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Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
Citing RBI data, PIB Fact Check stated that the share of gold in India's foreign exchange reserves has been steadily increasing
Aparajita Puri joins Microsoft after nearly 12 years at McKinsey & Company, where she was most recently a Partner
Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
Yatnesh Pandey, who recently stepped down as VP-Marketing at GreenPly Industries, on Sachin Tendulkar’s enduring brand, built on consistency, credibility and influence on & off the field
Head of Rusk Ads at Rusk Media, Rahul Arora, on cohort thinking, creator authenticity, and why relevant reach will always beat raw numbers
Aryendra Khan Jun 15, 2026 5:38 PM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
As AI handles the grunt work, Indian agencies wrestle with a harder question: Is efficiency quietly becoming the enemy of great ideas?
Aryendra Khan Jun 15, 2026 5:14 PM
The tournament will be played in Sri Lanka from June 9 to June 21, 2026
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
Industry leaders explain why brands are moving from logo-led sponsorships to immersive fan engagement across India’s evolving sports ecosystem
Pizza Hut introduces Crafted Flatzz, a new pizza featuring cricketers Shivam Dube, Varun Chakravarthy, and Harshit Rana, perfect for match-day gatherings.
e4m Staff Feb 27, 2026 11:51 AM
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
e4m Staff Jan 27, 2026 10:57 AM
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
e4m Staff Jan 21, 2026 10:47 AM
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
e4m Staff Jan 13, 2026 11:39 AM
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Shalinee Mishra Jan 13, 2026 11:23 AM
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
e4m Staff Jan 12, 2026 11:49 AM
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
Shalinee Mishra Jan 9, 2026 12:10 PM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
e4m Staff Jan 9, 2026 11:54 AM
Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
e4m Staff Jan 7, 2026 10:42 AM
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
e4m Staff Jan 7, 2026 10:34 AM
In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective
Aryendra Khan Jan 6, 2026 1:18 PM
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
e4m Staff Jan 5, 2026 11:43 AM
Prior to this, Cristina Reina was the Chief Experience Officer, US at Leo
e4m Staff Dec 24, 2025 2:33 PM
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
e4m Staff Dec 4, 2025 10:12 AM
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
e4m Staff Nov 20, 2025 1:58 PM
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
How WhatsApp Business delivered the right message in customer engagement
e4m Staff Dec 12, 2024 3:45 PM