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How WhatsApp Business delivered the right message in customer engagement
e4m Staff Dec 12, 2024 3:45 PM
Open can cut costs, allowing brads to invest more in accessing data: T Koshy
Anirban Banerjee Sep 27, 2024 1:07 PM
Rodrigo Kede Lima succeeds Ahmed Mazhari, who has served in the role for five years
e4m Staff Sep 6, 2024 12:30 PM
According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%
Sudhir Das was previously with Dentsu Creative as Group Executive Creative Director
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Chehneet Kaur & Soumya Gawri Sep 3, 2024 2:30 PM
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
Prior to this, Vaishali Kasture was with Amazon Web Services as Director & Country Head, Commercial Business, India and South Asia
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
Simran Sabherwal Aug 30, 2024 9:16 AM
While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say experts
Aditi Gupta & Sonam Saini Aug 29, 2024 8:55 AM
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
Sonam Saini Aug 28, 2024 8:55 AM
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
Soumya Gawri Aug 27, 2024 9:20 AM
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
Aditi Gupta Aug 26, 2024 8:47 AM
The campaign features the duo of Karan Johar and Orry in a series of witty and engaging videos
e4m Staff Aug 23, 2024 12:34 PM
I&B Minister Ashwini Vaishnaw said this on Thursday while launching 25 challenges as part of the ‘Create in India Challenge - Season 1’ for World Audio Visual & Entertainment Summit
e4m Staff Aug 23, 2024 9:03 AM
HGS Interactive will spearhead the creation of all content related to the brand’s e-commerce launch
e4m Staff Aug 21, 2024 11:52 AM
According to a media report, the main concern for the CCI appears to be the control over cricket broadcasting rights, which could potentially lead to issues with pricing and market dominance
e4m Staff Aug 20, 2024 5:02 PM
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Sonam Saini Aug 20, 2024 8:51 AM
As per reports, the stock opened at Rs 651 on the NSE with the shares closing 3.8 per cent higher
Shalini Pillai Banerjee was with Google for over eight years, last serving as Head of Consumer Apps Marketing for India
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
Aditi Gupta Aug 12, 2024 8:47 AM
Poran Malani will take on the mantle of overseeing the business and formulating synergies across the various group entities, said the company
Prior to this, Linda Cronin was with Initiative for over 7 years as Global Managing Partner
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
Prior to this, Gia Fernandes was the Executive Creative Director at the agency
The partnership aims to develop innovative campaigns that highlight the growing market for comfortable athleisurewear
e4m Staff Aug 6, 2024 11:16 AM
How brands can maximise impact with the year’s most thrilling cricket lineup
NATIVE CONTENT Aug 6, 2024 10:58 AM
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
Rescue operations are underway with no reports of anyone trapped beneath the debris so far
The Union Ministry for Health and Family Welfare suggested a series of measures like signing an anti-tobacco declaration and issuing directives against appearing in surrogate promotion
As the Associate Gold Sponsor, Piramal Finance will utilize this platform to enhance brand awareness and engage with cricket enthusiasts
The percentage of CMOs agreeing that Generative AI will never make content that moves us declined 18 percentage points year on year
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Shantanu David Jul 31, 2024 9:10 AM
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
e4m Staff Jul 31, 2024 9:06 AM
Origami Creative, is a boutique creative branding and marketing agency, that delivers holistic brand solutions across India, UAE and Canada for 23 years
e4m Staff Jul 26, 2024 1:04 PM
Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles
e4m Staff Jul 24, 2024 6:50 PM
Monika Shergill, Vice President -Content and Policy Head, asked to appear before NCPCR on July 29
e4m Staff Jul 23, 2024 6:07 PM
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role of human creativity
e4m Staff Jul 23, 2024 8:56 AM
Media reports say Google has been adding a provision in the partnerships that enables it to revoke the deal at the end of each year
e4m Staff Jul 22, 2024 1:41 PM
