Inspira Enterprise welcomes Arvind Lakshmiratan as Chief Marketing Officer
Arvind Lakshmiratan has over two decades of experience in IT marketing
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FMCG veterans Anjana Ghosh and Atanu Gangoly launch own venture Scale Sherpas Ventures
Sherpas Ventures has introduced an efficient end-to-end supply chain model to support startups and MSMEs
'Want Birla Opus to be a Rs 10,000 cr company after first 3 years of operation'
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency purchase industry
Chaitanya Sinha of Silverpush elevated to VP, South East Asia
Sinha has previously had professional stints at AskMe.com and Hit 95 FM
IPG turns down bid for MullenLowe: Reports
Reports have quoted IPG as saying that the offer was not credible and that it was an ‘unsolicited approach’
‘Context will play a huge role in the cookieless space’
Speaking on the sidelines of the Cannes Lions International Festival of Creativity 2024, Hitesh Chawla, Founder & CEO, SilverPush, shares his insights on the power of contextual advertising
Outreach celebrates 20 years with rebranding
The agency has also launched a new website
Tanya Dubash to lead brand management of Godrej Industries Group: Report
Nyrika Holkar will take on the same role for Godrej Enterprises Group
Tailor-made ads, CTV, new tech: What’s driving video advertising?
A roundtable hosted by Silverpush in collaboration with e4m saw industry experts discuss the topic of ‘Tailoring video creatives to enhance audience engagement’
e4m-Silverpush Roundtable Chapter ll today: Exploring role of video ads in media landscape
At the roundtable in Mumbai, experts will share insights on the topic ‘Tailoring video creatives to enhance audience engagement’
PUER launches 'Catch Up with Her' campaign featuring rapper ERP Iyer
The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field
Subhash Chandra moves SAT challenging Sebi order: Report
Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8
The Quint invests 8.4% in Lee Enterprises
The Quint has acquired Lee Enterprises’ 5,13,000 shares
'Incorrect and false': Zee denies SEBI's allegation of Rs 2000-crore fraud
According to the media company, it is in the process of providing all the comments, information or explanation as requested by SEBI in the matter
Small enterprises become big drivers of digital ad spends in India
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
It's official: Sony terminates Zee merger deal
The Zee-Sony merger deal was terminated due to 'non-compliance with terms of agreement', Sony Corp has said
Kartik Mehta moves out of Silverpush
Kartik Mehta was Silverpush’s Chief Revenue and Operating Officer
ZEEL appoints 3 new independent directors
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
Vermillion Communications gets Aparna Enterprises Limited and Nexon Paints accounts
The agency will provide creative support, branding, strategy, and digital marketing support to the brands
All about Gaurav Shah, long term Adani Group loyalist & new HR Head of NDTV
Shah has a big task at hand- aligning talent with the fresh strategic direction of the NDTV Group
Silverpush acquires Vidgyor to fuel CTV capabilities
Vidgyor’s ad-insertion tech enables monetization on Live TV streams by auto-replacing broadcast ads during TV commercial breaks with targeted video ads
Video is the new audio: Debjani Gupta, Zoom
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more
Silverpush and 4D announce strategic partnership to push cookieless ad solutions
The partnership will allow Silverpush's clients and partners to identify brand-appropriate content beyond the usual frameworks and target it contextually with greater precision
How contextual advertising influences brand marketing in the cookie-less future
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
e4m-Silverpush Roundtable: Experts to discuss maximizing outcomes in cookie-less landscape
On May 4, industry leaders will convene to talk about the impact of cookie-less technology on digital advertising and how businesses can navigate this new landscape
Tata Communications completes acquisition of The Switch Enterprises
The deal was done with a Rs 486.3 crore cash transaction
ETL Las Vegas: Interprefy unveils next-gen AI event translator Aivia
The solution will be available in 24 languages and regional accents initially
Silverpush launches contextual planning tool powered by Generative AI
With this launch, Silverpush has strengthened its contextual offering 'Mirrors', boosting the cookieless targeting space with next generation AI capabilities
Adani’s AMG Media Network gets 49% stake in Quintillion Business Media for Rs 48 crore
Adani Enterprise Ltd divulged that it acquired the stake on March 27 in a stock exchange filing
Inspira Enterprise appoints Bharati Sudhir as CMO
She was previously with IBM
DIAGEO India names Inderpreet Singh Sethi as national marketing & brand advocacy head
Prior to this, Sethi was Head of Marketing - AV at Samsung India
Tarannum Alam joins Viacom18 Sports as SVP (Agency Relationships)
Prior to this, Alam had a short stint at marketing technology solutions provider Silverpush as joined as Sr. VP, Head of Sales and branding, for the firm's India market
Committed to proceed with open offer: Adani Enterprises on NDTV buyout
Adani Group has written to SEBI saying that the transaction has not been ‘consummated due to the stance being taken by RRPR’
Zee to shut down Marathi channel ahead of Sony merger: Reports
The concession has been reportedly offered to allay CCI's concerns and to secure approval for its $10 billion merger with Sony Pictures Networks
IPG acquires Salesforce solution provider RafterOne
RafterOne will continue to focus on building around Salesforce to support clients across the IPG network that want to leverage the CRM platform
ZEEL shareholders approve Punit Goenka's reappointment as Director
They have also agreed to appointing Adesh Kumar Gupta as a Director and reappointing R Gopalan as an Independent Director
Silverpush’s Jameson campaign by Wavemaker wins e4m award
The campaign won gold for ‘Best Use of AI’ at e4m Real Time Programmatic Advertising Awards 2022
Shemaroo Entertainment ropes in Inderpal Singh Jaggi
Jaggi will be India Digital and International Syndication Lead
ZEEL receives approval from stock exchanges for proposed merger with Sony
The approvals permit the company to proceed with the next steps in the overall merger process
ZEEL launches ZEE Brand Works
Promises mass reach & hyperlocal influence for brands
Silverpush appoints Tarannum Alam as Sr. VP, Head of Sales & Branding
Prior to joining Silverpush, Alam was National Head-Sales at MX Player & MX Takatak
Shariq Patel steps down as Chief Business Officer of Zee Studios
Patel was at the helm of Zee Studios for almost four years
ZEE launches its Technology and Innovation Centre in Bengaluru
The Centre will build the metaverse network for the Company with the help of AR, VR & NFT led delivery models
How IPL on TV gives consumer durables brands an edge during summers?
Multiple consumer durables brands have taken to advertising on TATA IPL 2022 on television to command an increase in their market share within a short period of time
e4m Pride of India: Honouring brands built in Bharat on April 21
At the event, close to 200 brands will be recognised and celebrated for their excellence in leadership, strategic accomplishments, creativity, constant innovation, marketing practices and more
e4m Pride of India Brands - The Best of Bharat to be held on April 21
The conference will be followed by a felicitation ceremony to recognise the top 500 brands of India
TATA IPL 2022 kicks off with a super successful mega auction
The 4th article in the PowerPlay Series talks about how this year’s recently concluded mega auction sets the stage for a successful 15th edition slated to deliver exponential visibility
Meta, FICCI partner to enable & support 5 lakh women-led SMBs across India
Together with FICCI, Meta will address the barrier to access right digital tools and resources by offering easy access to tools, programs and resources to India's women entrepreneurs
Creator economy startup AppX acquires Superpage
The deal will help creators launch their websites and online businesses within 10 minutes
How Vivo IPL 2022 could be a game-changer for brands?
The PowerPlay Series discusses why IPL is the preferred choice of platform for brands across categories as we approach the 15th season of India’s favourite mega event