May 21, 2021 8:33 AM
Nisaba Godrej, who is currently the Chairperson and Managing Director of Godrej Consumer, will serve as Executive Chairperson
exchange4media Staff May 11, 2021 6:55 PM
This program, covering both passengers and railways staff, aims to boost hygiene quotient as well as equip them with hygiene solutions during their rail journeys
exchange4media Staff Apr 22, 2021 5:37 PM
Bhan has been appointed company’s new President - Packaged Foods, India
exchange4media Staff Apr 19, 2021 5:08 PM
Das was earlier Senior Vice President- Marketing for the India beverages business
exchange4media Staff Apr 15, 2021 12:24 PM
