With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
I&B Minister Ashwini Vaishnaw said this on Thursday while launching 25 challenges as part of the ‘Create in India Challenge - Season 1’ for World Audio Visual & Entertainment Summit
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
A new experience taking place on 18–20 June during the week of Cannes Lions, this dedicated forum will include a curated mix of exclusive learning and networking experiences
The course is designed to support content creators to be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
The National Creators Award recognizes the excellence and creativity of digital creators across domains
With his unique content, Drew Hicks has amassed over 9.3 lakh followers on Instagram and over 4.4 lakh subscribers on YouTube
The National Creators Award recognizes the excellence and creativity of digital creators across domains
Our mission is to make global brands, said Aman Gupta while receiving the award from Prime Minister Narendra Modi at Bharat Mandapam on Friday
The National Creators Award is part of the government’s efforts to recognize the impact brought by creators across domains like storytelling, social change advocacy and environmental sustainability
Once an engineering student, Ranveer now runs his firm which currently has six YouTube channels with over seven million online followers or subscribers
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
The National Creators Award will be given out in 20 categories
At Content Jam Summit 2023, content creators share the learnings they have gained over the years
Chaithania Prakash, Ardhra Sajan and Deepika Venkatachalam speak at ABP Network’s The Southern Rising Summit
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
To be eligible, a creator should be a verified user with at least 5 million impressions in each of the last 3 months
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community
While industry players welcome the opportunity to increase the avenue’s monetizing prospects, they want to wait to see how effective it will be for the creators
Influencers are venturing into films, launching their own fashion brands and conducting shows & workshops. The creator economy set to grow despite looming recession, experts say
It is a service studio specializing in Demand Generation Content Solutions (video + audio), Live-Streamed Video Creation and Radio Show Creation
Guest Column: Mahek Chhaya, Group Head – Strategy, Carat India, explores the growing fandom of independent content creators in India
According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them
At e4m Game On Summit, a panel comprising gamers, creators & influencers shared that an effective marketing strategy is when influencer marketing is combined with the growing popularity of gamers
The Style Squad aims to build better monetization opportunities, connecting influencers with brands at scale
The 'no more useless kharcha' campaign aims to make the younger audience consider sleep essentials as a smart investment
Bolo Live Co-Founder and Chief Product Officer Paul noted that countries like UAE, Oman, Malaysia, Singapore, Saudi Arabia, Italy, Germany and Switzerland are showing strong traction
The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India
Mansi Jain, GM and Vice President, Roposo and Commerce for Glance, shared the platform's strategy to build a creator-led live commerce business, which included the Shop 101 acquisition
The participants of this challenge stand a chance to win a trip to NASA, USA, and influencers including Prajakta Koli, Sejal Kumar, Bhuvan Bam, Adah sharma have already taken this challenge
Today, we feature digital content creator Aashna Shroff in our Influencer series where she has shared her learnings, achievements, and journey so far
Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry
The #CreateWithCare campaign unites 30 leading YouTube creators, across 8 languages, from across the country
The next phase of the company’s ‘Born on Instagram’ program, launched in 2019, will offer creators across India an opportunity to learn through a self-paced e-learning course
Virtual event is aimed at providing creators an opportunity to learn, earn and grow their communities
The YouTube Partner Program (YPP) was launched over fourteen years ago as a first-of-its-kind open monetisation program, where anyone who qualified could join and start making money
The 10-day long campaign will be hosted by Malayalam actor Anu Sithara and will see participation from popular Moj creators
Brand partners conduct masterclass on content monetization
Raghavan stated that the surge in revenue is attributed to features like Super Chat, Super Stickers, Channel Memberships and Merchandise
NFTs are digital collectibles available on an official marketplace & artists around the world have gone digital by minting different NFTs to cheer the players & keep the fans engaged
The plan will include bonus programs to pay creators who hit certain milestones on its apps, according to media reports
Idea Pins make it easy for creators to publish high quality, long lasting, save-able content directly to Pinterest
Lomotif Founder & CEO Paul Yang spelled out investment plans, short-term and long-term targets and the platform's strategy for the Indian market
The multimedia messaging app has also reported 500 million monthly active users
While presently in its infancy, the industry shows great potential, but concerns about kids' mental health and safety can't be ignored, say experts
While the policy may end up being a jackpot for advertisers, creators may feel the pinch with their revenue dwindling, say experts