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Arvind Lakshmiratan has over two decades of experience in IT marketing
e4m Staff Jul 30, 2024 12:05 PM
Sherpas Ventures has introduced an efficient end-to-end supply chain model to support startups and MSMEs
e4m Staff Jul 9, 2024 11:25 AM
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency purchase industry
Kanchan Srivastava Jul 8, 2024 8:35 AM
Sinha has previously had professional stints at AskMe.com and Hit 95 FM
Reports have quoted IPG as saying that the offer was not credible and that it was an ‘unsolicited approach’
e4m Desk Jun 28, 2024 12:27 PM
Speaking on the sidelines of the Cannes Lions International Festival of Creativity 2024, Hitesh Chawla, Founder & CEO, SilverPush, shares his insights on the power of contextual advertising
Simran Sabherwal Jun 24, 2024 8:14 AM
A roundtable hosted by Silverpush in collaboration with e4m saw industry experts discuss the topic of ‘Tailoring video creatives to enhance audience engagement’
e4m Staff Apr 11, 2024 8:27 AM
At the roundtable in Mumbai, experts will share insights on the topic ‘Tailoring video creatives to enhance audience engagement’
The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field
e4m Staff Mar 11, 2024 12:43 PM
Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8
According to the media company, it is in the process of providing all the comments, information or explanation as requested by SEBI in the matter
e4m Staff Feb 21, 2024 12:48 PM
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
Shantanu David Feb 8, 2024 8:38 AM
The Zee-Sony merger deal was terminated due to 'non-compliance with terms of agreement', Sony Corp has said
e4m Staff Jan 22, 2024 9:39 AM
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
e4m Staff Dec 18, 2023 5:03 PM
The agency will provide creative support, branding, strategy, and digital marketing support to the brands
e4m Staff Sep 21, 2023 1:05 PM
Shah has a big task at hand- aligning talent with the fresh strategic direction of the NDTV Group
exchange4media Staff Aug 9, 2023 2:17 PM
Vidgyor’s ad-insertion tech enables monetization on Live TV streams by auto-replacing broadcast ads during TV commercial breaks with targeted video ads
exchange4media Staff Jul 11, 2023 2:15 PM
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more
Shantanu David Jun 2, 2023 9:23 AM
The partnership will allow Silverpush's clients and partners to identify brand-appropriate content beyond the usual frameworks and target it contextually with greater precision
exchange4media Staff May 18, 2023 10:57 AM
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
exchange4media Staff May 16, 2023 2:06 PM
On May 4, industry leaders will convene to talk about the impact of cookie-less technology on digital advertising and how businesses can navigate this new landscape
exchange4media Staff May 3, 2023 9:01 AM
The solution will be available in 24 languages and regional accents initially
exchange4media Staff May 1, 2023 1:09 PM
With this launch, Silverpush has strengthened its contextual offering 'Mirrors', boosting the cookieless targeting space with next generation AI capabilities
exchange4media Staff Apr 21, 2023 2:00 PM
Adani Enterprise Ltd divulged that it acquired the stake on March 27 in a stock exchange filing
exchange4media Staff Mar 28, 2023 9:14 AM
Prior to this, Sethi was Head of Marketing - AV at Samsung India
exchange4media Staff Feb 27, 2023 11:50 AM
Prior to this, Alam had a short stint at marketing technology solutions provider Silverpush as joined as Sr. VP, Head of Sales and branding, for the firm's India market
exchange4media Staff Nov 15, 2022 4:20 PM
Adani Group has written to SEBI saying that the transaction has not been ‘consummated due to the stance being taken by RRPR’
exchange4media Staff Oct 19, 2022 6:04 PM
The concession has been reportedly offered to allay CCI's concerns and to secure approval for its $10 billion merger with Sony Pictures Networks
exchange4media Staff Oct 4, 2022 11:01 AM
RafterOne will continue to focus on building around Salesforce to support clients across the IPG network that want to leverage the CRM platform
exchange4media Staff Oct 3, 2022 6:51 PM
They have also agreed to appointing Adesh Kumar Gupta as a Director and reappointing R Gopalan as an Independent Director
exchange4media Staff Oct 1, 2022 7:54 AM
The campaign won gold for ‘Best Use of AI’ at e4m Real Time Programmatic Advertising Awards 2022
exchange4media Staff Aug 18, 2022 5:51 PM
Jaggi will be India Digital and International Syndication Lead
exchange4media Staff Aug 10, 2022 2:54 PM
The approvals permit the company to proceed with the next steps in the overall merger process
exchange4media Staff Jul 29, 2022 8:11 PM
Prior to joining Silverpush, Alam was National Head-Sales at MX Player & MX Takatak
exchange4media Staff Jun 27, 2022 11:01 AM
Patel was at the helm of Zee Studios for almost four years
exchange4media Staff May 30, 2022 11:11 PM
The Centre will build the metaverse network for the Company with the help of AR, VR & NFT led delivery models
exchange4media Staff May 13, 2022 6:58 PM
Multiple consumer durables brands have taken to advertising on TATA IPL 2022 on television to command an increase in their market share within a short period of time
exchange4media Staff May 5, 2022 6:19 PM
At the event, close to 200 brands will be recognised and celebrated for their excellence in leadership, strategic accomplishments, creativity, constant innovation, marketing practices and more
exchange4media Staff Apr 20, 2022 8:42 AM
The conference will be followed by a felicitation ceremony to recognise the top 500 brands of India
exchange4media Staff Apr 19, 2022 8:46 AM
The 4th article in the PowerPlay Series talks about how this year’s recently concluded mega auction sets the stage for a successful 15th edition slated to deliver exponential visibility
exchange4media Staff Feb 17, 2022 12:43 PM
Together with FICCI, Meta will address the barrier to access right digital tools and resources by offering easy access to tools, programs and resources to India's women entrepreneurs
exchange4media Staff Jan 28, 2022 2:36 PM
The deal will help creators launch their websites and online businesses within 10 minutes
exchange4media Staff Jan 25, 2022 11:35 AM
The PowerPlay Series discusses why IPL is the preferred choice of platform for brands across categories as we approach the 15th season of India’s favourite mega event
exchange4media Staff Jan 17, 2022 11:14 AM
