Asad Ayaz assumes this new role after eight years as President of Marketing for The Walt Disney Studios, and leading marketing for Disney+
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
Star India had contributed $84 million to the segment in the same quarter last year, and its absence this year also pushed international operating income down to $(33) million from $52 million
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
The Mumbai bench of the NCLT has noted that the scheme appears 'fair and reasonable' with no violations of any provisions of law or public policy
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Shaleen Ashdhir was earlier with Disney Star
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say experts
After months of uncertainty, the CIC finally approved the $8.5 billion merger between Reliance and Walt Disney on Wednesday
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
The Premier League began on August 17
The move may expedite CCI nod for the merger and also have a low impact on revenue, said a news report quoting media agency officials
A detailed dialogue with CCI is crucial to move ahead say legal experts who believe that the antitrust regulator may ask for more meaningful divestiture if it allows the combination to go ahead
According to a media report, the main concern for the CCI appears to be the control over cricket broadcasting rights, which could potentially lead to issues with pricing and market dominance
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
Adam Smith joins Disney from YouTube where he was as Vice President, Product Management, leading Music and Premium, and Subscriptions and Commerce since 2016
As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights
The platform has put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the movie’s release
During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from the India business consolidation once the merger deal is closed
Supriya Ahuja was the Head Executive Recruiting, TWDC Network in India at Disney Star
The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20 World Cup
Sanjog Gupta, Head of Sports, Disney Star, spoke to e4m on the network’s expansion into esports, the strategy to diversify the sports portfolio beyond cricket & more
According to Disney Star, the show has garnered five times more revenue than the 2022 T20 World Cup and two times more than the 2021 edition
'Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users,' said Dhruv Dhawan, Head Ads at Disney+ Hotstar
As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general entertainment content may be limited
Even if the NCLT grants its approval, the Scheme cannot be implemented unless all regulatory clearances, including those from the CCI, MIB, and others, are secured
The tribunal has reportedly instructed both parties to issue fresh notices of final hearing to governments, tax authorities and regulatory bodies
Uday Shankar, during his stint at Star India, is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders
Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025
The platform will have a multi-language broadcast for the tournament to be held from 19th to 28th July
Disney Star recently appointed Sumanta Bose, Executive VP and General Manager- Star Plus, as the overall head
Uday Shankar is also the only media thought leader to have won two coveted titles - Impact Person of The Year (2010) and Impact Person of the Decade (2014)
Neha Sinha, who joined the streaming platform in 2021, will be reporting to Sumanta Bose
Apart from driving the overall Content Studio for Disney+ Hotstar, Sumanta Bose will have other business verticals report to him
Additionally, there's a trend towards multitasking; employees are increasingly being asked to handle diverse roles rather than being confined to a single job profile, say experts
Santosh Hegde joined Licious in January 2022 as VP of Marketing
Dev Shenoy to take over the role of Amrutha Nair who is on a year-long break
The collaboration will provide brands with a well-rounded view of the effectiveness of their video campaigns across both Linear TV and digital platforms, Disney Star said
The brands are Hyundai, House of Glenfiddich, Jaquar, Castrol, Kohler, Zepto, Amul, Xiaomi, among others
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands